Sportsquest, Inc.‘s Fielding Eyewear Secures Licensing Agreement with Hass Outdoors Inc./Mossy Oak® to Introduce High Defi...
April 29 2011 - 10:00AM
Business Wire
Sportsquest, Inc.’s (Pink Sheets: SPQS) Fielding Eyewear
(www.fieldingeyewear.com) announces today that the company has
finalized a licensee agreement with Hass Outdoors
(http://www.mossyoak.com) pairing their new Mossy Oak Breakup
Infinity® camouflage pattern to introduce the world's first
high-definition camo reading glasses. The Mossy Oak® CamoReaders™
will be available in standard diopters/powers and have optical
quality features like scratch resistant acrylic lenses and spring
hinges. Sportsquest execs are confident that the new addition will
offer consumers cutting-edge technology with unparalleled aesthetic
appeal toward additional revenues and brand expansion.
The product line includes two designer frame styles which will
be offered in either solid camo colors or 2-Tone colors. Each pair
of CamoReaders™ will include a free protective case and a free
microfiber camo cleaning cloth. They will be marketed, in addition
to other strategies as the ideal gift for hunters, fisherman, and
outdoorsmen. Recent reports show that performance eyewear has been
growing at a midsingle-digit average annual rate (in both dollars
and units), with the premium-priced segment growing at more than
twice the rate of the rest of the market.
Fielding recently debuted the CamoReaders™ at the SHOT Show (The
Shooting, Hunting, Outdoor Trade Show and Conference held annually
in Las Vegas) which is the largest trade show of its kind in the
world, attracting dealers and retailers from all 50 states and over
100 countries. Fielding will be shipping Mossy Oak®CamoReaders™ for
Q3 delivery.
As previously released, Fielding is the world leader in
manufacturing camouflage eyewear & accessories and has made a
name for itself with a number of patented and trademarked products
including camo eyewear retainers, camo sunglasses, camouflage
shooting glasses, camo microfiber cloths & cases and other
eyewear accessories. Sportsquest execs are thrilled with the
prospects of this new development and feel that successive
achievements will follow in line with discussions currently under
wraps. Announcements and details are forthcoming as the company
works aggressively in a strategic manner to further build the
Fielding Eyewear brand.
Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
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