6 June 2024
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Electric Guitar PLC
("Electric Guitar"
or the "Company")
Management Changes
Electric Guitar PLC (LSE: ELEG), the digital
marketing and advertising company providing first-party data
solutions, announces the appointment of Jeremy Saul as Managing
Director of 3radical, Electric Guitar's primary operating
subsidiary.
Jeremy joins 3radical as Managing Director with
extensive experience in designing and building audience products
and solutions. He was most recently Chief Product Officer at Peprr,
the people-first marketing performance platform. Previously he also
worked for seven years at Data Locator Group Ltd (DLG), the UK's
leading first-party data collector and expert in consumer data. His
roles included Head of Agency, Head of Mobile and Head of Digital
Audiences, and he worked closely with clients including Salesforce,
Jaguar and Visa. Jeremy's extensive experience with over 24 years
in the marketing industry will play an integral role in helping
3radical to convert its strong pipeline into contracted new
business.
Jeremy's appointment comes as Rebecca Trivella,
Commercial Director of 3radical, prepares to step away from the
company in July this year. Jeremy, who will start immediately, will
work closely with Rebecca until her departure in July, ensuring a
smooth transition period.
The Company also announces that Richard
Horwood, Chief Operating Officer, has been appointed as Company
Secretary following Ben Lister standing down as Chief Financial
Officer and Company Secretary last month.
John Regan,
CEO of Electric Guitar, commented: "We are delighted to be
welcoming Jeremy to the 3radical team as Managing Director. His
credentials underscore Electric Guitar's commitment to
strengthening the 3radical team and driving its future growth. We
are excited to work closely together in making 3radical a leader in
first-party data solutions and utilising his unique
skillset.
"It has been a pleasure to work with Rebecca through our
recent successful transaction and we all wish her great success in
her future pursuits."
For further
information:
Electric
Guitar PLC
John Hutchinson
Chair
|
01189 570
444
|
Allenby
Capital
(Nominated
Adviser and Joint Broker)
Jeremy Porter
Piers Shimwell
Dan Dearden-Williams
|
020 3328
5656
|
Axis Capital
Markets (Joint Broker)
Richard Hutchison
|
020 3026
0320
|
GIS (Joint
Broker)
James Sheehan
|
020 7048
9400
|
Yellow Jersey
PR
Charles Goodwin
Annabelle Wills
Bessie Elliot
|
020 3004
9512
electric@yellowjerseypr.com
|
|
Notes to
Editors
Electric Guitar PLC (AIM: ELEG) is the provider
of first-party data solutions for the marketing and advertising
industry, empowering businesses to realise the value of their
first-party data. In an era of changing consumer attitudes towards
the use of their data, tighter privacy legislation, and the demise
of third-party cookies, first-party data is now the key to success
in digital marketing. Electric Guitar's strategy is to acquire and
scale businesses that help marketers maximise the value of
first-party data by curating, managing, and deploying it, and in
doing so making Electric Guitar the industry standard for
first-party data solutions. As the first part of this
strategy, Electric Guitar has acquired 3radical Limited, a company
that utilises its Software as a Service platform, 3radical Voco, to
enable organisations to engage individuals and request their data
directly using interactive digital experiences.
Electric Guitar PLC was listed on
the Main Market of the London Stock Exchange on 11 January 2022 and
transferred to AIM on 03 May 2024.
For further information please
visit www.electricguitarplc.com.