TAM and Air Canada Extend Partnership to Benefit Frequent Flyers
April 27 2009 - 2:49PM
PR Newswire (US)
Agreement allows customers of both airlines to earn and redeem TAM
Fidelidade points or Aeroplan Miles on any flight operated by
either TAM or Air Canada SAO PAULO, April 27 /PRNewswire-FirstCall/
-- TAM (NYSE:TAM:NYSE:Bovespa: TAMM4) and Air Canada, a founding
member of Star Alliance, today announced that they will start
implementing a bilateral agreement that will allow members of TAM
Fidelidade or Air Canada's Aeroplan programs to earn and redeem
frequent flyer points/miles beginning April 28, 2009 on flights
operated by either company. This initiative is part of a Memorandum
of Understanding signed between TAM and Air Canada in June 2008,
aiming to expand services offered to customers of both airlines.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080221/SPTH002LOGO )
Paulo Castello Branco, TAM's Commercial and Planning Vice
President, states that the agreement will bring immediate benefits
to passengers of both airlines. "The partnership of both frequent
flyer programs -- TAM Fidelidade and Aeroplan -- enhances our
strategy of Excellence in Services, one of the three pillars that
sustain TAM's operations, with the other two being Technical and
Operational Excellence and Excellence in Management," says Castello
Branco. A pioneer in the adoption of a Frequent Flyer Program for
Brazilian airlines, TAM's Programa Fidelidade now has over 5.5
million members, with more than 7.4 million tickets distributed
through the redemption of accrued points. "We are delighted to
offer Air Canada's most loyal customers increased benefits by
continuing to build our partnership with TAM, Brazil's leading
airline," said Ben Smith, Air Canada's Executive Vice President and
Chief Commercial Officer. "The opportunities for earning and
redeeming reward travel have now grown exponentially across each of
our networks. In addition, customers will enjoy Air Canada's new
in-flight product offering that features lie-flat beds in our
Executive First Suites on all international routes, including
Toronto-Sao Paulo, as well as brand new cabins, seats and seatback
entertainment for all passengers fleet wide." Air Canada operates
daily Toronto-Sao Paulo non-stop flights using Boeing 767-300ER or
777-300ER aircraft in the northern hemisphere summer and winter
seasons. With the expanded partnership, TAM passengers can use
points earned in TAM Fidelidade on any domestic or international
flight operated by Air Canada. Likewise, Air Canada's Aeroplan
members can redeem their accrued miles for air travel in domestic
and international flights operated by TAM. TAM and Air Canada have
had a codeshare agreement since October 2008, allowing TAM to sell
seats in flights operated by Air Canada between Sao Paulo and
Toronto, with the possibility of connections to a number of
Canadian cities. Air Canada in turn can offer its customers a
number of flight options to Brazilian destinations operated by TAM.
With this partnership agreement, customers of both airlines will
benefit from seamless connections on a single ticket and baggage
check-through to final destination.
http://www.newscom.com/cgi-bin/prnh/20080221/SPTH002LOGO
DATASOURCE: TAM CONTACT: Libano Miranda Barroso, TAM Investor
Relations, +011-55-11-5582-9715, fax, +011-55-11-5582-8149, Web
site: http://www.tam.com.br/
Copyright