PARK CITY, Utah, Nov. 10, 2010 /PRNewswire/ -- SpectrumDNA, Inc.
(OTC Bulletin Board: SPXA), a social media agency and digital
development studio that creates high-engagement web and mobile
applications, has been selected as the provider of strategic
planning, app development and social media marketing services for
an innovative new themed retail experience created by esteemed
retail and e-tail pioneer Vann's, Inc.
SpectrumDNA is an innovator in gCommerce, or "gamified" and
"appified" commerce and ecommerce. gCommerce has evolved to
help transaction-oriented companies leverage the rapidly changing
landscape of web, social media and mobile. Specifically,
SpectrumDNA employs APIs (application programming interfaces) to
build transmedia application or "apps" (independent of platform)
for its clients to engage customers. Using APIs,
SpectrumDNA's clients can "sync" their offerings and rewards across
media channels, to better match observed customer behavior—across
iPhone and Android, Facebook and web apps, and the physical world.
These APIs are frequently a combination of third-party social
utility APIs (like Facebook and Twitter), Spectrum-proprietary
APIs, and client-owned APIs.
Building apps—or "appification"— with an API-based framework
enables companies to treat the social graph, across web and mobile,
as concerted, perpetual lead generation instead of disparate and
often unconnected marketing campaigns. Gamification takes it
a step further by creating next-generation "loyalty programs" that
speak directly to a target affinity group in the context of the
mobile-social age. The gCommerce strategy is always focused
on driving loyalty and transactions.
For the ON Store, SpectrumDNA has worked a multifaceted and
coordinated strategy for customer engagement including multiple
web-apps to engage potential customers prior to store launch.
It also created a themed social iPhone app and companion
web-app based on SpectrumDNA's PlanetTagger social nicheworking
API. Utilizing the ON Store proprietary retail API it
designed and is building the in-store POS (Point of Sale) iPod
Touch app. The POS app was designed such that it can evolve
into a multi-purpose consumer-app that enables customers to create
and manage their own point-of-sale experience, while earning and
reaping the rewards of ON Store loyalty programs and offers.
SpectrumDNA was also engaged to build up the ON Store's social
graph. As a new brand, the focus was necessarily on the
target affinity groups—lovers of gadgets, fans of innovation, and
residents local to the first store, which opens in Missoula, Montana, in early December 2010. SpectrumDNA has grown the ON
Store social graph substantially— to date, it increased Twitter
followers nearly 25-fold and the Facebook friends network by nearly
1,000%.
Planned next steps include a v2 mobile app focused on "cool
hunting," knowledge sharing, and themed online/offline "missions"
and mini-games where customers can explore and discover new
products, engage in knowledge sharing about those products; and
earn free or discounted gear through that community-involvement.
Overlaying and underlying all these modes of engagement,
SpectrumDNA leverages its HuckleMonkey virtual economy API that
"gamifies" the marketing and retail experiences by creating a
cross-platform loyalty program where users collect rewards that can
be used toward the purchase of gear in-store or online.
"Vann's is a pioneer in innovative e-tail experiences," said
Jim Banister, CEO of SpectrumDNA.
"They pretty much define success in Web1.0 commerce.
We're excited to work with them on replicating and exceeding
that success in the emerging age of social shopping and gCommerce,
and to contribute to the perpetuation of their reputation by
integrating and coordinating multiple customer-touchpoints—a
virtuous circle of eCommerce and eCommunity. It promises to
be appified and gamified social commerce at its best."
"We're very pleased with Spectrum and the contribution they're
making towards ON," said George
Manlove, President and CEO of Vann's. "Jim and his team have
helped bring to life the shopping and community experience we want
to create around ON. We're excited to have them helping to bring
the apps and gamified social commerce to our customers."
About SpectrumDNA, Inc.
SpectrumDNA, Inc. is an innovation agency and digital studio
focused on creating high-engagement web and mobile applications
that enable marketers to drive transactional behavior and empower
their community members to take an active, measurable, and
monetizable role in the extension of their brand.
SpectrumDNA's process is based on the gCommerce cycle:
API--->Appify--->Gamify. It employs its proprietary APIs
("application programming interfaces") in combination with third
party social APIs and client-proprietary APIs to create engaging
applications ("apps") on a single platform, or multiple apps
coordinated across many mobile, social and web customer
touchpoints. It can also "gamify" the marketer's online and
offline presence by designing and integrating "game mechanics" to
increase loyalty and transactional behavior. The successful
execution of the gCommerce cycle turns the marketer's social graph
into a lead generation engine and a loyalty engine, instead of
disparate marketing programs.
More at http://spectrumdna.com
About ON Store and Vann's.
Vann's, an audio, video, and appliance specialist based in
Missoula, has been serving
Montana since 1961. Vann's, Inc.
consists of six retail stores (located in Billings, Bozeman, Flathead Valley, Hamilton, Helena and Missoula), an outlet store in Missoula, and an e-commerce site at
http://www.vanns.com. Vann's strives to provide a best-in-class
customer experience and became a 100-percent employee-owned company
in 2005.
Vann's has partnered with Apple, Sony and other vendors to
launch a new retail brand and format: ON, a mall-based store
focused on convergence and content-driven products. Think of it as
a multi-branded Apple Store. The store will practice what it
preaches by using the latest business processes and ecommerce
tools, such as cloud-based computing, custom POS solutions and
proprietary networking applications, which will allow customers to
share their thoughts about the store and its products with
others.
To learn more about The ON Store or Vann's, Inc., go to
http://www.vanns.com
SOURCE SpectrumDNA, Inc.