General Mills Partners with Chicago Transit Authority to Launch Chocolate Chex(TM) Cereal MINNEAPOLIS, July 9 /PRNewswire/ -- In honor of "Chocolate Day" on Saturday, July 7, thousands of Chicagoans received a free ride on select Chicago Transit Authority (CTA) buses courtesy of Chocolate Chex(TM), a brand- new delicious and wholesome cereal from General Mills. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/chocolateday/28854/ To celebrate the launch of Chocolate Chex cereal, General Mills partnered with the CTA to offer free bus fares to riders on four "Chocolate Chex-press" buses wrapped with a special Chocolate Chex exterior design on July 7. Chicagoans were also among the first to try the new product, as samples of Chocolate Chex cereal was handed out free at some bus stops along the routes. "For chocolate lovers, your breakfast has finally arrived," said Rohan Thakur, brand manager for General Mills and Chocolate Chex. "And what better way to celebrate 'Chocolate Day' than to partner with the CTA to offer Chicagoans a free ride on the 'Chocolate Chex-press' buses." Irresistible Chocolate Meets Wholesome Goodness With a touch of cocoa, Chocolate Chex cereal offers chocolate lovers an irresistible taste -- while also providing a wholesome breakfast. Chocolate Chex cereal contains eight grams of sugar and is also a good source of whole grain. In addition, Chocolate Chex cereal is naturally cholesterol-free and provides 12 vitamins and minerals, including Calcium, Iron and Vitamin D. As a delicious, yet wholesome, breakfast cereal the entire family will find something to love about Chocolate Chex. Parents will appreciate the nutritional benefits, and parents and kids alike will love the chocolate taste. "Chocolate Chex cereal lets people start the day right by matching their love of chocolate with a nutritious breakfast," said Thakur. "It is truly a cereal that will appeal to everyone in the family. And, it is also offered at a great value to fit within the family budget." As the newest addition to the Chex brand of cereals, Chocolate Chex joins a wholesome breakfast tradition that has been around since 1935, when Chex cereal was first introduced. Like its predecessors, Chocolate Chex features oven toasted rice and corn cereal for a delicious cereal that stays crunchy in milk. About General Mills General Mills is a leading global manufacturer and marketer of consumer foods products, with annual worldwide net sales of $12.5 billion. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Old El Paso, Bugles and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo yogurts; Betty Crocker desserts and dinner mixes; Betty Crocker and Nature Valley snacks; Totino's frozen pizza and snacks; and Progresso ready- to-serve soups. General Mills is also a leader in the bakeries and foodservice business. http://www.prnewswire.com/mnr/chocolateday/28854DATASOURCE: General Mills CONTACT: Rebecca Herbst of OLSON for General Mills, +1-612-215-9828, ; or Shelly Dvorak of General Mills +1-763-764-6451, Web site: http://www.generalmills.com/

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