International Dispensing Corporation (IDC) (IDND.PK) announced
today the worldwide debut of its newest package: A one-gallon
stand-up pouch featuring The Answer®, IDC’s patented, proprietary
dispensing technology. This novel Multiserve SafePak™ will contain
48 liquid servings of nutritional protein shots from Sunkist.
Sunkist stand-up pouch (Photo:
Protica)
Because the pouch is flexible, and because The Answer® tap
maintains the freshness of the protein shots without need for
refrigeration, the new package brings unprecedented versatility and
benefits. The innovative large-format pouches, produced by Fres-Co,
are easy to carry, collapse with use, and can be stored anywhere
even after dispensing has commenced, giving them the mobility and
convenience of single-serve packages. Moreover, they bring all the
advantages of bulk packages, costing the consumer significantly
less per serving and having a vastly reduced environmental
footprint compared to single-serve packages.
The Sunkist® protein shots are produced under a license with
BioBev LLC and manufactured by Protica® Inc., makers of the first
protein shot, Profect® and dozens of the world’s smallest protein
and energy drinks. The shots will initially be available in fruit
punch, but will be followed up by a variety of flavors. Protica’s
privately labeled and house brands have a wide distribution through
tens of thousands of retail locations throughout the healthcare,
sports nutrition, and mass retail channels.
The new Sunkist product and package will be sold beginning
October 2010 through the SkyMall Catalog, which is exposed to over
640 million domestic airline travelers annually. Large retail
outlets are being targeted for early 2011.
“Through our partnership with Sunkist, BioBev, IDC, and Fres-co,
we are now able to make protein supplements available in bulk,”
says Jim Duffy, founder and president of Protica. “Bulk packaging
offers consumers a new level of flexibility in their buying
decision. The unique one-gallon pouch saves consumers approximately
30% per serving, while in-depth life-cycle analyses indicate that
large-format packaging with The Answer® dramatically reduces the
amount of energy, greenhouse gas emissions, and landfill waste
compared to single-serve packaging. It is an economical and
environmentally responsible option for consumers to get the protein
supplements they need for their active lifestyles.”
“The Answer® makes this package possible by keeping the contents
safe with or without refrigeration,” says Greg Abbott, founder and
chairman of IDC. “The Sunkist® pouch is a really ‘cool’,
interactive package that consumers should enjoy. It is a bulk
package, but it is also mobile. Each time you consume the product,
you can roll up the pouch a bit more so that it becomes smaller
with use. You can safely store it anywhere – in your car, office,
backpack, fridge – without concern. At the end, you can squeeze out
every last drop, eliminating waste, and when you finally dispose of
the pouch you know you are burdening the environment with
considerably less packaging material for the same amount of
liquid.”
Abbott continues: “It is a product and package for the 21st
Century - great for the body, the pocketbook, and the conscience -
from Sunkist, one of the greatest and most trusted brands in
America. We are delighted to be involved with Sunkist, BioBev,
Protica, and Fres-co in this exciting new product launch.”
The Answer® has been scientifically validated by three FDA
processing authorities and was written up in the peer-reviewed
Journal of Food Protection (March, 2008).
An independent life-cycle analysis conducted by Allied
Development, encompassing all areas of the supply chain, from
resins to filling to shipping, documents that the MultiServe
SafePak™ with The Answer® utilizes significantly less energy and
greenhouse gases, and consumes far less landfill, than aseptic
cartons, plastic bottles, and milk jugs.
For more information, please visit www.idcdispensing.com.
About Sunkist
Founded in 1893, Sunkist is America’s oldest and largest citrus
marketing cooperative, owned by thousands of citrus growers in
California and Arizona. Over the years, Sunkist has built an
international citrus marketing organization and a brand that is one
of the best known and most respected in the world. Today Sunkist is
a leading licensor with hundreds of products around the globe
bearing the famous Sunkist trademark.
About Protica
Founded in 2001, Protica, Inc. is a research-based nutraceutical
firm headquartered in Whitehall, Pennsylvania. In its privately
owned 250,000 square foot facility, Protica manufactures capsulized
foods, such as Profect®, IsoMetric®, Fruitasia®, and Proasis®, in
ready-to-drink form. To learn more about Protica please visit
http://www.protica.com.
About International Dispensing Corporation
Founded in 1995, International Dispensing Corporation (IDC) is a
research and development company that develops, manufactures, and
licenses cutting-edge dispensing solutions for the packaging and
foodservice industries. For more information about IDC and its
products, please visit www.idcdispensing.com.
About BioBev
Founded by a team of highly experienced food and beverage
marketing experts, BioBev, LLC is a company dedicated to creating
new product concepts that deliver unique consumer benefits and
experiences. BioBev is the creator and exclusive distributor for
Sunkist Energy and Sunkist Protein, under a trademark license
agreement from Sunkist Growers, Inc. To learn more about BioBev,
please visit www.BioBev.com.
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