HEALDSBURG, Calif., Oct. 16,
2023 /PRNewswire/ -- Viarae Prosecco introduces an
exciting new voice in wine, celebrating good times and great
friends no matter the occasion. A partnership between Emmy- and
Golden Globe-nominated actress, producer, entrepreneur, and writer
Issa Rae and E. & J. Gallo
Winery, Viarae Prosecco is a bright, crisp, lively, and
refreshingly refined take on the classic Italian sparkling wine.
Releasing this month in select markets, Viarae's expressive,
aromatic, and subtly dry style is perfect for sipping on its own or
as a co-star in a cocktail.
Viarae Prosecco introduces an exciting new
voice in wine, celebrating good times & great friends no matter
the occasion.
"I am thrilled to share my love of Prosecco with everyone
through Viarae. It's carefully crafted, deliciously crisp, and the
perfect beverage to celebrate La Dolce Vita," stated Issa Rae, creator and founder of Viarae
Prosecco.
Prosecco is the longtime signature sip of Rae both on and off
screen. The Italian bubbly was also the hallmark drink of the
protagonist in "Insecure," the acclaimed, Peabody Award-winning HBO
show that Rae co-created, starred in, and produced. Founding her
own Prosecco label was a natural next step for the creative
trailblazer to explore and one she has been working on for several
years.
Rae is known for her unique flair and infectious sense of humor
that she's weaved into the Black stories she's brought to life on
screen. With Viarae Prosecco, Rae is helping create representation
for herself and the vibrant Black female community in a category
where it didn't previously exist. That commitment is reflected in
the radiant gold and brown packaging. Inspired by the spirit of
Italy 1978, the label
unapologetically represents the freedom to let loose and be
authentic.
"We are excited to partner with Issa
Rae, who entrusted us with executing her vision of the
perfect Prosecco – one that shares our desire to serve joy in
everyday moments. Crisp, lively, and expressive, this is a perfect
choice for those candid, unfiltered times with friends, whether
that's a sunny day by the pool or in the bright city lights at
night," says Beth Orozco, Vice
President of Marketing for E.& J. Gallo Winery. "Issa also
shares our mission to demystify wine and make it more inclusive.
Viarae will help us reach that goal."
Vintage-dated Viarae Prosecco D.O.C. is crafted from 100% Glera
— the traditional grape of Prosecco — grown and made by the
prestigious La Marca cooperative in Treviso in Northern Italy.
Viarae Prosecco is available nationally through select retailers
and on-premise establishments. Visit www.viarae.com for more
information.
About Viarae Prosecco
Viarae Prosecco is a sparkling
white wine from Issa Rae, the
celebrated creator of "Insecure." Perfect for those candid,
unfiltered moments with friends, toasting to the level ups,
or...just because. It's an any-occasion kind of vibe. More than
just a fresh take on Italian wine, Viarae represents the freedom to
let loose and be authentic. Suggested retail price is $19. Learn more at www.viarae.com
About E. & J. Gallo Winery
Founded in 1933 by
brothers Ernest and Julio Gallo, E.
& J. Gallo Winery is a family-owned company and global leader
in wine and spirits. With a goal of serving joy in moments that
matter, Gallo is deeply committed to providing the highest quality,
sustainable products for every occasion. Gallo's entire portfolio
is featured here: https://www.gallo.com/portfolio/
MEDIA CONTACT:
Caroline
Shaw
E. & J. Gallo
Winery
Caroline.Shaw@ejgallo.com
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SOURCE E&J GALLO WINERY