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New Ringback Service Keeps Subscriber Ringback Content Fresh and Dynamic LITTLETON, Mass., and WARREN, N.J., Aug. 18 /PRNewswire-FirstCall/ -- LiveWire Mobile (NASDAQ:NMSS), a global provider of mobile managed personalization services and Virgin Mobile USA (NYSE:VM), a leading provider of wireless services with no annual contracts, today announced an industry first: the Ringback Playlist. This groundbreaking feature enables customers to access pre-selected content channels instead of choosing individual tracks for their ringback tone. Ringback Playlist allows Virgin Mobile USA customers to personalize their cell phones by choosing their favorite music genre, and setting their ringback tones to a collection of songs in that category. Each time a call comes into a Virgin Mobile USA customer's handset, a different tune from the Ringback Playlist's selected "station" is heard by the caller. Ringback Playlists will be available by music genre or trend with additional personalization options that can be set based on the caller, the day of the week or time of day. Wes Radez, director of mobile content, Virgin Mobile USA, said, "Adding this innovative feature is a natural extension of our very popular ringback service and gives our customers a way to automatically keep their playlists fresh and share their favorite artists and music with friends and family." Starting August 1, 2008, Virgin Mobile USA customers are able to choose from 10 different channels that feature five ringback selections each, such as pop, hip-hop, alternative, country, and television and movie classics with additional Ringback Playlists being added continuously. Also, a special Virgin Mobile Festival channel is available, pulling from artists who appeared at the recent Virgin Mobile Festival on August 9-10 in Baltimore including "Mercy" by Duffy, "Let the Drummer Kick" by Citizen Cope, "A Milli" by Lil Wayne, "Flashing Lights" by Kanye West and "Real Wild Child" by Iggy Pop. Virgin Mobile USA's Ringback Playlist is supported by LiveWire Mobile's Achieve Marketing Team. This group of dedicated mobile marketing professionals will regularly update track selections within the Ringback Playlist and provide specialized campaign support based on continuously collected metrics. "By adopting this groundbreaking content delivery feature, and backing it with expert support from our Achieve Marketing Service, Virgin Mobile USA is expanding the attraction of its ringback tone business, one of the mobile industry's fastest growing service offerings," said Joel Hughes, President of LiveWire Mobile. "Enabling subscribers to discover stations of pre-selected and highly contextualized ringbacks will drive exploration of additional content and enable Virgin Mobile to deliver a new level of personalization for their subscribers." Ringback Playlist is offered to Virgin Mobile USA customers for $3.49/month, plus a $1.49 monthly ringback subscription fee. For more information about Ringback Playlists, please visit http://www.virginmobileusa.com/. About LiveWire Mobile LiveWire Mobile, a subsidiary of NMS Communications Corporation (NASDAQ:NMSS), is a global provider of managed personalization services for mobile operators. LiveWire Mobile's integrated suite of music and video services includes ringback tones, ringtones and full track downloads, as well as dedicated content and service marketing. LiveWire Mobile makes mobile personalization services easier to use and helps operators drive service usage and adoption. For more information, please visit http://www.livewiremobile.com/. About Virgin Mobile USA, Inc. Virgin Mobile USA [NYSE: VM], through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through monthly Plans Without Annual Contracts, with national coverage powered by the Sprint PCS network. Virgin Mobile USA's full slate of smart, stylish and affordable handsets, including the Wild Card, Slash and Flare, are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations. Virgin Mobile USA is known for its award-winning customer service with its customers report a 90% satisfaction rate. Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program; and contributes a portion of profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless youth. DATASOURCE: LiveWire Mobile CONTACT: Press & Analyst Relations, Peter Koht of LiveWire Mobile, +1-831-440-2404, ; or Media, Corinne Nosal of Virgin Mobile USA, +1-908-607-4235, Web site: http://www.livewiremobile.com/ http://www.virginmobileusa.com/

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