TIDMWAS1
RNS Number : 7994Z
Wasps Finance PLC
22 September 2015
Press release September 22, 2015
Wasps and the Ricoh Arena welcome the HEINEKEN experience
Europe's largest beer and cider business has become an official
drinks partner of Wasps and the Ricoh Arena in a seven-figure
deal.
HEINEKEN has become the Official Lager and Cider Partner to
Wasps and the Ricoh Arena.
The company will supply all beer and cider to the award-winning
Midlands venue, whether guests are visiting the Ricoh Arena for
sport, business or entertainment.
http://www.rns-pdf.londonstockexchange.com/rns/7994Z_-2015-9-22.pdf
As well as the flagship Heineken brand, visitors to the Ricoh
Arena will also be able to sample Foster's, Amstel, Strongbow,
Symonds Founder's Reserve Cider and John Smith's on draught, along
with bottles of Heineken, Bulmers, Foster's, Sol, Desperados, Birra
Moretti and Old Mout.
HEINEKEN will be supporting the refurbishment of many of the
bars around the Ricoh Arena and will also create brand areas and
pop-up fanzones on Wasps match days to enable supporters to enjoy a
full match day experience.
HEINEKEN has a long association with international rugby,
including the Rugby World Cups in 1995, 2003, 2007, 2011 and 2015,
the Heineken Cup between 1995-2014 - which was won twice by Wasps -
and many of the IRB Rugby 7s tournaments.
David Armstrong, group chief executive, Wasps, said: "This was a
fiercely competitive tender process. We are very proud to have
agreed a partnership with a brand of the calibre of HEINEKEN and
its exciting portfolio of brands, for supporters and visitors to
enjoy at the Ricoh Arena.
"This new partnership is the culmination of months of planning
to bring together three best-in-class brands under one roof;
Heineken, Majestic Commercial and Purity Brewing Co, the
Midlands-based market leader in craft ales.
"This powerful pouring rights combination provides significant
value to Wasps and ensures we have the best of everything in one
place, to cater for all tastes at the Ricoh Arena."
Luke Organ, Group Commercial Director, said: "This is the third
partnership we have announced in recent weeks and we are delighted
to be associated with such a prestigious international
business.
"HEINEKEN shares our ambition for providing a high quality,
memorable experience for our guests, whether they are visiting the
Ricoh Arena for a match, conference, exhibition, awards dinner or
concert and I am sure this will be a successful relationship."
Lawson Mountstevens, HEINEKEN's managing director, on-trade
sales, said: "This partnership was secured on the strength of our
premium range of beers and ciders and we have a long-standing
connection to rugby which is fitting as Wasps embark on their first
full season of Aviva Premiership and European rugby at the Ricoh
Arena.
"The Ricoh Arena and Wasps are keen to create the best possible
match day experience and we will be playing our part by working
with the club to encourage supporters to visit our fanzones and
brand areas."
HEINEKEN joins the Ricoh Arena and Wasps brand family, which
includes Ricoh, Land Rover, EMC(2) , E.ON, DS Smith, Under Armour,
Pins & Stripes, Majestic, Causeway and Purity.
-ENDS-
Contacts
Wasps
Email: Melissa.platt@wasps.co.uk
T: 0208 8964871
M: 07809 512172
HEINEKEN
Email: Joanna.dring@heineken.co.uk
M: 07788 369161
About HEINEKEN
Headquartered in Edinburgh, HEINEKEN employs around 2,000
people. In addition to being Britain's leading cider and beer
business, HEINEKEN owns around 1,250 pubs through its Star Pubs
& Bars business. We are passionate about our cider and beer
brands and the outstanding service that we offer to our customers.
Our unrivalled portfolio of brands includes Foster's, Heineken(R),
Strongbow, Desperados, Kronenbourg1664, John Smith's and Bulmers
backed by a full range of niche and specialty brands.
About Wasps:
Wasps is a professional rugby team which plays in the Aviva
Premiership, European Rugby Champions Cup and LV=Cup. Wasps has
been crowned European Champions twice and English Champions five
times.
Wasps' official partners and suppliers include: Land Rover,
EMC2, DS Smith, Under Armour, HEINEKEN, Majestic Commercial, Purity
Brewery Co, Pins & Stripes, Causeway, Ears, and Taylor's
Port.
About the Ricoh Arena:
The Ricoh Arena is an award-winning venue, which has a mix of
state-of the-art conference, banqueting, exhibition, hotel, music
and sports facilities. Visited by over 1 million people each year,
it is a firm favourite in the UK for music promoters as well as
business and sports event organisers.
-- Home to Wasps and Coventry City Football Club
-- 32,609 seater stadium
-- 121 bedroom hotel
-- One of the UK's largest Grosvenor casinos
-- 20,000 sqm of flexible event space across 80 rooms which can
conference up to 7,000 delegates.
-- Leading concert venue of 40,500 capacity - hosting concerts
such as Bon Jovi, Oasis, Bruce Springsteen and Take That.
-- 6,000 sqm Jaguar Exhibition Hall - accommodating 12,000
standing and hosting conferences such as Costa Coffee and indoor
concerts such as Florence and the Machine, The Enemy, Britain's Got
Talent, Radio 1 Extra and the UKs biggest gaming festival -
Multiplay.
-- 650 retractable seated auditorium
-- Two on-site restaurants
-- 20+ retail, food and beverage outlets
-- 2,000 car parking spaces
The Ricoh Arena's official partners include Ricoh, Jaguar, E.ON,
HEINEKEN, Majestic Commercial, Purity Brewery Co. mcl create,
Hygiene Solutions, Freeman.
For more information about Wasps and our partners please
visit:
Wasps Rugby Ricoh Arena
----------- ------------------------------------ ------------------------------------
Website: www.wasps.co.uk www.ricoharena.com
----------- ------------------------------------ ------------------------------------
Twitter: @waspsrugby @RicohArena
----------- ------------------------------------ ------------------------------------
Facebook: https://www.facebook.com/WaspsRugby https://www.facebook.com/RicohArena
----------- ------------------------------------ ------------------------------------
Instagram: @Waspsrugby @RicohArena
----------- ------------------------------------ ------------------------------------
This information is provided by RNS
The company news service from the London Stock Exchange
END
CNTGCGDCDGDBGUD
(END) Dow Jones Newswires
September 22, 2015 05:16 ET (09:16 GMT)
Wasps 22 (LSE:WAS1)
Historical Stock Chart
From Oct 2024 to Nov 2024
Wasps 22 (LSE:WAS1)
Historical Stock Chart
From Nov 2023 to Nov 2024
