24-Hour Infrared Fitness Studio Franchise to
Choose 7 Virtual Instructors to Lead Virtual Workouts at its 650+
Studios Worldwide
- Contestants to Conduct Live, Isometric Outdoor Session at
HOTWORX Annual Franchise Convention in Nashville, July
21-24
- Convention to Feature Announcements on Company Growth &
Innovation
- HOTWORX Opens 81 New Studios since January, with 100 More
Set to Open by EOY
MARRERO,
La., July 17, 2024 /PRNewswire/ -- Citing
increased awareness around the benefits of exercising in
infrared heat, HOTWORX® – a thriving fitness franchise that offers
members unlimited, 24-hour access to a variety of virtually
instructed infrared sauna workouts – continues to grow at
unprecedented rates. Heading into its annual convention this month,
the brand has added 81 new studios since the beginning of this
year, bringing the total number of open HOTWORX locations to more
than 670 worldwide, with an additional 100 studios expected to open
by the end of the year.
A Competition with Purpose
To exceed the expectations of its thousands of existing members
– and more joining every day – HOTWORX is gearing up to select its
next group of virtual instructors who will resonate with members,
inspire and deliver only the most exceptional workouts. The
international competition features applicants of varying
backgrounds, including athletes, cheerleaders, coaches, fitness
instructors, and current HOTWORX members.
After receiving over 160 applicants to compete for the 7 coveted
virtual instructor spots, HOTWORX allowed members and the
public to cast votes online for their top picks. During that online
voting round, each vote cast was matched with a monetary
$1 donation to Sacred Mountain
Retreat Center (SMRC), a non-profit that offers military veterans,
first responders, and their families a peaceful retreat to their
facility in South Dakota to heal
from trauma and PTSD. The effort raised more than $30,500 for SMRC.
Next in the selection process, a panel of judges narrowed the
pool down to 15 finalists to compete at the brand's annual
franchise convention, to be held in Nashville on July
21-24. Each finalist will hold a live, isometric workout
session outside under the hot Tennessee
sun. With 575+ workout sessions offered daily at each of the 670
HOTWORX studios around the world, 7 virtual instructors will be
named the winners to lead the next year of sessions. Two of the
instructors will also lead the HOTWORX Virtual Personal Trainer
workouts featured in the brand's Burn Off App and in each studio's
Functional Exercise (FX) Zone.
"Our Virtual Instructors are leading sessions quite literally
24-hours a day," said HOTWORX Founder and CEO Stephen P. Smith. "This competition isn't
about simply finding someone to teach a workout class, rather it's
about selecting the right group of instructors who will resonate
with our members and guide them to improving their health and
wellbeing through our infrared sauna workout regimens. That's why
it's important throughout the competition we hear directly from our
members and our franchise owners about who they want to see
leading HOTWORX sessions for the next year."
Smith – a former bodybuilder and arena football player – founded
HOTWORX in 2017 as a fitness solution that allows consumers to get
a deeper workout in less time through the combination of heat,
infrared energy, and exercise. The patented infrared fitness sauna
is designed for three people to work out with virtual instruction,
offering both 30-minute Isometric workouts – such as yoga, Pilates,
and Barre – as well as 15-minute High-Intensity Interval Training
(HIIT) sessions – like cycling and rowing. With a virtual
instruction business model, HOTWORX offers members secure access to
fitness 24 hours a day, 7 days a week.
Innovation Takes Center Stage
Alongside the Virtual Instruction Competition, the HOTWORX
franchise convention will feature company announcements focused on
enhancing the fitness experience for members and offering system
improvements and support for franchise owners.
"HOTWORX has revolutionized the fitness industry, redefining
what's needed for a fulfilling workout with benefits such as
detoxification, weight loss, calorie burn, as well as stress
reduction, pain relief, and muscle recovery," said Smith. "As our
membership continues to grow and we expand globally, we're excited
to advance that same innovation that has been the very foundation
of the HOTWORX franchise."
For more information about HOTWORX and to find a location near
you, visit hotworx.net. For more on franchising opportunities with
HOTWORX, visit: hotworx.net/franchising.
ABOUT HOTWORX®
HOTWORX introduces a groundbreaking fitness program that
utilizes infrared heat absorption to deliver a virtual exercise
experience. Participants can engage in a 30-minute Isometric
workout or a dynamic 15-minute High-Intensity Interval Training
(HIIT) session, benefitting from the deep, detoxifying sweat
induced by the penetrating infrared heat and the muscle contraction
associated with isometric postures. Distinguished by its patented
sauna, HOTWORX combines heat, infrared energy, and exercise in a
unique "3D Training" approach, setting it apart from other fitness
programs. Sessions can be conveniently booked through the HOTWORX
Burn Off app, offering a secure and accessible way to schedule
appointments. With its headquarters in Marrero, LA, HOTWORX boasts a presence in over
670 studios around the world.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/15-finalists-head-to-championship-round-of-hotworx-international-virtual-instructor-competition-302199430.html
SOURCE HOTWORX