Chex Mix(R) Online Promotion Features New Video of End Zone Celebration Greats MINNEAPOLIS, Sept. 16 /PRNewswire-FirstCall/ -- Chex Mix(R) snack mix has brought back together former professional football players LeRoy Butler, Desmond Howard, Billy "White Shoes" Johnson, Barry Sanders, "He Hate Me" (Rod Smart) and Ickey Woods to perform their own and each other's end zone celebrations. Each week, through November 24, consumers can go to http://www.celebrationlegends.com/ to watch video of the players' signature moves and cast their votes to determine which player is the ultimate end zone celebrator. To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/chex/34085/ These six players will go head to head for 10 weeks performing end zone celebrations, followed by a two-week playoff, Nov. 11 to 24. For example, one week players will dance Johnson's Funky Chicken, another week they will attempt Butler's famous leap and yet another they will imitate the "Ickey Shuffle." Football fans opposed to end zone celebrations will want to see if Sanders strays from his trademark move of simply tossing the ball to the official. At the conclusion of the end zone celebration playoffs, Chex Mix will donate $10,000 to the winning player's favorite charity. "Chex Mix is the ultimate football snack, and what better way to celebrate the football season than with everyone's favorite touchdown celebrations," says Steve Finnie, Chex Mix Marketing Manager. "This online promotion provides a great way for fans to celebrate the classic combination of football and snacking." The http://www.celebrationlegends.com/ site also features a smack talk section. Consumers can send pre-recorded messages from the players to their fantasy football opponent's phone or email a link to a smack talk video message. Another feature of the site is interviews with each player. Consumers also can enter the weekly online sweepstakes drawing to win a large screen HDTV and a season supply of Chex Mix(R) to enjoy while watching football. About Chex Mix(R) snack mix Chex Mix, with its unique flavor, lots of crunch and great mix of pieces, is available in 12 varieties -- from spicy to sweet-and-salty to chocolate -- to satisfy any craving. Choices include Traditional, Cheddar, Bold Party Blend, Hot and Spicy, Caramel Crunch and Dark Chocolate, among others. All varieties are made with the goodness of Chex(R) cereal and have less fat than regular potato chips per serving. In fact, Traditional Chex Mix has 60 percent less fat than regular potato chips per serving.. Celebrate your football season with Chex Mix. For more information, visit http://www.chexmix.com/. Chex Mix is a registered trademark of Gardetto's Bakery, Inc. Chex is a registered trademark of General Mills, Inc. http://www.prnewswire.com/mnr/chex/34085DATASOURCE: General Mills CONTACT: Kristen Goldberg, +1-763-293-1562, , or Paula Mielke, +1-651-647-0311, , both of General Mills Web site: http://www.generalmills.com/ http://www.celebrationlegends.com/ http://www.chexmix.com/

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