Introducing Optimum Media
June 03 2024 - 9:00AM
Business Wire
a4 Media Further Unifies with the Optimum
Brand to Become Optimum Media
Effective today, a4 Media, the advanced advertising and data
business owned by Altice USA, will rebrand to Optimum Media to
further unify with the company’s Optimum connectivity brand while
continuing to drive excellence and growth for existing and
prospective advertising clients looking to effectively reach their
customers.
“Optimum Media is excited to align our advertising business with
the Optimum connectivity brand, which we believe will help elevate
awareness, accelerate partnership opportunities for businesses
looking for both advertising and connectivity services, and
importantly bring even more value and innovation to our clients,”
said Keith Bowen, President of News, Advertising, and Programming.
“By tapping into the power of Optimum and becoming Optimum Media,
we are unlocking endless potential and opportunities to continue to
drive the incredible results our clients know us for.”
Optimum Media provides innovative, data-driven multiscreen
advertising solutions reaching every DMA in the U.S., including in
the 21-states where Optimum delivers broadband, mobile, video, home
phone, and managed business services solutions to approximately 4.7
million customers. Optimum Media specializes in audience reach by
using data-backed solutions, location, programming, and more to
drive engagement, increase brand visibility, and maximize return on
investment for its clients.
News 12, the preeminent hyperlocal news source across the New
York tri-state area, is represented by Optimum Media in the Optimum
footprint, supporting the news network on everything from their
award-winning originals, endemic sponsorships, and groundbreaking
branded content opportunities.
About Optimum Media
Optimum Media is a multiscreen advertising business that
partners with small and medium businesses, as well as national,
political, media and entertainment, and agency clients across the
United States. We work with advertisers to develop custom
multiscreen advertising solutions powered by proprietary technology
and a massive aggregated database of audience data points and TV
viewership data.
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version on businesswire.com: https://www.businesswire.com/news/home/20240603857838/en/
Hayden Cox hayden.cox@alticeusa.com
Altice USA (NYSE:ATUS)
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