TIDM35SV 
 
RNS Number : 5073R 
Pioneer Corporation 
30 April 2009 
 

 
 
 
 
 
 
For Immediate Release 
April 30, 2009 
Pioneer Announces Issuance of New Shares Through 
 Third-Party Allotment and 
Shelf Registration for Issuance of New Shares 
TOKYO - Pioneer Corporation (hereinafter "Pioneer") announced that it resolved, 
at a meeting of its board of directors held on April 28, 2009, to issue its new 
shares through a third-party allotment and to file a shelf registration 
statement for such issuance of new shares as described below. It is expected 
that such issuance of new shares will be completed before the end of June this 
year. The issue date or the closing date is to be determined at a meeting of the 
board of directors to be held later and will be announced once they are 
determined. It is also possible that the terms and conditions of issuance may be 
modified as a result of discussions with the party to which new shares are to be 
allotted. 
 
 
1.Purpose and Reason of Issuance of New Shares Through Third-Party Allotment and 
Shelf Registration 
As described in more detail in a separate press release entitled "Pioneer 
Announces Medium-Term Management Plan" announced by Pioneer , Pioneer will 
position the Car Electronics business, with its outstanding 
technological expertise, product lineup and brand power, as a core business. As 
a means to grow the Car Electronics business, in the OEM business, Pioneer is 
seeking to bolster ties with major clients, as well as fulfill its duties as a 
supplier and meet the expectations of automakers. In addition, Pioneer is 
working hard to improve its financial position. Given that it is still 
projecting considerable business restructuring expenses in fiscal 2010, the year 
ending March 31, 2010, Pioneer believes it must generate cash and boost equity 
capital. As a part of such efforts, Pioneer determined to issue its new shares 
to Honda Motor Co., Ltd. (hereinafter "Honda"), one of its major clients in the 
OEM business, through a third-party allotment. For such issuance of the new 
shares through a third-party allotment, Pioneer filed on April 28 a shelf 
registration statement for issuance of new shares with the Director-General of 
the Kanto Local Finance Bureau. 
 
 
2.Planned Issue Period under Shelf Registration 
The period from the effective date of the shelf registration to the date on 
which a period of one year shall have elapsed. 
(expected to be from May 9, 2009 to May 8, 2010) 
 
 
3.Amount and Use of Funds to be Raised 
(1)Amount of funds to be raised 
Aggregate issue price: 
2,499,000,000 yen 
Estimated costs of issuance: 
17,750,000 yen 
Estimated net proceeds: 
2,481,250,000 yen 
(2)Use of funds 
The funds to be raised through the issuance of new shares will be applied to 
working capital. In particular, the funds will be applied to a part of research 
and development expenses for the Car Electronics business, which will be 
positioned as a core business of Pioneer. 
(3)Scheduled timing of expenditure of funds 
The second quarter (from July to September) of fiscal 2010, the year ending 
March 31, 2010, until which time the funds will be held in the current account 
of Pioneer. 
(4)Rationale for the use of funds 
Pioneer believes that application of the funds to a part of research and 
development expenses of the Car Electronics business, which will be its core 
business, will contribute to further enhancing proposal capabilities and quality 
of products, centering on car navigation systems, and improving the expectations 
and trust of clients, thereby enhance the corporate value of Pioneer. 
 
 
4.Business Results for and Equity Finance Executed in the Past Three Years 
(1)Consolidated business results for the past three years 
+------------------------------+-+---------------------------+-+---------------------------+-+---------------------------+ 
|                                                                      (In millions of yen except per share information) | 
+------------------------------------------------------------------------------------------------------------------------+ 
|                              | |                                  Year ended March 31                                  | 
+------------------------------+-+---------------------------------------------------------------------------------------+ 
|                              | |           2006            | |           2007            | |           2008            | 
+------------------------------+-+---------------------------+-+---------------------------+-+---------------------------+ 
|       Operating revenue      | |                JPY754,964 | |                JPY797,102 | |                JPY774,477 | 
+------------------------------+-+---------------------------+-+---------------------------+-+---------------------------+ 
|       Operating income       | |                  (16,409) | |                    12,487 | |                    10,907 | 
|       (loss)                 | |                           | |                           | |                           | 
+------------------------------+-+---------------------------+-+---------------------------+-+---------------------------+ 
|       Income (loss) from     | |                  (71,165) | |                   (7,717) | |                     3,434 | 
|       continuing operations  | |                           | |                           | |                           | 
|       before income taxes    | |                           | |                           | |                           | 
+------------------------------+-+---------------------------+-+---------------------------+-+---------------------------+ 
|       Net income (loss)      | |               JPY(84,986) | |                JPY(6,761) | |               JPY(17,992) | 
+------------------------------+-+---------------------------+-+---------------------------+-+---------------------------+ 
|       Net income (loss) per  | |               JPY(487.23) | |                JPY(38.76) | |                JPY(98.23) | 
|       share (yen)            | |                           | |                           | |                           | 
+------------------------------+-+---------------------------+-+---------------------------+-+---------------------------+ 
|       Dividend per share     | |                  JPY10.00 | |                  JPY10.00 | |                   JPY7.50 | 
|       (yen)                  | |                           | |                           | |                           | 
+------------------------------+-+---------------------------+-+---------------------------+-+---------------------------+ 
|       Shareholders' equity   | |               JPY1,566.60 | |               JPY1,537.22 | |               JPY1,206.71 | 
|       per                    | |                           | |                           | |                           | 
|       share (yen)            | |                           | |                           | |                           | 
+------------------------------+-+---------------------------+-+---------------------------+-+---------------------------+ 
Notes:1.Pioneer's consolidated financial statements have been prepared in 
conformity with accounting principles generally accepted in the United States of 
America. 
2.Operating income (loss) is presented as operating revenue less cost of sales 
and selling, general and administrative expenses in accordance with accounting 
practices generally accepted in Japan. 
(2)Number of issued shares and dilutive shares 
+------------------------------+-+--------------+-+--------------+ 
|                              | |        (As of March 31, 2009) | 
+------------------------------+-+-------------------------------+ 
|            Type              | |  Number of   | |  Ratio to    | 
|                              | |    shares    | |    issued    | 
|                              | |              | |    shares    | 
+------------------------------+-+--------------+-+--------------+ 
| Number of issued shares      | |  210,063,836 | |         100% | 
+------------------------------+-+--------------+-+--------------+ 
| Number of dilutive shares    | |   15,921,288 | |        7.57% | 
+------------------------------+-+--------------+-+--------------+ 
Note:"Dilutive shares" relates to stock acquisition rights and bonds with stock 
acquisition rights, the exercise price of which has no maximum or minimum. 
(3)Recent stock prices 
(i)For the past three years 
+----------+-+-------------------+-+-------------------+-+-------------------+ 
|          | |                                                      (In yen) | 
+----------+-+---------------------------------------------------------------+ 
|          | |                      Year ended March 31                      | 
+----------+-+---------------------------------------------------------------+ 
|          | |       2007        | |       2008        | |       2009        | 
+----------+-+-------------------+-+-------------------+-+-------------------+ 
| Opening  | |          JPY1,940 | |          JPY1,555 | |            JPY980 | 
+----------+-+-------------------+-+-------------------+-+-------------------+ 
| High     | |             2,295 | |             1,837 | |             1,102 | 
+----------+-+-------------------+-+-------------------+-+-------------------+ 
| Low      | |             1,480 | |               722 | |                82 | 
+----------+-+-------------------+-+-------------------+-+-------------------+ 
| Closing  | |          JPY1,540 | |            JPY990 | |            JPY129 | 
+----------+-+-------------------+-+-------------------+-+-------------------+ 
(ii)For the past six months 
+----------+-+---------+-+----------+-+----------+-+---------+-+----------+-+---------+ 
|          | |         | |          | |          | |         | |          | |     (In | 
|          | |         | |          | |          | |         | |          | |    yen) | 
+----------+-+---------+-+----------+-+----------+-+---------+-+----------+-+---------+ 
|          | |  2008   | |November  | |December  | |  2009   | |February  | |  March  | 
|          | |October  | |          | |          | |January  | |          | |         | 
+----------+-+---------+-+----------+-+----------+-+---------+-+----------+-+---------+ 
| Opening  | |  JPY700 | |   JPY306 | |   JPY211 | |  JPY175 | |   JPY165 | |  JPY102 | 
+----------+-+---------+-+----------+-+----------+-+---------+-+----------+-+---------+ 
| High     | |     710 | |      369 | |      213 | |     224 | |      182 | |     156 | 
+----------+-+---------+-+----------+-+----------+-+---------+-+----------+-+---------+ 
| Low      | |     245 | |      200 | |      140 | |     154 | |       94 | |      82 | 
+----------+-+---------+-+----------+-+----------+-+---------+-+----------+-+---------+ 
| Closing  | |  JPY284 | |   JPY213 | |   JPY163 | |  JPY168 | |   JPY103 | |  JPY129 | 
+----------+-+---------+-+----------+-+----------+-+---------+-+----------+-+---------+ 
(iii)Stock price on the day immediately preceding the date of the resolution 
authorizing the issuance 
+----------+-+----------------------------+ 
|          | |                   (In yen) | 
+----------+-+----------------------------+ 
|          | |      April 27, 2009        | 
+----------+-+----------------------------+ 
| Opening  | |                     JPY375 | 
+----------+-+----------------------------+ 
| High     | |                        378 | 
+----------+-+----------------------------+ 
| Low      | |                        354 | 
+----------+-+----------------------------+ 
| Closing  | |                     JPY364 | 
+----------+-+----------------------------+ 
(4)Equity finance under this transaction 
[Issuance of new shares through a third-party allotment] 
+----------------------------+-+---------------------------------------------+ 
|       Issue date           | | To be determined                            | 
+----------------------------+-+---------------------------------------------+ 
|       Amount of funds to   | | 2,481,250,000 yen (issue price: 170 yen)    | 
|       be raised            | | (estimated net proceeds)                    | 
+----------------------------+-+---------------------------------------------+ 
|       Number of issued     | | 210,063,836 shares                          | 
|       shares at the time   | |                                             | 
|       of offering          | |                                             | 
+----------------------------+-+---------------------------------------------+ 
|       Number of shares to  | | 14,700,000 shares                           | 
|       be issued through    | |                                             | 
|       such equity finance  | |                                             | 
+----------------------------+-+---------------------------------------------+ 
|       Aggregate number of  | | 224,763,836 shares                          | 
|       issued shares after  | |                                             | 
|       offering             | |                                             | 
+----------------------------+-+---------------------------------------------+ 
|       Party to which       | | Honda Motor Co., Ltd.                       | 
|       shares will be       | |                                             | 
|       allotted             | |                                             | 
+----------------------------+-+---------------------------------------------+ 
(5)Equity finance executed in the past three years 
[Issuance of new shares through a third-party allotment] 
+----------------------------+-+---------------------------------------------+ 
|       Issue date           | | December 20, 2007                           | 
+----------------------------+-+---------------------------------------------+ 
|       Amount of funds      | | 41,400,000,000 yen (issue price: 1,385 yen) | 
|       raised               | | (estimated net proceeds)                    | 
+----------------------------+-+---------------------------------------------+ 
|       Number of issued     | | 180,063,836 shares                          | 
|       shares at the time   | |                                             | 
|       of offering          | |                                             | 
+----------------------------+-+---------------------------------------------+ 
|       Number of shares to  | | 30,000,000 shares                           | 
|       be issued through    | |                                             | 
|       such equity finance  | |                                             | 
+----------------------------+-+---------------------------------------------+ 
|       Party to which       | | Sharp Corporation                           | 
|       shares were allotted | |                                             | 
+----------------------------+-+---------------------------------------------+ 
|       Use of the funds     | | Working capital (increased demand for funds | 
|       planned at the time  | | with respect to the alliance and joint      | 
|       of offering          | | developments with Sharp Corporation)        | 
+----------------------------+-+---------------------------------------------+ 
|       Scheduled timing of  | | At any time from December 2007              | 
|       expenditure          | |                                             | 
+----------------------------+-+---------------------------------------------+ 
|       Current status of    | | Application of the funds has been completed | 
|       application          | |                                             | 
+----------------------------+-+---------------------------------------------+ 
 
 
5.Major Shareholders and Their Shareholding Ratio 
+-----------------------------+--------+-+-----------------------------+--------+ 
|        Before the issuance           | |          After the issuance          | 
|      (as of September 30, 2008)      | |                                      | 
+--------------------------------------+-+--------------------------------------+ 
|       Sharp Corporation     | 14.28% | |       Sharp Corporation     | 13.35% | 
+-----------------------------+--------+-+-----------------------------+--------+ 
|       The Master Trust Bank |  6.97% | |       Honda Motor Co., Ltd. |  6.54% | 
|       of Japan, Ltd. (Trust |        | |                             |        | 
|       Account)              |        | |                             |        | 
+-----------------------------+--------+-+-----------------------------+--------+ 
|       Japan Trustee         |  5.56% | |       The Master Trust Bank |  6.52% | 
|       Services Bank,        |        | |       of Japan, Ltd. (Trust |        | 
|       Ltd. (Trust Account)  |        | |       Account)              |        | 
+-----------------------------+--------+-+-----------------------------+--------+ 
|       The Bank of           |  3.08% | |       Japan Trustee         |  5.20% | 
|       Tokyo-Mitsubishi UFJ, |        | |       Services Bank,        |        | 
|       Ltd.                  |        | |       Ltd. (Trust Account)  |        | 
+-----------------------------+--------+-+-----------------------------+--------+ 
|       Japan Trustee         |  2.21% | |       The Bank of           |  2.89% | 
|       Services Bank,        |        | |       Tokyo-Mitsubishi UFJ, |        | 
|       Ltd. (Trust Account   |        | |       Ltd.                  |        | 
|       4G)                   |        | |                             |        | 
+-----------------------------+--------+-+-----------------------------+--------+ 
|       Morgan Whitefriars    |  1.95% | |       Japan Trustee         |  2.07% | 
|       Equity Derivatives    |        | |       Services Bank,        |        | 
|                             |        | |       Ltd. (Trust Account   |        | 
|                             |        | |       4G)                   |        | 
+-----------------------------+--------+-+-----------------------------+--------+ 
|       Mizuho Bank, Ltd.     |  1.90% | |       Morgan Whitefriars    |  1.82% | 
|                             |        | |       Equity Derivatives    |        | 
+-----------------------------+--------+-+-----------------------------+--------+ 
|       Trust & Custody       |  1.88% | |       Mizuho Bank, Ltd.     |  1.78% | 
|       Services Bank, Ltd.   |        | |                             |        | 
|       as trustee for Mizuho |        | |                             |        | 
|       Bank, Ltd. Retirement |        | |                             |        | 
|       Trust Account         |        | |                             |        | 
|       re-entrusted by       |        | |                             |        | 
|       Mizuho Trust &        |        | |                             |        | 
|       Banking Co., Ltd.     |        | |                             |        | 
+-----------------------------+--------+-+-----------------------------+--------+ 
|       BNP Paribas           |  1.51% | |       Trust & Custody       |  1.76% | 
|       Securities (Japan)    |        | |       Services Bank, Ltd.   |        | 
|       Limited.              |        | |       as trustee for Mizuho |        | 
|                             |        | |       Bank, Ltd. Retirement |        | 
|                             |        | |       Trust Account         |        | 
|                             |        | |       re-entrusted by       |        | 
|                             |        | |       Mizuho Trust &        |        | 
|                             |        | |       Banking Co., Ltd.     |        | 
+-----------------------------+--------+-+-----------------------------+--------+ 
|       Pioneer Employee      |  1.29% | |       BNP Paribas           |  1.42% | 
|       Share Ownership Plan  |        | |       Securities (Japan)    |        | 
|                             |        | |       Limited.              |        | 
+-----------------------------+--------+-+-----------------------------+--------+ 
Notes:1.The above shareholding ratios after the issuance have been calculated by 
adding the number of shares to be increased through the third-party allotment to 
the number of issued shares as of September 30, 2008. 
2.The above table is based on the register of shareholders as of September 30, 
2008. 
3.Pioneer held treasury stock at the ratio of 2.38% of its total issued shares 
as of September 30, 2008, which are not included in the major shareholders set 
forth above. 
  6.Estimated Impact on Business Results 
Consolidated business forecasts through fiscal 2012, the year ending March 31, 
2012, contained in a separate news release entitled "Pioneer Announces 
Medium-Term Management Plan" announced on April 28, have been prepared by taking 
into consideration the bolstering of ties with Honda through the issuance of new 
shares as a part of the Car Electronics business strategies. Consolidated 
business forecasts for fiscal 2010, the year ending March 31, 2010, which is 
scheduled to be announced on May 13, 2009, will also be prepared by taking into 
consideration such factor. 
 
 
7.Rationale for Conditions of Issuance 
(1)Basis of calculation of issue price 
The issue price (the amount to be paid under the Company Law of Japan) will be 
170 yen, the average of the closing prices of regular trading of shares of 
common stock of Pioneer on the Tokyo Stock Exchange for the three-month period 
from January 28, 2009 to April 27, 2009 (the date immediately preceding the date 
of the resolution of the board of directors) (any amount less than one yen being 
disregarded). This amount represents a 53.3% discount against 364 yen, the 
closing price of the regular trading of shares of common stock of Pioneer on 
April 27, 2009. In light of the recent volatility in the equity markets and the 
latest large fluctuation of the share price of Pioneer, the board of directors 
of Pioneer unanimously determined that a fair manner by which to determine the 
issue price to use as the reference would be to use the average of market prices 
of shares of Pioneer during a period in which fluctuation is alleviated rather 
than the single day's market price of the shares on the date immediately 
preceding the date of resolution of the board of directors, and that it would be 
appropriate to take into consideration the market prices on February 12 this 
year on which date Pioneer announced the revised business forecasts for fiscal 
2009, the year ending Mach 31, 2009, which is the latest announcement regarding 
business forecasts by Pioneer, and during a considerable period immediately 
thereafter. Taking into consideration those matters described above, Pioneer has 
determined the issue price to be 170 yen, the average of the prices in the last 
three months, as described above. This issue price has also been unanimously 
supported by the corporate auditors of Pioneer. The manner in which the issue 
price was calculated is in compliance with the "Guidance Concerning Handling of 
Capital Increase, Etc. Through a Third-party Allotment" established by the Japan 
Securities Dealers Association. 
(2)Rationale for judgment that the number of shares to be issued and the level 
of dilution of shares are reasonable 
Pioneer determined that the proposed size of the issuance of new shares is 
necessary in order to bolster ties with Honda, one of its major clients in the 
Car Electronics OEM business, as well as achieve the improvement of its 
financial position, one of the main measures of business restructuring announced 
by Pioneer on April 28. Pioneer believes that bolstering ties with Honda will 
contribute to expanding the OEM business with an emphasis on car navigation 
systems by harnessing proposal capabilities honed in the consumer-market 
business and to enhancing the corporate value of Pioneer. 
 
 
8.Reason for Selecting Honda and Other Related Matters. 
(1)Outline of Honda 
+------------+-----------------+----+-------------------------------+-+-------+-+-----------------------------------+-------+--------------------------+-------+ 
|            |                 |    |                                                                                                                          | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (i)        | Trade name      |    | Honda Motor Co., Ltd.                                                                                                    | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (ii)       | Businesses      |    | Manufacture and sales of transportation vehicles                                                                         | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (iii)      | Date of         |    | September 24, 1948                                                                                                       | 
|            | incorporation   |    |                                                                                                                          | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (iv)       | Location of     |    | 1-1, Minami-Aoyama 2-chome, Minato-ku, Tokyo, Japan                                                                      | 
|            | headquarters    |    |                                                                                                                          | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (v)        | Representative  |    | Takeo Fukui, President & CEO                                                                                             | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (vi)       | Capital stock   |    | 86,067 million yen                                                                                                       | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (vii)      | Number of       |    | 1,834,828,430 shares                                                                                                     | 
|            | issued shares   |    |                                                                                                                          | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (viii)     | Net assets      |    | 4,256,337 million yen (consolidated)                                                                                     | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (ix)       | Total assets    |    | 12,037,382 million yen (consolidated)                                                                                    | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (x)        | Fiscal year end |    | March 31                                                                                                                 | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (xi)       | Number of       |    | 186,421 (consolidated)                                                                                                   | 
|            | employees       |    |                                                                                                                          | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (xii)      | Major business  |    | Domestic and foreign manufacturers and distributors of                                                                   | 
|            | partners        |    | transportation vehicles.                                                                                                 | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (xiii)     | Major share-    |    |       Moxley & Co.                                                                                               | 5.65% | 
|            | holders and     |    |                                                                                                                  |       | 
|            | their           |    |                                                                                                                  |       | 
|            | shareholding    |    |                                                                                                                  |       | 
|            | ratio           |    |                                                                                                                  |       | 
+            +                 +----+------------------------------------------------------------------------------------------------------------------+-------+ 
|            |                 |    |       Japan Trustee Services Bank, Ltd. (Trust Account 4G)                                                       | 4.42% | 
+            +                 +----+------------------------------------------------------------------------------------------------------------------+-------+ 
|            |                 |    |       Japan Trustee Services Bank, Ltd. (Trust Account)                                                          | 4.33% | 
+            +                 +----+------------------------------------------------------------------------------------------------------------------+-------+ 
|            |                 |    |       The Master Trust Bank of Japan, Ltd. (Trust Account)                                                       | 4.07% | 
+            +                 +----+------------------------------------------------------------------------------------------------------------------+-------+ 
|            |                 |    |       Tokio Marine & Nichido Fire Insurance Co., Ltd.                                                            | 3.57% | 
+            +                 +----+------------------------------------------------------------------------------------------------------------------+-------+ 
|            |                 |    |       JPMorgan Chase Bank 380055                                                                                 | 3.50% | 
+            +                 +----+------------------------------------------------------------------------------------------------------------------+-------+ 
|            |                 |    |       The Bank of Tokyo-Mitsubishi UFJ, Ltd.                                                                     | 3.33% | 
+            +                 +----+------------------------------------------------------------------------------------------------------------------+-------+ 
|            |                 |    |       Meiji Yasuda Life Insurance Company                                                                        | 2.96% | 
+            +                 +----+------------------------------------------------------------------------------------------------------------------+-------+ 
|            |                 |    |       Sompo Japan Insurance Inc.                                                                                 | 2.38% | 
+            +                 +----+------------------------------------------------------------------------------------------------------------------+-------+ 
|            |                 |    |       Mitsui Sumitomo Insurance Company, Limited                                                                 | 1.91% | 
+------------+-----------------+----+------------------------------------------------------------------------------------------------------------------+-------+ 
| (xiv)      | Major           |    | The Bank of Tokyo-Mitsubishi UFJ, Ltd., Mitsubishi UFJ Trust                                                             | 
|            | transaction     |    | and Banking Corporation, Saitama Resona Bank, Limited and                                                                | 
|            | banks           |    | Mizuho Corporate Bank, Ltd.                                                                                              | 
+------------+-----------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
| (xvi)      | Relationship    |    |       Capital                 | | Pioneer holds 400,000 shares of common stock of                                        | 
|            | between Pioneer |    |       relationship            | | Honda.                                                                                 | 
|            | and Honda       |    |                               | |                                                                                        | 
+            +                 +----+-------------------------------+-+----------------------------------------------------------------------------------------+ 
|            |                 |    |       Business                | | Pioneer sells car electronics products to                                              | 
|            |                 |    |       relationship            | | Honda.                                                                                 | 
+            +                 +----+-------------------------------+-+----------------------------------------------------------------------------------------+ 
|            |                 |    |       Personnel               | | Not applicable                                                                         | 
|            |                 |    |       relationship            | |                                                                                        | 
+            +                 +----+-------------------------------+-+----------------------------------------------------------------------------------------+ 
|            |                 |    |       Related                 | | Not applicable                                                                         | 
|            |                 |    |       party                   | |                                                                                        | 
|            |                 |    |       relationship            | |                                                                                        | 
+------------+-----------------+----+-------------------------------+-+----------------------------------------------------------------------------------------+ 
| (xvi)      |                                                                                          Consolidated business results for the past three years | 
+------------+-------------------------------------------------------------------------------------------------------------------------------------------------+ 
|                              |    |                                                                        (In millions of yen except per share information) | 
+------------------------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
|                              |    |                                                   Year ended March 31                                                    | 
+------------------------------+----+--------------------------------------------------------------------------------------------------------------------------+ 
|                              |    |                  2006                   | |               2007                |       |              2008                | 
+------------------------------+----+-----------------------------------------+-+-----------------------------------+-------+----------------------------------+ 
|                   Net        |    |                            JPY9,907,996 | |                     JPY11,087,140 |       |                    JPY12,002,834 | 
|                   sales      |    |                                         | |                                   |       |                                  | 
|                   and        |    |                                         | |                                   |       |                                  | 
|                   other      |    |                                         | |                                   |       |                                  | 
|                   operating  |    |                                         | |                                   |       |                                  | 
|                   revenue    |    |                                         | |                                   |       |                                  | 
+------------------------------+----+-----------------------------------------+-+-----------------------------------+-------+----------------------------------+ 
|                   Operating  |    |                                 868,905 | |                           851,879 |       |                          953,109 | 
|                   income     |    |                                         | |                                   |       |                                  | 
+------------------------------+----+-----------------------------------------+-+-----------------------------------+-------+----------------------------------+ 
|                   Income     |    |                                 829,904 | |                           792,868 |       |                          895,841 | 
|                   before     |    |                                         | |                                   |       |                                  | 
|                   income     |    |                                         | |                                   |       |                                  | 
|                   taxes,     |    |                                         | |                                   |       |                                  | 
|                   minority   |    |                                         | |                                   |       |                                  | 
|                   interest   |    |                                         | |                                   |       |                                  | 
|                   and        |    |                                         | |                                   |       |                                  | 
|                   equity     |    |                                         | |                                   |       |                                  | 
|                   in         |    |                                         | |                                   |       |                                  | 
|                   income     |    |                                         | |                                   |       |                                  | 
|                   of         |    |                                         | |                                   |       |                                  | 
|                   affiliates |    |                                         | |                                   |       |                                  | 
+------------------------------+----+-----------------------------------------+-+-----------------------------------+-------+----------------------------------+ 
|                   Net        |    |                              JPY597,033 | |                        JPY592,322 |       |                       JPY600,039 | 
|                   income     |    |                                         | |                                   |       |                                  | 
+------------------------------+----+-----------------------------------------+-+-----------------------------------+-------+----------------------------------+ 
|                   Net        |    |                               JPY324.33 | |                         JPY324.62 |       |                        JPY330.54 | 
|                   income     |    |                                         | |                                   |       |                                  | 
|                   per        |    |                                         | |                                   |       |                                  | 
|                   share      |    |                                         | |                                   |       |                                  | 
|                   (yen)      |    |                                         | |                                   |       |                                  | 
+------------------------------+----+-----------------------------------------+-+-----------------------------------+-------+----------------------------------+ 
|                   Dividend   |    |                               JPY100.00 | |                          JPY67.00 |       |                         JPY86.00 | 
|                   per        |    |                                         | |                                   |       |                                  | 
|                   share      |    |                                         | |                                   |       |                                  | 
|                   (yen)      |    |                                         | |                                   |       |                                  | 
+------------------------------+----+-----------------------------------------+-+-----------------------------------+-------+----------------------------------+ 
|                   Net        |    |                             JPY2,259.26 | |                       JPY2,460.28 |       |                      JPY2,504.36 | 
|                   assets     |    |                                         | |                                   |       |                                  | 
|                   per        |    |                                         | |                                   |       |                                  | 
|                   share      |    |                                         | |                                   |       |                                  | 
|                   (yen)      |    |                                         | |                                   |       |                                  | 
+------------+-----------------+----+-------------------------------+-+-------+-+-----------------------------------+-------+--------------------------+-------+ 
Note: Capital stock, number of issued shares, net assets, total assets, number 
of employees, and major shareholders and their shareholding ratio above are as 
of December 31, 2008. 
(2)Reason for selecting Honda 
In the medium-term management plan of Pioneer, the aim is to expand its Car 
Electronics business both in the areas of the consumer-market business and OEM 
business by allocating its business resources to its Car Electronics business. 
In accordance with this policy, Pioneer has come to the conclusion that Honda is 
the most appropriate partner to which new shares should be allotted in light of 
existing business relations, possibilities for development of future business, 
corporate scale, technical capability and distribution ability. 
(3)Policy of Honda for holding shares of Pioneer 
Pioneer has confirmed that the party to which new shares will be allotted 
intends to hold such new shares for the medium- and long-term. 
In addition, Pioneer will request Honda a written confirmation agreeing and/or 
acknowledging that, if Honda assigns all or a part of the new shares to be 
allotted within two years of the closing date, (i) Honda will immediately report 
to Pioneer, in writing, the name of the assignee, the number of shares assigned 
and other matters, (ii) Pioneer will report such assignment to the Tokyo Stock 
Exchange, and (iii) Honda will consent to the substance of such report being 
available for public inspection. 
  [Attachment] 
TERMS AND CONDITIONS OF ISSUANCE 
(1)Number of shares to be issued: 14,700,000 shares of common stock 
(2)Issue price: 170 yen per share (the amount to be paid under the Company Law 
of Japan) 
(3)Aggregate issue price: 2,499,000,000 yen 
(4)Amount to be accounted for as stated capital: 1,249,500,000 yen (85 yen per 
share) 
(5)Method of offering or allotment: Third-party allotment 
(6)Date of application for offering: To be determined 
(7)Closing date: To be determined 
(8)Party to which shares will be allotted and number of shares to be 
allotted: Honda Motor Co., Ltd.; 14,700,000 shares of common stock 
(9)Each of the items above shall be subject to the completion of the procedures 
required under the Financial Instruments and Exchange Law of Japan. 
 
 
The closing date will be determined at the meeting of the board of the directors 
to be held later. It is also possible that the terms and conditions of issuance 
may be modified as a result of discussions on the capital alliance between Honda 
and Pioneer. 
 
 
 
 
 
 
Pioneer Corporation is a leading global manufacturer of consumer- and 
business-use electronics products such as audio, video and car electronics. Its 
shares are listed on the Tokyo Stock Exchange. 
 
 
# # # # # # 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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