JuanFutbol supplements Playmaker’s growing
portfolio of premier soccer-focused digital assets; bolsters
branded content and sponsored campaign capabilities; strengthens
social media and short-form video prowess; increases exposure to
the Mexican and US Hispanic sports markets
Playmaker Capital Inc. (TSXV: PMKR) (“Playmaker”), the digital
sports media company that delivers authentic content experiences
through its portfolio of sports media and technology brands,
announced today that it has acquired 100% of the digital assets of
underdog dba JuanFutbol (“JuanFutbol”), operator of an assortment
of widely popular social media and digital channels as well as
leading sports-focused web properties from Soccerly SAPI de C.V.,
to accelerate Playmaker’s growth in key Mexican and US Hispanic
markets.
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the full release here:
https://www.businesswire.com/news/home/20220803005250/en/
Playmaker Capital Inc. Acquires
JuanFutbol (Graphic: Business Wire)
JuanFutbol delivers authentic digital soccer content to more
than 6 million social media followers across Facebook, Instagram,
Twitter, TikTok, and YouTube. Collectively, JuanFutbol’s social
media content generates a monthly reach in excess of 50 million.
The acquisition of JuanFutbol also includes baseball-focused asset,
JuanBeisbol, and women’s-focused sports property, FridaPop.
JuanBeisbol introduces the first baseball-oriented brand to the
Playmaker ecosystem, a top 3 sport in Mexico with strong year-long
levels of interest and engagement. FridaPop will complement
Playmaker’s other female branded asset, Redgol Fem in Chile, and
directly contribute to a concerted effort to increase coverage of
women’s soccer and elevate women in sport globally.
Playmaker brand, Futbol Sites, will integrate JuanFutbol’s team
of experts in branded content to enhance the execution of sponsored
campaigns in the region and more broadly across Latin America and
the US. JuanFutbol’s strong track record of partnering with
top-tier brands adds market leading relationships and reputation to
Playmaker’s direct selling capabilities. The Mexico City based team
that includes social media experts, media planners, creatives,
video editors, copywriters, designers, and data scientists will be
critical in supporting high-value brand partnerships ahead of FIFA
World Cup Qatar 2022 and beyond.
“Since the first day of 2022, we knew this year would be a
critical one for JuanFutbol as each World Cup year presents great
opportunities,” said Miguel Ramirez Lombana, JuanFutbol CEO &
Co-Founder. “We feel very fortunate to partner with Playmaker,
which we believe is the ideal group to take JuanFutbol, JuanBeisbol
and FridaPop to the next level. Playmaker's commitment to building
the most relevant ecosystem in digital sports media is
unprecedented and we are proud to add our brands and experience to
their successful ride."
Mr. Lombana and his Co-Founders are among the most respected
digital media entrepreneurs in the region as they bring over 20
years of experience building successful digital sports media
properties. In 2000, they launched mediotiempo.com, a pioneer site
in the early internet days and a leading sports property in Mexico
when it was acquired by Time Warner in 2010.
Playmaker has identified Mexico and the US Hispanic population
as important markets for its growth strategy as they cumulatively
represent approximately 190 million people, including 37 million
people of Mexican descent that currently live in the U.S.1 As
Playmaker looks to make further inroads with these fan groups,
JuanFutbol’s coverage and exposure to Mexico’s top soccer league,
Liga MX, will be instrumental. Liga MX is the most popular soccer
league in both Mexico and the US Hispanic markets and it has
recently fielded investment interest from global private equity
firms for future growth opportunities. In the past year, Liga MX
also announced a joint venture with MLS to sell international media
rights for a revamped inter-league competition, Leagues Cup,
presenting secular tailwinds for Liga MX going forward.2
Additionally, Mexico’s fully regulated sports betting market
provides an opportunity for Playmaker to accelerate its direct and
affiliate advertising revenue with sports betting operators.
“JuanFutbol is one of the most respected and recognized brands
within the sports media industry in Mexico. It is a fantastic
complement to our existing portfolio in Mexico and puts us in a
unique position in this market,” said Federico Grinberg, Playmaker
EVP and Futbol Sites CEO. “Less than 4 months before the start of
the FIFA World Cup Qatar 2022, it allows us to have a unique
offering in terms of quality and reach for advertisers. Cracks,
Bolavip and JuanFutbol together form an unstoppable attack
front.”
TRANSACTION DETAILS
Pursuant to the terms of a purchase agreement dated July 26,
2022, Playmaker acquired 100% of the digital assets of JuanFutbol
for aggregate consideration of up to US$2.8 million. The purchase
price consideration consisted of (i) a closing cash payment of
US$400,000, (ii) the issuance of 421,754 Playmaker common shares
(the “Playmaker Shares”) on closing, priced at CAD$0.75 per
Playmaker Share, and (iii) a target earn-out of US$1.4 million
payable to the sellers upon JuanFutbol achieving certain revenue
and performance targets, with a maximum earn-out of US$2.1 million
if revenue and performance targets are exceeded, in the period of
July 1, 2022 to December 31, 2023.
TSX VENTURE EXCHANGE DISCLAIMER
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
FORWARD LOOKING STATEMENTS
This press release may contain forward-looking information
within the meaning of applicable securities legislation, which
reflects Playmaker’s current expectations regarding future events.
The words “will”, “expects”, “anticipates”, “believes”, “plans”,
“intends” and similar expressions are often intended to identify
forward-looking information, although not all forward-looking
information contains these identifying words. Specific
forward-looking information contained in this press release
includes, but is not limited to, statements relating to (i) the
benefits expected to result from the acquisition of JuanFutbol by
Playmaker, (ii) the future performance of JuanFutbol, including the
achievement of certain targets and its continued expansion and
growth and (iii) other statements that are not historical facts.
Forward-looking information is based on a number of assumptions and
is subject to a number of risks and uncertainties, many of which
are beyond Playmaker’s control, which could cause actual results
and events to differ materially from those that are disclosed in or
implied by such forward-looking information. Such risks and
uncertainties include, but are not limited to: changes in general
economic, business and political conditions. Playmaker undertakes
no obligation to update such forward-looking information, whether
as a result of new information, future events or otherwise, except
as expressly required by applicable law.
ABOUT PLAYMAKER CAPITAL INC.
Playmaker (TSX-V: PMKR; OTC: PMKRF) is a digital sports media
company that acquires and integrates premier fan-centric media
brands, curated to deliver highly engaged audiences of sports fans
to tier one advertisers, online sports betting operators, and
sports federations and leagues. Leveraging its in-house technology
stack, Bench, and with a 360 degree view of sports fans, Playmaker
delivers authentic digital content experiences for sports fans and
best-in-class results for its partners across the Americas.
For more information, visit: http://www.playmaker.fans or
contact Playmaker Chief Executive Officer Jordan Gnat via email
jgnat@playmaker.fans. |T: (416) 815-4993.
To sign up for Playmaker’s Investor Alerts, visit:
playmaker.fans/investors
_______________________________________ 1 Statista, U.S.
Hispanic Population Groups 2019 2 Sportico & Yahoo Sports, 16
May 2022
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MEDIA Elias Blahacek – E: elias@playmaker.fans | T: (+1)
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