SECAUCUS, N.J., Jan. 31, 2022 /PRNewswire/ -- The Vitamin Shoppe,
an omni-channel specialty retailer of nutritional products, today
announced the launch of its first-ever franchise store, located in
Greensboro, North Carolina. The
store represents a historic milestone in The Vitamin Shoppe's
45-year history as the company embarks on an innovative new
franchising growth strategy.
The Greensboro store is an
existing location previously operated by The Vitamin Shoppe and now
converted to a franchise unit. The franchisee is a group of
partners, comprising Muhammad Kamran
Awan, Preet Kamal,
Gurmeet Singh, and Husnain Bajwa, who are leading entrepreneurs in
the Greensboro area. The partners
own and operate multiple businesses across hotels, restaurants,
real estate, property management, and retail in the region.
Under terms of the franchise agreement, the partners will
renovate the Greensboro store into
The Vitamin Shoppe's updated Innovation format, as well as open
three new stores by 2024 within their franchise territory in
greater Greensboro.
Sharon Leite, CEO of The Vitamin
Shoppe, commented: "We are thrilled to partner with a group of
entrepreneurs who share our deeply held brand values and envision
tremendous growth potential for The Vitamin Shoppe. Mr. Awan, Ms.
Kamal, Mr. Singh, and Mr. Bajwa have operated dynamic,
customer-focused businesses in this region for over 17 years and
they will bring that same passion and expertise to the management
of The Vitamin Shoppe. This unique opportunity to convert a
successful, company-owned location to a franchise store under the
guidance of local experts will strengthen our business in
North Carolina. I'm confident our
customers and Health Enthusiast associates are in good hands."
Announced in 2021, The Vitamin Shoppe's franchise model offers
independent retail operators the opportunity to open stores in
their own communities around the United
States for the first time since the company's founding in
1977. The Vitamin Shoppe is focused on opening new franchise
locations, with the potential for select conversions of existing
stores when part of a franchisee's mutually agreed-upon strategic
development plan.
"I and my partners are honored to mark this momentous occasion
in The Vitamin Shoppe's history as its first franchise location,"
said Mr. Awan. "As dedicated members of the Greensboro community for many years, we look
forward to expanding The Vitamin Shoppe's commitment to
industry-leading quality, innovation, and expertise to even more of
our customers and neighbors."
The Vitamin Shoppe's unique franchise model rewards franchise
partners for driving online and app sales within their territory,
which creates a seamless omnichannel experience for both
franchisees and their customers.
Franchise partners have the opportunity to leverage the trusted
quality of The Vitamin Shoppe brand and its unparalleled expertise
in the fast-growing health and wellness sector when they open new
locations. Since 1977, The Vitamin Shoppe has grown into the
premiere global destination for health and wellness solutions,
supporting millions of customers annually on their journeys of
lifelong wellness. The company continues to modernize its business
with a digital-first mindset that meets consumers where and when
they prefer to shop in today's evolving retail landscape.
Potential franchise partners can visit
www.OwnAVitaminShoppe.com to start the discovery and
application process, including financial disclosures and
requirements.
About The Vitamin Shoppe
Lifelong Wellness Starts Here™. The Vitamin Shoppe®,
a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a global,
omni-channel specialty retailer and wellness lifestyle Company with
the mission of providing customers with the most trusted products,
guidance, and services to support them on their journeys of
lifelong wellness. Based in Secaucus, New
Jersey, the Company offers a comprehensive assortment of
nutritional solutions, including vitamins, minerals, specialty
supplements, herbs, sports nutrition, homeopathic remedies, green
living products, and natural beauty aids. In addition to carrying
products from approximately 700 national brands, The Vitamin Shoppe
offers products from its proprietary brands within its owned and
wholesale channels, including: The Vitamin Shoppe®, Vthrive The
Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor
KETO™, plnt®, ProBioCare®, and True Athlete®. In the U.S., the
Company conducts business through over 700 company-operated retail
stores under The Vitamin Shoppe and Super Supplements banners, and
via its website, www.vitaminshoppe.com. Globally, The Vitamin
Shoppe serves customers in select Asia, South
America, and Central
America markets through local retail and e-commerce
partners.
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SOURCE The Vitamin Shoppe
