Renowned Creative Agency THG Collaborates with
Mansion Entertainment Group and Additional Experts to Create an
Unforgettable Amusement Park Experience From The Ground Up in
Vinita, Oklahoma
VINITA,
Okla., July 20, 2023 /PRNewswire/ -- THG, an
independent creative agency specializing in creating awe-inspiring
attractions for theme parks, museums, and leading brands, is proud
to present its latest project, American Heartland Theme Park –
providing attraction design, art direction and overall creative
development. Working in collaboration with Mansion Entertainment
Group's Executive Producer of Project Development, Steve Hedrick, THG crafted the initial concept
master plan and is currently engaged in show design of the park's
primary attractions. Additionally, the design team is collaborating
with renowned design firms such as FORREC and Cuningham.
Mansion Entertainment Group announced the project yesterday in
Vinita, Oklahoma. The 1,000-acre
development will feature the 125-acre American Heartland theme
park, which is comparable to the size of Magic Kingdom® Theme Park
and Disneyland® Park. The park will feature an Americana-themed
environment with a variety of entertaining rides, live shows,
family attractions, waterways as well as restaurant-quality food
and beverage offerings. The theme park and resort are scheduled to
open in fall of 2026.
"I am so excited to embark on this extraordinary project,
joining forces with this talented collection of teams," said
Erik Neergaard, Chief Creative
Officer at THG. "Our collaboration brings together decades of
expertise and creativity. We are honored that Mansion Entertainment
Group is leading the development of this captivating and
unforgettable destination. This is one of the first independent
theme parks of this scale to be built in the US in many years."
THG lead conceptual design work for the new American Heartland
Theme Park, combining the nostalgic charm of a traditional
amusement park with modern-day elements. The new park features a
collection of six distinctly American lands to welcome guests on a
journey through the best of the American story. Families will find
thrilling rides and heartwarming shows as they discover Great
Plains, Bayou Bay, Big Timber Falls, Stony Point Harbor, Liberty
Village and Electropolis. This independent regional theme park will
be located in northeast Oklahoma,
just west of Grand Lake on Route
66 and promises to deliver an immersive and captivating experience
for visitors.
The brains behind the American Heartland Theme Park features
some of THG's most experienced and talented leaders. Erik Neergaard, Chief Creative Officer at THG,
specializes in cultural-entertainment-fusion which has led to
award-winning design experiences across the globe. Joining Erik on
this project is Scott Sinclair,
Executive Director Of Design. Scott
Sinclair has served as lead designer on international
projects, ranging from the Magic Kingdom's Tomorrowland, Tokyo
DisneySea, Science Fiction Museum and Hall of Fame in Seattle, to Abbey Road Studios. They are
supported by THG's amazing Pasadena-based award winning creative team.
THG brings more than two decades of experience with projects from
One World Observatory at One World Trade Center, the High Roller
Observation Wheel at The LINQ in Las
Vegas, and Beyond All Boundaries at the National World War
II Museum in New Orleans.
As a world leader in experiential design, THG has worked with
high-profile clients around the globe such as Universal Creative,
Walt Disney Imagineering, DreamWorks, Sony, Paramount, Nickelodeon
and more. Most recently, THG collaborated with Cedar Fair and
Knott's Berry Farm to transform
Fiesta Village at Knott's Berry
Farm. THG transforms clients' visions into uniquely creative
attractions, exhibits, shows and settings. THG has additional
projects in the pipeline for this year that further showcases its
innovative approach and commitment to delivering exceptional
experiences.
About THG:
THG is an independent creative agency
dedicated to creating awe-inspiring attractions around the world
for theme parks, museums, and leading brands who has worked closely
with high-profile clients including Universal Creative, Walt Disney
Imagineering, DreamWorks, Sony, Paramount, Nickelodeon, Los Angeles
Dodgers, Galaxy Entertainment Group, Cedar Fair, and Chicago's Museum of Science and Industry,
among others. Based in Pasadena,
California, THG continues to build upon decades of designing
one-of-a-kind experiences, transforming ideas into reality in
partnerships with clients spanning myriad industries including
theme parks, destination attractions, rides, resorts, museums,
casinos, sporting events, and brand experiences. More
information on THG can be found at THGcreative.com.
Media Contacts:
Power Digital
thgcreative@powerdigitalmarketing.com
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SOURCE THG