TIDMBIRD
Blackbird PLC
03 December 2019
3 December 2019
Blackbird plc
("Blackbird" or the "Company")
Eleven Sports chooses Blackbird for cloud video editing and
publishing of sports content to fans online
London, Lisbon and Brussels - Blackbird plc (AIM: BIRD),
developer and seller of the market-leading cloud video editing
platform Blackbird, has been chosen by Eleven Sports for the rapid
editing and publishing of sports content to fans online. The
contract is for two years.
Eleven Sports, part of global sports investment and innovation
group Aser Ventures, is one of a new breed of broadcaster who are
redefining how global sport is packaged and delivered. Eleven
Sports' innovative OTT platform is at the core of a platform
agnostic approach, engaging fans across on-air, online and social
media - delivering thousands of hours of top-class sporting action
per year to millions of paying customers.
The company will integrate Blackbird into its video
infrastructure and use it to rapidly clip, edit and publish sports
content seconds after live to its social channels and OTT platforms
in Belgium and Portugal. Eleven Sports' social media, marketing,
digital and production teams will be able to easily create clips
and highlight packages for sports fans to enjoy.
Eleven holds rights to a wide array of premium sports properties
in territories around the world including the UEFA Champions
League, Premier League, La Liga, Bundesliga, Serie A and League 1,
as well as the NBA, NFL, UFC and Formula One.
Stevie Rowe, Head of Production at Eleven Sports, said: "We want
to give our fans access to the best sporting moments as quickly as
possible and Blackbird will play a big role in helping us do that.
They have a great product and we're really looking forward to
working with them."
Ian McDonough, CEO of Blackbird, said: "I am delighted to have a
dynamic and innovative broadcaster like Eleven Sports as a customer
of Blackbird. Together Blackbird and Eleven are redefining and
reshaping long established business models and industries. Eleven
have selected Blackbird for its unparalleled speed to air, high
quality output and easy scalability. We look forward to expanding
with them as they grow."
Blackbird is the world's only video editing platform developed
from the ground up specifically for the cloud. Delivering
unbeatable speed, scalability and quality of editing tools and
video output, Blackbird is accessed through any browser, easy to
learn and needs only limited bandwidth to use. Blackbird delivers
significant productivity and efficiency benefits to any
enterprise-level organisation working with video.
Blackbird drives major awareness, engagement and reach for
companies and brands in the sports, esports, news, entertainment,
enterprise and public sectors. Customers include IMG, Deltatre,
Peloton, TownNews, A+E Networks, Bloomberg and the U.S Department
of State.
Contacts:
Blackbird plc Tel: +44 (0)20
8879 7245
Ian McDonough, Chief Executive Officer
Adrian Lambert, Marketing Director
Allenby Capital Limited (Nominated Adviser Tel: +44 (0)20
and Broker) 3328 5656
Nick Naylor
Nicholas Chambers
About Blackbird plc
Blackbird operates in the fast-growing SaaS and cloud video
market, and has created the world's most advanced suite of
cloud-native computing applications for video, all underpinned by
its lightning-fast codec. Blackbird's patented technology allows
for frame accurate navigation, playback, viewing and editing in the
cloud. Blackbird underpins multiple applications, which are used by
rights holders, broadcasters, sports and news video specialists,
esports, live events and content owners, post-production houses,
other mass market digital video channels and corporations.
Since it is cloud-native, Blackbird removes the need for costly,
high end workstations and can be used from almost anywhere on
almost any device. It also allows full visibility on multi-location
digital content, improves time to market for live content such as
video clips and highlights for social media distribution, and
ultimately results in much more effective monetisation.
Blackbird(R) is a registered trademark of Blackbird plc.
Websites
www.blackbird.video
Social media
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
About ELEVEN SPORTS
ELEVEN SPORTS is an award-winning global sports provider
delivering world-class international and domestic sports and
lifestyle entertainment to dedicated fans. Operating across several
global territories and with a deep understanding of the local fan,
ELEVEN is challenging how live sport is packaged and delivered.
ELEVEN's platform agnostic approach aims to ensure that fans can
watch the action wherever they are. Innovation is at the core of
ELEVEN's long-term strategy, offering fans a flexible viewing
experience across all digital devices.
ELEVEN distributes live coverage of premium sports from UEFA
Champions League, Premier League and LaLiga; to F1, NFL, NBA and
much more. All the action is delivered in local languages,
supplemented with news, comprehensive pitch-side and in-studio
analysis, digital content and local programming.
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END
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