Leading wellness brand introduces Vital
Proteins® Hair Complex and Vital
Proteins® Skin Complex with high-quality,
scientifically-backed ingredients to support your best
self
CHICAGO, July 18,
2024 /PRNewswire/ -- Vital
Proteins®, the leading brand in collagen-based
products and beauty supplements1, has released its most
targeted beauty offerings yet: Vital Proteins Hair Complex and
Vital Proteins Skin Complex. Each of the new products contains a
first-of-its-kind blend of ingredients with functional benefits
specifically tailored to top concerns around hair growth and skin
support, plus an added boost of best-selling Vital Proteins
collagen. The unflavored powders were intentionally designed to fit
seamlessly into existing everyday routines and be enjoyed in a
favorite beverage – hot or cold.
The introduction of Vital Proteins Hair Complex and Vital
Proteins Skin Complex comes amid a beauty supplement boom,
attributed to the rising self-care movement. These new
consumer-obsessed innovations answer to a greater overall desire
among people to "look" their best from the inside out – a
foundational pillar of the Vital Proteins brand.
"Wellness today means many different things – it's no longer a
'one-size-fits-all' approach, which means we needed to critically
look at our solutions to evolve and expand too," said Jill Abbott, General Manager at Vital Proteins.
"Consumers were telling us they wanted a simplified way to address
their biggest beauty pain points. And because we're motivated to
help people look their best from within, we specifically designed
our new Hair & Skin Complexes using functional ingredients that
target these concerns – along with the collagen they know and
love."
Introducing: A New "Mane" Attraction
Hair health is
the leading reason nearly 40 percent of women take a vitamin like
biotin or collagen – even both, in many cases.2 Vital
Proteins Hair Complex was developed to provide a simplified and
effective hair care solution that nourishes locks from
within.**
Featuring a unique blend of LustrivaTM, a biotin
complex, and the brand's best-selling Collagen Peptides, Vital
Proteins Hair Complex is formulated with high-quality,
scientifically-backed ingredients clinically shown to help grow
thicker and fuller hair in as little as three months (12 weeks).**
Suitable for all hair types, the new supplement is designed to help
with supporting overall hair quality.**
Vital Proteins Hair Complex is an easy way to achieving more
good hair days. That's because unlike some other supportive hair
solutions, the formulation is designed to be consumed just once
daily in a powder format – zero pills required. Simply mix a
serving into the beverage you were already going to drink, and you
have yourself your new hair care "regimen"! Hair, yes.
Topical Skincare is So Typical
Achieving a
glowing complexion is equally as important to men and women – but
many aren't familiar with the right products to use.3
New Vital Proteins Skin Complex offers a seamless way to target
many of the top skin concerns in a single clinically-formulated
supplement.
Made from an innovative blend of Holimel® melon juice
concentrate, Verisol® Collagen Peptides, Vital Proteins
Collagen Peptides, Hyaluronic Acid and Vitamin C, the new offering
helps to support a youthful appearance from the inside out –
distinguishing it from other skin care products on the market.**^ A
once-daily serving of Vital Proteins Skin Complex as part of your
skin care routine is designed to help with achieving a glowy,
radiant complexion.
Love the sun? Think of Vital Proteins Skin Complex as SPF's new
BFF. The inclusion of Holimel® offers a new way to help
support healthy skin after sun exposure.**^^ The new formulation
also helps with diminishing fine lines and wrinkles, boosting skin
elasticity and hydration and offers nourishing antioxidants through
the purposeful inclusion of ingredients like Hyaluronic Acid,
Vitamin C and collagen.** Talk about a tag team effort.
Vital Proteins Hair Complex and Vital Proteins Skin Complex are
both Whole30® approved, made without gluten
and dairy and contain no artificial sugars or sweeteners. The
products are now available on VitalProteins.com, Amazon and in
Walmart stores for an MSRP of $29.99
– with expansion to additional national retailers later this summer
(prices may vary).
For more information and to stay up-to-date on the latest from
Vital Proteins, please visit vitalproteins.com or follow
@vitalproteins
on Instagram, TikTok and Facebook.
About Vital Proteins®
Vital Proteins®, a Nestlé Health Science brand, provides
premium collagen-based products and beauty supplements to help
people get more out of life. As a champion for better and realistic
wellness, Vital Proteins products enable everybody with a body to
look, feel and move their best.**^ Founded in 2013, the brand has
grown to be the leader in collagen by putting transparency and
quality ingredients at the forefront of its business. Today, Vital
Proteins can be found in mass retailers, grocery stores, chain drug
stores and natural food markets in more than 25 countries. For more
information, please visit www.vitalproteins.com.
About Nestlé Health Science
Nestlé Health
Science, a leader in the science of nutrition, is a globally
managed business unit of Nestlé. We are committed to redefining the
management of health, offering an extensive portfolio of
science-based consumer health, medical nutrition, pharmaceutical
therapies, and vitamin and supplement brands. Our extensive
research network provides the foundation for products that empower
healthier lives through nutrition. Headquartered
in Switzerland, we have more than 12,000 employees around the
world, with products available in more than 140 countries. For more
information, please
visit www.nestlehealthscience.com.
**These statements
have not been evaluated by the Food and Drug
Administration. This
product is not intended to diagnose, treat, cure or prevent any
disease.
|
^Results may vary.
Various studies have suggested benefits following daily consumption
of
collagen peptides for several months.
|
^^Does not replace the
need for sunscreen.
|
LustrivaTM is a registered trademark of
Nutrition 21, LLC.
Holimel® is a trademark of ROBERTET.
1
|
Source: Circana
Total US Multi-Outlet 52 Weeks Ending 6/16/2024; SPINS Total US -
Natural Expanded Channel, Stackline-Amazon and Nielsen-Whole Foods
latest 52 weeks ending 6/16/2024
|
2
|
Source: Vital
Proteins Women Study, February 2023
|
3
|
Source: Kantar
U.S. Monitor 2022 (Q4)
|
View original content to download
multimedia:https://www.prnewswire.com/news-releases/vital-proteins-debuts-first-ever-targeted-beauty-offerings-for-hair-and-skin-302200647.html
SOURCE Vital Proteins