SAN
FRANCISCO, Calif. , May 17, 2022
/PRNewswire/ -- MoEngage announces a new WhatsApp Business
Integration that will allow enterprises to gather insights and run
personalized WhatsApp campaigns for different customer segments to
boost engagement, retention, and revenue.
Since 2019, there has been a pivotal shift in consumer buying
patterns – consumers have started making more and more important
buying decisions on their smartphones. According to a study by
Google, mobile searches for "best place to buy XYZ" have increased
by 70%, and 59% of consumers mentioned that the convenience of
shopping on their mobile device is important when deciding which
brand or retailer to buy from.
As consumer preferences and buying patterns evolve, it is
crucial for enterprises to keep up and capture a touchpoint with
their customers at the right stage in the buying journey. Since
smartphones have become an integral part of this journey,
enterprises need to expand their available communication channels
to include WhatsApp.
MoEngage's insights-led engagement platform allows enterprises
to learn what their customers are looking for on their mobile app
or website, use AI to predict what next steps their customers are
going to take, and help them automatically send contextually
relevant recommendations, alerts, and reminders on multiple
communication channels.
With this partnership, enterprises can now have personalized
communication with their tech-savvy, mobile-first customers on
WhatsApp.
Why enterprises cannot afford to ignore WhatsApp
Available across 180 different countries and supporting 20
vernacular languages, WhatsApp is used the most by consumers in the
age group of 26 to 35 – the internet-savvy audience.
According to AISensy, while 54% of consumers prefer using
WhatsApp to receive shipment status and delivery updates, 50% of
consumers use WhatsApp for appointments and to get notifications of
upcoming events and 23% of consumers want to receive promotional
offers from their favorite brands via WhatsApp.
As more enterprises adopt WhatsApp, the WhatsApp team is
improving how businesses can communicate with their customers. For
example, earlier enterprises were limited to sending timely
notifications, making it difficult to follow up with their
customers outside of a 24-hour window. To enable seamless and
timely interactions between enterprises and their customers,
WhatsApp now supports more types of messages, for example, to let
customers know when an item is back in stock. After witnessing the
importance of periodic updates from health authorities about
responding to the COVID-19 pandemic, the team is also working on
making a similar kind of service available for more types of
conversations.
Personalized and relevant communication is key
Assume that customers search for home gardening kits, browses a
few products, and gets distracted by an important email, causing
them to abandon their shopping process. MoEngage will observe this
behavior, gather insights, and prompt enterprises to send this particular customer
a WhatsApp message reminding them of ongoing discounts on home
gardening kits as long as they have requested to receive them.
"By teaming up with Meta, we aim to bridge the gap between
enterprises and their customers by allowing them to leverage
insights about their customers, their journeys, and the long-term
impact of WhatsApp campaigns on key business metrics like LTV,
revenue, retention, and product stickiness", added Raviteja Dodda, the CEO and co-founder of
MoEngage.
About MoEngage
MoEngage is an insights-led customer engagement platform trusted
by more than 1000 global consumer brands such as Ally Financial,
McAfee, Flipkart, Nestle, T-Mobile, Travelodge, and more. MoEngage
empowers marketers and product owners with insights into customer
behavior and the ability to act on those insights to engage
customers across the web, mobile, email, social, and messaging
channels. Consumer brands across 35 countries use MoEngage to power
the digital experiences for over 1 billion customers every month.
With offices in nine countries, MoEngage is backed by Steadview
Capital, Multiples Private Equity, Eight Roads, F-Prime Capital,
Matrix Partners, Ventureast, and Helion Ventures.
To learn more, visit www.moengage.com.
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SOURCE MoEngage