Ortho(R) Unveils Milestone in Weed Control with Ortho(R) Season-Long Grass & Weed Killer
April 12 2004 - 6:09PM
PR Newswire (US)
Ortho(R) Unveils Milestone in Weed Control with Ortho(R)
Season-Long Grass & Weed Killer All weeds. All gone. All
season. (TM) MARYSVILLE, Ohio, April 12 /PRNewswire-FirstCall/ --
One of the biggest hassles in yard work just got easier. Ortho, a
member of the Scotts family of brands, has introduced its
revolutionary Season-Long Grass & Weed Killer that eliminates
weeds and keeps them from coming back all season. Homeowners no
longer have to constantly fight weeds. One application and weeds
are gone all season. "This is a major innovation in weed control,"
said Eugene Sung, vice president of Controls Marketing for Scotts.
"The Season-Long name is very descriptive of its effect. Just one
application is all that consumers need for season-long control of
unwanted weeds. Ortho Season-Long will save consumers time by
eliminating the need to pull weeds, as well as eliminating the need
to re-spray new weeds when they start growing." Season-Long is
unlike typical weed control products because it provides two
benefits at once: It kills existing weeds and also forms a
protective barrier that prevents new weeds from growing. The
product is ideal for areas like patios, driveways, sidewalks and
mulched areas where weeds commonly grow. Ortho Season-Long Grass
& Weed Killer, found at major retailers as well as independent
home and garden centers, features a high-impact metallic silver
package and is available in three sizes: 32 ounce, 1 gallon and
1.33 gallon Pull 'n Spray(TM). The Pull 'n Spray applicator
technology makes it easy to use -- one pull delivers up to 20
seconds of continuous spray. The ready-to- use formula means the
right amount of product is applied without mixing, measuring or
extra applicators. Ortho Season-LongGrass & Weed Killer is
supported by a strong national television advertising campaign that
demonstrates the benefits of the product. "Our historical success
has been largely attributed to our innovation and providing
homeowners with effective productsthat are easy to use," said
Robert Bernstock, president, North America of Scotts. "We remain
committed to developing more innovative products like Ortho
Season-Long Grass & Weed Killer that will help consumers
succeed in creating a beautiful lawn and garden." Dedicated to a
Beautiful World The Scotts Company is the world's largest marketer
of branded consumer products for lawn and garden care, with a full
range of products for professional horticulture as well. The
Company owns the industry's mostrecognized brands. In the U.S., the
Company's Scotts(R), Miracle-Gro(R) and Ortho(R) brands are market
leading in their categories, as is the consumer Roundup(R) brand
which is marketed in North America and most of Europe exclusively
by Scotts and owned by Monsanto. In Europe, Scotts' brands include
Weedol(R), Pathclear(R), Evergreen(R), Levington(R),
Miracle-Gro(R), KB(R), Fertiligene(R) and Substral(R). DATASOURCE:
The Scotts Company CONTACT: Jim King, Director, Investor Relations
and Corporate Communications of The Scotts Company, +1-937-578-5622
Web site: http://www.scotts.com/
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