eWellness Pivots Its Marketing & Sales Strategy
May 08 2017 - 9:00AM
Marketwired
eWellness Pivots Its Marketing & Sales Strategy
CULVER CITY, CA-(Marketwired - May 8, 2017) - eWellness
Healthcare Corporation,- (OTCQB: EWLL) - a provider of the state of
the art PHZIO Platform for the physical therapy and telehealth
markets, announced today that they are pivoting their Marketing and
Sales Strategy to focus on Los Angeles based patients, orthopedic
surgeons and independent physical therapists.
Marketing & Sales Strategy Pivot: We are planning to pivot
away from our marketing to large scale PT clinics for now. Since we
launched our Phzio platform to the Physical Therapy ("PT") industry
last fall to significant industry appeal, clinical adoption for our
digital platform has been limited. We now believe that this slower
than antciapted adoption is primarily due to the current lack of
universal reimbursement for our digital treatment platform by many
insurers, including Medicare. We anticipate that new federal
legislation may change this situation by early 2018, eliminating
this barrier. In light of this situation we have just launched our
PreHabPT.com platform that is a low-cost form of PT that is paid
for by hospitals/clinics that are providing joint replacement and
repairs under a bundled payment method or is being paid for by
patients directly. We believe that this pivot is key to gaining
traction with patient utilization of our digital therapy for both
pre-and post-surgery injuries. Thus, our marketing & sales
efforts are primarily focused on the Los Angeles market, for the
near term in order to maximize our digital platforms exposure. We
will be marketing directly to patients, doctors and hospital
administrators beginning this week.
Transformation of PT Patient Care Model: Utilizing Phzio.com,
PreHab.com and PurePT.com (to be launched later this month), a
patient can receive PT digitally or in their home or office for
in-person consultations, without ever going to a PT clinic. Our
disruptive technology solution eliminates the real estate and
clinic location requirements where PT's have historically practiced
and it frees the patient from having to commute to a PT clinic,
which is the biggest reason for missed appointments. Our digital
treatment system also allows a PT to treat a much larger patient
volumes with higher earnings on a daily basis.
We are Leading the Workplace Revolution in the PT Industry: The
way we work is changing. Freelancing is on the rise, companies are
expanding and technology is helping employees stay productive
wherever they are. And there's been an increase in flexible working
hours and telecommuting like we've never seen before.
Digital Advertising Campaign: The Company will be rolling out
geographically targeted, digital and social media advertising
campaign initially within select Los Angeles metro areas. This
approach will have a strong focus on mobile users seeking relevant
physical therapy services. Further, the Company will seek to
leverage existing in-house developed technologies, that allow
patients to record video journals post their traditional or digital
treatment sessions. This technology will be used to solicit patient
testimonials post any service being provided and then post these
testimonial to the patient's own Facebook or Instagram account. We
antciapte that this approach should create a multiplier effect for
the Company's outreach efforts. The Company is also expecting to
experiment with this model using various patient incentives.
The Company also announced that the Jackson Clinics, LP has
terminated the Beta Group test of our Phzio platform.
About eWellness
eWellness Healthcare Corporation (OTCQB: EWLL) is the first
physical therapy telehealth company to offer insurance reimbursable
real-time distance monitored treatments. Our business model is to
license our PHZIO ("PHZIO") platform to any physical therapy ("PT")
clinic in the U.S. and or have large-scale employers use our PHZIO
platform as a fully PT monitored corporate wellness program. The
Company's PHZIO home physical therapy exercise platform has been
designed to disrupt the $30 billion physical therapy and the $8
billion corporate wellness industries. PHZIO re-defines the way
physical therapy can be delivered. PHZIO is the first real-time
remote monitored 1-to-many physical therapy platform for home use.
Due to the real-time patient monitoring feature, the PHZIO platform
is insurance reimbursable by payers such as: Anthem Blue Cross and
Blue Shield.
The PHZIO Solution: A New Physical Therapy Delivery System
- SaaS technology platform solution for providers bundling
rehabilitation services and employer wellness programs;
- First real-time remote monitored 1-to-many physical therapy
treatment platform for home use;
- Ability for physical therapists to observe multiple patients
simultaneously in real-time;
- Solves what has been a structural problem and limitation in
post-acute care practice growth; and
- Allows PT practices to generate increased revenues due to
higher adherence and compliance rates.
For more information on eWellness go to:
http://www.ewellnesshealth.com/ http://phzio.com/
http://prehabpt.com/
Safe Harbor Statement
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: This press release contains forward-looking
statements (within the meaning of Section 27a of the Securities Act
of 1933 and Section 21e of the Securities Exchange Act of 1934)
regarding us and our business, financial condition, results of
operations and prospects. Forward-looking statements in this press
release reflect the good faith judgment of our management and are
based on facts and factors currently known to us. Forward-looking
statements are subject to risks and uncertainties, and actual
results and outcomes may differ materially from the results and
outcomes discussed in the forward-looking statements as a result of
either the matters set forth or incorporated in this press release
generally or certain economic and business factors, some of which
may be unknown to and/or beyond the control of the Company.
Specifically, we are exposed to various risks related to our need
for additional financing to support our technology development, the
sale of a significant number of our shares of common stock could
depress the price of our common stock, acquiring or investing in
new businesses and ongoing operations, we may incur losses in the
future and the market price of our common stock may be volatile.
Readers are urged not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
press release. We do not undertake, and we expressly disclaim, any
obligation to revise or update any forward-looking statements in
order to reflect any event or circumstance that may arise after the
date of the press release.
For additional information on eWellness Healthcare Corporation
and its PHZIO telemedicine products please contact Mr. Darwin Fogt,
CEO: 1-855-470-1700
Contact: Mr. Darwin Fogt CEO 1-855-470-1700
eWellness Healthcare (CE) (USOTC:EWLL)
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