Global sports icon returns to the world's largest online poker
site
TORONTO, Dec. 15, 2020 /PRNewswire/ -- Brazilian
football star Neymar Jr has today confirmed he is re-joining
PokerStars for an exciting new partnership.
To view the Multimedia News Release, please
click: https://www.multivu.com/players/uk/8828951-neymar-jr-goes-all-in-with-pokerstars/.
The partnership is set to be a true collaboration seen across
many aspects of the brand. With his off the field passion for poker
and gaming, the global sporting icon is a perfect fit for
PokerStars and will bring his flair and personality to the online
and live tables, as well as to the PokerStars community across the
world.
The announcement marks the start of Neymar Jr's new chapter with
PokerStars, the home of poker, casino, and sports. A new brand
film teases what is to come as Neymar Jr declares he is 'IN'
and invites all players into his inner circle, showing the
Brazilian star is taking his role well and truly beyond just
advertising.
Neymar Jr said, "When I'm not playing football, I love playing
cards. Competing with my friends is a huge passion of mine, I love
the sense of community, the fun, and the unpredictable moments that
can occur in any game. As a true poker fan, I am excited to start a
new chapter with PokerStars. Together we'll be creating moments for
our community and fans all over the world."
The signing follows a recent global brand refresh for PokerStars
as it looks to move beyond just product in a bid to become a global
entertainment brand. The brand refresh included PokerStars first
dedicated safer gambling TV ads which are just one part of our
commitment to keep players safe. The PokerStars dedicated, award
winning responsible gaming team was one of the first in the
industry and is an integral part of the business.
Martin Nieri, Global Director of
Brand and Creative at PokerStars, said: "Neymar Jr is a true global
superstar. But what underpins this partnership is his genuine love
for poker. It's about a shared passion for the game and the
beautiful uncertainty at the heart of it. At PokerStars, we are
constantly trying new things to bring new energy, excitement, and
entertainment to our customers. Together with Neymar Jr we believe
we can take this to the next level for the PokerStars
community."
PokerStars x Neymar Jr are set to be the ultimate pair in poker.
This is only the start of the journey with more to be revealed in
2021. Until then, a sneak-peak of what's to come can be found
here.
Play Responsibly! For more information on responsible
gaming please visit our website at
http://www.pokerstars.com/about/responsible-gaming/.
NOTES TO EDITORS:
About PokerStars
PokerStars operates the world's most popular online poker sites,
serving the global poker community. Since it launched in 2001,
PokerStars has become the first choice of players all over the
world, with more daily tournaments than anywhere else and with the
best online security. More than 200 billion hands have been dealt
on PokerStars, which is more than any other site.
PokerStars is ultimately owned by Flutter Entertainment plc.
(LSE: FLTR) (EURONEXT: FLTR).
Play Responsibly! For more information on responsible
gaming please visit our website at
http://www.pokerstars.com/about/responsible-gaming/.
Photo -
https://mma.prnewswire.com/media/1386233/PokerStars_Neymar_Jr.jpg
Logo -
https://mma.prnewswire.com/media/1164298/PokerStars_Logo.jpg