Toyota Launches New Brand Film, Getaway Driver, Featuring Its 2024 Corolla and Corolla Cross Hybrid Nightshade Editions
June 25 2024 - 5:01PM
Business Wire
Humorous, horror-inspired short film stars
noted internet comedian and actor ‘King Bach’
Toyota today announced the release of the short brand film
Getaway Driver, as part of its latest national ad and media
campaign supporting the Corolla Hybrid. The Corolla Hybrid
Nightshade Edition, a style driven vehicle that is fun to drive,
features a sporty exterior, 18-inch bronze finished wheels and
blacked-out accents.
This press release features multimedia. View
the full release here:
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Two of Bach’s friends urge him to get
into the Toyota Corolla Cross Hybrid Nightshade, as they run away
from a guy with a chainsaw in Getaway Driver. (Photo: Business
Wire)
Presented together with SiriusXM®, Getaway Driver was conceived
and produced to appeal specifically to GenZ/Millennial consumers,
and prominently features noted comic-actor “King Bach,” a
celebrated internet personality who commands an audience of over
25MM and 28MM followers on his Instagram and TikTok platforms,
respectively. The humorous short film pays homage to the ever
popular psycho-horror genre, and marks Bach’s first foray into
television commercial advertising.
Getaway Driver is set to premiere on Tuesday, June 25th at 4:00
p.m. CT on the Toyota YouTube channel, and Bach himself will be
on-hand as part of a live chat, simultaneously engaging with
viewers and fans via the platform. “I’m thrilled about this unique
opportunity to chat live and to engage real-time with my fans, as
well as fans of cars and Toyota,” Bach says. “I am humbled to be
able to partner with such a respected and high quality brand, and
can’t wait for everyone to see the final video.”
The film’s 4.5-minute narrative opens with a panicked Bach
making a desperate dash from a rundown, rural farmhouse in the
woods, shrouded by night, with a chainsaw-wielding killer on his
heels in hot pursuit. He has phoned a friend, saying simply, “I
need to get away!,” and the friend promptly arrives to rescue him,
just in time, at the wheel of the Corolla Hybrid Nightshade
AWD.
As the duo pulls away, the friend hilariously begins to describe
the features of the 138 hp, all-wheel drive Corolla Hybrid, swiftly
navigating the winding country roads and hills as a group of
friends try to reunite with him in a Corolla Cross Hybrid
Nightshade. For the Toyota brand, the new film short represents a
fresh approach, and a fun take for heightening the promotion of the
popular nameplate.
“Sometimes, we all need to stretch and push boundaries and just
have a little fun. I think this over‐the‐top, humor‐driven creative
execution of Getaway Driver for the Corolla Hybrid Nightshade does
just that," said Jeff Buchanan, Vice President of Marketing and
Communications. “The Corolla Hybrid is a fun‐to‐drive vehicle with
a great design that offers excellent fuel economy, AWD, and of
course, the quality and reliability that people expect when they
buy a Toyota,” he adds.
SiriusXM® is a standard feature in all Toyota models sold in the
Continental U.S., and Toyota customers receive a three-month
subscription to SiriusXM® with the purchase of their vehicle that
delivers SiriusXM®’s full lineup of exclusive and curated content,
plus access to SiriusXM® outside the vehicles on the SiriusXM
app.
ABOUT TOYOTA
Toyota (NYSE:TM) has been a part of the cultural fabric in the
U.S. for more than 65 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 49,000 people in the U.S. who
have contributed to the design, engineering, and assembly of more
than 34 million cars and trucks at our nine manufacturing plants.
By 2025, Toyota’s 10th plant in North Carolina will begin to
manufacture automotive batteries for electrified vehicles. With
more electrified vehicles on the road than any other automaker,
Toyota currently offers 29 electrified options.
Through its Driving Possibilities initiative, the Toyota USA
Foundation has committed to creating innovative educational
programs within, and in partnership with, historically underserved
and diverse communities near the company’s U.S. operating sites.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
ABOUT SIRIUSXM® HOLDINGS
INC.
SiriusXM® is the leading audio entertainment company in North
America, with a portfolio of audio businesses including its
flagship subscription entertainment service SiriusXM®; the
ad-supported and premium music streaming services of Pandora; an
expansive podcast network and a suite of business and advertising
solutions. Reaching a combined monthly audience of approximately
150 million listeners, SiriusXM® offers a broad range of content
for listeners everywhere they tune in with a diverse mix of live,
on-demand and curated programming across music, talk, news and
sports. For more about SiriusXM®, please go to:
www.siriusxm.com.
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Ronald E. Childs Burrell Communications Group
rchilds@burrell.com
Breanne McCallop Media Relations, TMNA
breanne.mccallop@toyota.com
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