ATLANTA, June 3 /PRNewswire/ -- Alere Health, LLC, a
leading provider of personal health support solutions to employers
and health plans, announced today that it will introduce its new
global logo and brand identity at AHIP's Institute 2010 in
Las Vegas, June 9-11. The rollout of the new brand identity
is part of a global campaign by its parent company, Inverness
Medical Innovations, Inc., a global leader in rapid point-of-care
diagnostics, to align the majority of its operations under the
single brand, Alere.
(Logo: http://www.newscom.com/cgi-bin/prnh/20100603/CL15025LOGO
)
The goal of the campaign is to realign Inverness' brands to more
closely reflect its business strategy of bringing the healthcare
management solutions of its current Alere business and its other
diagnostic businesses closer to physicians, nurses and
participants.
Inverness formed its current Alere health management business
unit in 2008 by acquiring and merging three companies in the health
management space – Alere Medical, ParadigmHealth and Matria
Healthcare – as part of its vision and business strategy and a
major first step toward connecting diagnostics and health
management solutions.
"While seemingly a small change for those that already know
Alere as a health management company, for the Inverness companies,
the new brand extends and differentiates our value-proposition to
encompass the importance of a tighter connection between health
services and diagnostic products," says Tom
Underwood, CEO of Alere Health. "The global brand reinforces
the concept that Alere provides healthcare that is
Connected, Empowering and Smart and reflects
the vision to empower healthcare providers and the people they
serve with the tools and information they need to make better
decisions."
Attendees visiting AHIP's Institute 2010 Booth #501 will be able
to:
- Speak with Alere's thought leaders about the strategy and
vision behind the global brand,
- See demonstrations of Alere's integrated programs and
services,
- Register to win a "tablet computer", and
- View the new brand logo, colors, look and feel.
Conference attendees will be able to preview Alere's new
Collaborative Care Solutions® product line, created to support
physicians and provider groups, and the new AirStrip™ OB
application which will be offered by Alere Women's & Children's
Health. Alere is forming a collaborative partnership with AirStrip
Technologies™ to offer the technology, which delivers vital
healthcare data from the hospital directly to physicians' mobile
wireless devices. In addition, attendees can view Alere's Disease
Management and Health Portal applications. Alere will be
demonstrating its new Health Portal application for smart
phones.
Also at the conference, Alere's Gordon
Norman, MD, MBA, Chief Innovation Officer, will be
presenting "Beyond Theory: Implementing a Patient-Centric Health
Ecosystem" on Thursday, June 10 from
10:30-11:30 a.m.
"AHIP 2010 marks an important
milestone for Alere," adds Underwood. "It's the first time that our
clients and prospects will see the 'new' Alere, and it gives us a
platform to share important information and to showcase Alere's
comprehensive solutions. We're eager to demonstrate how Alere
empowers individuals to take charge of their own health at home and
how we provide physicians with access to timely and actionable
information that drives better healthcare decisions and allows them
to more appropriately and effectively direct care."
About Alere
Alere Health, LLC (www.alere.com) is a wholly-owned
subsidiary of Inverness Medical Innovations, Inc.
(www.invernessmedical.com) (NYSE: IMA). Alere, a Latin verb,
meaning "to care for" or "to support", offers the most
patient-centered health management services available from a single
provider in the industry. Alere services provide health
interventions that are designed for the entire lifespan from
pre-cradle (high-risk pregnancy and NICU management) to end-of-life
care (complex care) as well as the continuum of health from
wellness (health and productivity programs) and prevention to total
health management of the individual for those having various
chronic illnesses.
© 2010 Alere. All rights reserved. Alere and Collaborative Care
Solutions are trademarks of the Alere group of companies.
AirStrip and AirStrip Technologies are trademarks of AirStrip
Technologies.
SOURCE Alere Health, LLC