Gillette Venus Announces Ambassadors Ahead of the Olympic and Paralympic Games Paris 2024
May 16 2024 - 9:02AM
Business Wire
The Official Razor of Team USA is partnering
with U.S. Olympic Gold Medalist Lydia Jacoby, U.S. Paralympic Gold
Medalist Anastasia Pagonis, U.S. Olympic Silver Medalist Torri
Huske, and other elite swimmers to celebrate the Power of Smooth, a
new advertising campaign launching today.
With just 71 days until the Olympic Games Paris 2024 and 104
days until the Paralympic Games Paris 2024, Gillette Venus is proud
to announce partnerships with leading U.S. swimmers this summer,
helping them feel their most powerful in and out of the pool. As
the Official Razor of Team USA, Venus is excited to be joining
forces with Lydia Jacoby, Anastasia Pagonis, Torri Huske and more
to help achieve their smoothest shave ahead of Paris 2024.
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The Official Razor of Team USA is
partnering with U.S. Olympic Gold Medalist Lydia Jacoby, U.S.
Paralympic Gold Medalist Anastasia Pagonis, U.S. Olympic Silver
Medalist Torri Huske, and other elite swimmers to celebrate the
Power of Smooth, a new advertising campaign launching today.
(Graphic: Business Wire)
For swimmers, a crucial part of their pre-race routine is the
ritual of growing out their body hair ahead of competition, before
shaving everything off to ensure maximum performance in the pool.
Recognizing the importance of this ritual, Venus’ partnership with
swimmers hopes to support them through life’s most important
shaving moments.
"As a competitive swimmer, my pre-race routine starts with my
shave,” said Lydia Jacoby, U.S. Olympic Gold Medalist. “As someone
with sensitive skin, I have always trusted Venus to give me the
smoothest shave without irritation so I can focus on swimming.”
As the final countdown to Paris 2024 begins, the new Venus
campaign featuring Lydia and U.S. Paralympic Gold Medalist,
Anastasia Pagonis launches today. To
generate further excitement in the lead up to Paris 2024, Venus is
also excited to introduce a new Gold Razor this summer to bring the
campaign to life.
A roster of fellow swimmers, including U.S. Olympic Silver
Medalist, Torri Huske, U.S. Olympic Gold Medalist Abbey Weitzeil,
U.S. Olympian Erica Sullivan and Olympic Hopeful Kelly Pash, have
also partnered with the Official Razor of Team USA, with social
content detailing the campaign rolling live throughout the coming
months.
"It is a natural fit for Venus to team up with such a talented
roster of swimmers to demonstrate the importance shaving plays in
their journey to Paris 2024,” shares Isabel Pimentel, Brand Vice
President, Gillette Venus North America. “As our Olympians and
Paralympians take center stage this summer, we’re so proud to
support them as the Official Razor of Team USA and are grateful
that they trust Venus to help feel their most powerful in and out
of the pool.”
“It’s important for me to feel comfortable with and trust the
products that I use every day, and a razor is no exception,” shares
Anastasia Pagonis, U.S. Paralympic Gold Medalist. “When I reach for
Venus in my shower, I’m confident that I am going to get the
smooth, close shave that I need to be competition ready.”
While not everyone will have the opportunity to go for gold this
summer, Venus has products for anyone desiring a smooth shave with
every stroke. The Venus lineup includes –
- Deluxe Smooth Sensitive Razor features 5 blades and
water activated serums, is dermatologist tested for sensitive skin
and includes a SkinElixir Lubrastrip for more protection and glide.
- Also available as a Gold Razor!
- Comfortglide White Tea Razor is built for a seamless
glide, revealing smooth skin. Its moisture bars release white tea
scented body butters.
- Pubic Hair & Skin Razor is specifically designed to
help protect pubic skin from shave irritation, razor burn, and
ingrown hairs.
More information on Venus can be found at www.GilletteVenus.com
as well as on Instagram and TikTok.
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Category: Gillette-Venus
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version on businesswire.com: https://www.businesswire.com/news/home/20240516530575/en/
Gillette Venus Marta LopezSilva Email:
lopezsilva.m@pg.com
Marina Maher Communications Shaun Agres Email:
shaun.agres@hellommc.com
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