UserTesting Enhances Its Machine Learning-Powered Post-Test Analysis and Redesigns Its Platform Experience for Improved Team Collaboration
July 13 2022 - 9:00AM
Business Wire
Also announces the availability of the
UserTesting Human Insight Platform in French as European adoption
continues to grow
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced advanced Instant Insight features, powered by
machine learning, to help companies expedite the analysis of human
insights at the test-level and accelerate time to insights. Using
data-automation and proprietary models, the UserTestingⓇ Human
Insight Platform can detect patterns and anomalies in the customer
data, and automatically surface high-value insights within the
Customer Experience Narratives. The latest product updates are
designed to help companies uncover key customer perspectives more
quickly, so team members can understand where to focus their
efforts for greater success. In addition to English and German,
UserTesting is now available in French, and customers can test in
the French language with access to French speaking
contributors.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220713005310/en/
UserTesting's Instant Insights
accelerates time to key customer insights by using data-driven
automations and machine learning (Graphic: Business Wire)
New features in this product release:
Discover Patterns and Key Customer Takeaways More Quickly
with Test-Level Instant Insights UserTesting’s test-level
Instant Insight feature utilizes data-driven automation and machine
learning models to accelerate post-test analysis by automatically
detecting patterns, anomalies, and key insights within customer
data across multiple tasks and sessions. Customers can quickly
identify important takeaways from their tests while alleviating the
burden of lengthy post-test analysis.
Intuitively Navigate and Collaborate with UserTesting
UserTesting’s navigation redesign enables customers to access core
functionalities more readily, with a new user interface, folder
management, easily accessible resources, and a workspace switcher.
Updates make the testing and insight management process more
intuitive and accessible for broader team use, enabling scalability
for growing teams across organizations. Additionally, IT
departments can now manage team access more seamlessly with
self-service, single sign-on, providing more governance for
enterprise-scale deployments.
A Redesigned Card Sorting Experience UserTesting has
enhanced its card sorting capabilities within the UserTesting Human
Insight Platform so users can view video feedback alongside card
sorting metrics and gather a complete understanding of
contributors’ mental models with this streamlined solution.
Companies can build navigation or sitemaps based on customer
expectations and behaviors, and describe categories to drive better
engagement. This helps companies save costs and adapt to rapidly
changing customer needs, or changes to their respective businesses,
with timely feedback of how digital properties are organized and
used.
En français … UserTesting UserTesting is now available in
French for both customer and contributor experiences. Companies
looking to get feedback from French-speaking consumers can now do
so with the UserTesting Human Insight Platform, as tests can be
conducted in French, with French-speaking contributors, giving
organizations the ability to target and connect with more people
around the world.
Now Supports Native Video/Audio Testing For companies
wanting to test sensitive media content with greater efficiency,
UserTesting enables customers to securely upload audio, video, and
other media assets directly onto the Human Insight Platform with
its new native media asset testing feature. Companies can gather
contributor feedback easily on unreleased assets, like video and
audio files, before launching them to the public.
“More than ever, it’s imperative that companies know how their
customers feel, and why. UserTesting is continuously innovating its
platform to help companies gain actionable insights so they can
make smarter and faster business decisions,” said Kaj van de Loo,
CTO at UserTesting. “UserTesting’s data-driven automation helps
customers speed up analysis of video feedback, so they can make
decisions quicker than ever. The platform helps companies optimize
the use of human insights, so that they can better understand what
is driving customer behavior, and adapt to any changes in the
market.”
UserTesting will be hosting a webinar highlighting its latest
product release on August 3 at 11:00 a.m. PT/2:00 p.m. ET. Register
for the webinar here.
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has approximately 2,500
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220713005310/en/
UserTesting, Inc. Andy Dear 978-609-1472
adear@usertesting.com
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