Bite-sized mini wafers, perfect for the
sugar-conscious snacker, come in two classic flavors: vanilla and
chocolate
LENEXA,
Kan., March 21, 2023 /PRNewswire/ --
Voortman®, the No. 1 crème wafer brand and No. 1 zero
sugar cookie brand in the United
States*, has introduced a delicious new zero sugar offering
to its portfolio: Zero Sugar Mini Wafers. The new Mini Wafers come
in two delectable flavors: vanilla and chocolate. Baked with real
vanilla or cocoa,* the poppable, shareable wafers contain no
artificial flavors or colors, no high-fructose corn syrup and are
packaged in resealable stand-up pouches.
These new products join Voortman Cookies' portfolio of zero
sugar mini treats, which includes Zero Sugar Mini Cookies with
flavors of Iced Oatmeal and Vanilla Shortbread, launched in 2022.
The entire portfolio of zero sugar products delivers on the
Voortman brand promise that great taste without sugar is
possible.
"Our goal with the expansion of our zero sugar portfolio is to
provide consumers with great-tasting, fun-sized snacks that make
balancing health and indulgence easy and delicious," said
Adam Lisook, general manager of
Voortman Cookies. "We're excited to offer sugar-conscious consumers
more of what they want: easy, portable snacks that deliver all of
the flavor without all of the sugar."
The new products are available in 6.5-ounce pouches for
on-the-go snacking and are available now at grocery retailers
nationwide.
The launch is coming at a great time for snack-lovers: A recent
survey** commissioned by Voortman with Wakefield Research showcased
that consumers are viewing spring as the perfect time to renew
their eating habits with better-for-you foods – and zero sugar
options are one preferred way to do so.
The research revealed the following:
- 84% of survey respondents are planning health-related refreshes
this spring, such as getting outside more and improving their
fitness routine, with 60% sharing that eating better was their top
priority for their seasonal refresh.
- 84% of consumers also agree that small indulgences in snacks
they enjoy can help keep them on track with healthier overall
eating habits.
- 80% of those surveyed agreed that 2023 will be the year they
cut back on sugar in their diet, with 55% naming reducing sugar as
the biggest change they want to make in their snacking habits.
To learn more about the Voortman Zero Sugar Minis portfolio,
visit Voortman.com/minis.
About Voortman Cookies
The Voortman®
lineup features more than 80 varieties of zero sugar and mainline
cookies and wafers. Based in Burlington,
Ontario, Voortman Cookies Limited has had an uncompromising
focus on quality and delicious ingredients in all its products and
never uses artificial colors, artificial flavors, high-fructose
corn syrup or trans fat in any cookies. For more information about
Voortman Bakery, please visit voortman.com. Follow Voortman on
Facebook @Voortman_Cookies and on Instagram @Voortman_Cookies.
About Hostess Brands, Inc.
Hostess Brands, Inc.
(NASDAQ: TWNK) is a premier snacking company with a portfolio of
iconic brands and a mission to inspire moments of joy by putting
our heart into everything we do. Hostess Brands is proud to make
America's No. 1 cupcake, mini donut and zero sugar cookie brands.
With annual sales of $1.4 billion and
employing approximately 2,800 dedicated team members, Hostess
Brands produces new and classic snacks, including
Hostess® Donettes®,
Twinkies®, CupCakes, Ding Dongs® and
Zingers®, as well as a variety of
Voortman® cookies and wafers. For more information
about Hostess Brands please visit www.hostessbrands.com.
Media Contact
Cindy
Dempski
602-400-6284
cindy.dempski@clynch.com
*Real cocoa processed with alkali.
**Based on independent retail sales data.
***The Voortman Survey was conducted by Wakefield Research
(www.wakefieldresearch.com) among 1,000 nationally representative
US adults ages 18+, between February 10th
and February 14th, 2023, using an email invitation and an
online survey. Data was weighted to ensure an accurate
representation of nationally representative US adults ages 18+.
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SOURCE Voortman