Women-Led Breakfast Brand is Bringing Joy to Busy Mornings
with Grab-and-Go Convenience
BROOKLYN, N.Y., Sept. 24,
2024 /PRNewswire/ -- Belgian Boys, a women-led
company known for its European-inspired breakfast items like
bite-sized pancakes and Belgian waffles, is thrilled to launch five
new breakfast options exclusively at Walmart stores nationwide. The
new products, Breakfast All Day boxes and Pancakes & Go
cups, mark the brand's first foray into the grab-and-go
category.
The new line, available in over 1,800 Walmart stores nationwide, is
designed to simplify mornings for busy families. Anouck Gotlib, Belgian Boys' CEO and mother of
two with one on the way, has long been passionate about finding new
ways to support parents by making their morning routine as
stress-free as possible.
"As our stress-free, mess-free breakfast options have grown
more popular, we've heard from our consumers that they need an
even easier on-the-go solution. We are thrilled to introduce our
Breakfast All Day boxes and Pancakes & Go cups, perfect for
breakfast in the car or tossing in a backpack for lunch,"
said Gotlib. "These new options have everything you
need in one convenient package, making them ideal for families on
the move."
This launch comes during an impressive growth period for Belgian
Boys, which has seen its business almost triple year-to-date.
The launch underscores Belgian Boys' ongoing collaboration with
Walmart, a key partner and early supporter of the brand's
refrigerated merchandising. The new offerings will join four
Belgian Boys products: Bite-Sized Pancakes, Crepes, Belgian Waffle,
and Bite-Sized Chocolate Chip Pancakes.
"We are delighted to partner with Walmart on this exciting
launch," said Jessica
Sterling, SVP of Sales. "Our close collaboration with
their visionary team on the Breakfast All Day boxes and Pancakes
& Go cups has been a true labor of love. We couldn't be more
excited to bring these convenient breakfast solutions to Walmart
customers."
You can find the new products exclusively at Walmart
locations nationwide in the refrigerated breakfast section.
Always in colorful packaging and without GMOs, artificial flavors,
or preservatives.
- Pancakes & Go ($4.98):
These 3.25-oz cups come in three delicious flavors: Maple Butter, Belgian Chocolate Chip Butter, and
Sprinkles Butter. Just heat, mix, and eat—perfect for a quick,
hassle-free meal or snack, whether at lunch or after soccer
practice.
- Breakfast All Day ($4.98):
Available in two varieties, each box features four mini Belgian
Waffles paired with Babybel® cheese and dried cranberries or Pure
Maple syrup and dried cranberries. These boxes are ready to enjoy
without prep—no microwave, toaster, or oven needed.
The new offerings are now available in Walmart stores, bringing
joy and convenience to breakfast for families across the
country.
About Belgian Boys
Belgian Boys is a women-led company
sparking moments of joy in people's lives with delicious
European-inspired foods. Quick-and-easy breakfasts allow busy
families to start their day with happiness baked into every
bite—and always in whimsical, colorful packaging and without GMOs,
artificial flavors, or preservatives. For more information, visit
www.belgianboys.com.
Media Contact:
Lia B
949-870-6667
383779@email4pr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/belgian-boys-launches-new-grab-go-refrigerated-breakfast-options-exclusively-at-walmart-stores-nationwide-302257475.html
SOURCE Belgian Boys