Technicolor's New 3D Certification Program Demonstrated at CES 2011
January 06 2011 - 12:00PM
Business Wire
Consumer Electronics Show 2011 – Technicolor
(Euronext Paris: TCH) (NYSE: TCH) today announced that its 3D
certification program, Certifi3D, has been very well
received by the industry since its launch in December 2010. The
service is being endorsed and applauded by content owners and
network operators alike, including BSkyB. The certification program
is geared towards broadcasters, network service providers and
content owners, with the goal of delivering quality and comfortable
3D experiences to end consumers.
“As the first operator in Europe to launch a 3D channel, Sky is
at the forefront of both capturing and commissioning 3D content for
broadcast on its platform. Sky aims to provide our customers with
the very best quality and value 3D content across movies, sports,
drama and the arts,” said Chris Johns, Chief Engineer, Broadcast
Strategy at BSkyB. “We therefore see a clear need for innovations
like Technicolor’s Certifi3D service that will help the creative
community to deliver consistently high quality and safe 3D content,
which will in turn maximize the comfort and enjoyment of the 3D
experience for our customers.”
Technicolor Certifi3D, which is being demonstrated at the
Consumer Electronics Show (CES) 2011 in Las Vegas, Nevada this
week, was created to ensure that 3D material meets minimum comfort
requirements before it is delivered to consumers. As part of the
service, Technicolor evaluates each shot against a set of objective
criteria for stereographic reproduction, including a 15-point
quality checklist to identify common errors in production that
result in suboptimal 3D content. The company will also offer
training programs to broadcasters and content creators to help them
migrate their production and post-production techniques from
traditional television to the three-dimensional medium.
“We are very excited that BSkyB is endorsing our 3D
certification program,” said Pierre (Pete) Routhier, Technicolor’s
Vice President for 3D product strategy and business development.
“Together with our customers, we will take a proactive approach in
support of the industry to ensure a consistent and quality
end-consumer 3D experience in the home.”
Technicolor is a leader in providing an array of 3D services to
its media and entertainment customers ranging from 3D visual
effects, post production, Blu-ray 3D services, 3D VOD encoding to
mobile 3D.
The new Certifi3D program will be demonstrated at CES 2011,
January 5-9 in Technicolor’s booth Central Hall #8432. For an
appointment to see the demonstration please contact Season Skuro:
+1 323-817-6865 / season.skuro@technicolor.com
About Technicolor
Technicolor is home to industry-leading creative and technology
professionals committed to the creation, management and delivery of
entertainment content to consumers around the world. Propelled by a
culture of innovation and underpinned by a dedicated research
organization, the company’s thriving licensing business possesses
an extensive intellectual property portfolio focused on imaging and
sound technologies. Serving motion picture, television, and other
media clients, the company is a leading provider of high-end visual
effects, animation, and postproduction services. In support of
network service providers and broadcasters globally, Technicolor
ranks among the worlds’ leading suppliers of digital content
delivery services and home access devices, including set-top boxes
and gateways. The company also remains a large physical media
service provider, being one of the world’s largest film processors
and independent manufacturers and distributors of DVDs and Blu-ray™
Discs. Euronext Paris: TCH - NYSE:TCH - www.technicolor.com
Technicolor is a company listed on NYSE Euronext Paris and NYSE
stock exchanges, and this press release contains certain statements
that constitute "forward-looking statements" within the meaning of
the "safe harbor" of the U.S. Private Securities Litigation Reform
Act of 1995. Such forward-looking statements are based on
management's current expectations and beliefs and are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the future results expressed, forecasted
or implied by such forward-looking statements. For a more complete
list and description of such risks and uncertainties, refer to
Technicolor’s filings with the U.S. Securities and Exchange
Commission and its filings with the French Autorité des marchés
financiers.
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