TIDMMSG 
 
 
 
 
   MILESTONE GROUP PLC 
 
   ("Milestone" or the "Company") 
 
   Framework Agreement and Service Agreement 
 
   Milestone, the AIM quoted provider of digital media and technology 
solutions, is pleased to announce that it has entered into a framework 
agreement with WKG Rewards Ltd ("WKG") and a service agreement with 
Black Cactus Media ("Black Cactus"). Both Black Cactus and WKG provide 
rewards and loyalty programmes to large multi national organisations 
with Black Cactus currently providing programmes in over 190 countries 
worldwide with an end user customer base in excess of 60 million. WKG is 
a joint venture between Black Cactus and CWM Rewards. 
 
   Black Cactus' current clients include Corporate Rewards, Procurement 
Limited, BI International, Cherry London and Swing Group amongst others 
who between them service the rewards and loyalty programmes for clients 
such as Citibank, American Airlines, IBM, HSBC, Virgin, Barclays, Hilton 
Hotel Group, Citibank, Jaguar, BMW and many others. 
 
   These agreements are expected to generate revenues for Milestone through 
corporate memberships of the Passion Project, the provision of digital 
services via Relative, Milestone's wholly owned subsidiary, and through 
the widespread distribution of a subscription version of the Disorder 
Magazine. The framework agreement with WKG will also facilitate 
donations into the Milestone Foundation in support of the Passion 
Project via the conversion of unused rewards and loyalty points. 
 
   Larry Cummings, Managing Director of Black Cactus and a director of WKG, 
commented: 
 
   "The rewards and loyalty marketplace is anticipated to top GBP140bn in 
2015 and it is our intention to be a major player in this space. By 
supporting Milestone and their vision for the Passion Project we believe 
we can provide our clients with a unique and inspirational alternative 
for their customers which will add value to their own Corporate Social 
Responsibility profile whilst providing funds for a great cause." 
 
   Deborah White. Chief Executive of Milestone Group plc, commented: 
 
   "We are delighted to have secured the support of such significant 
distribution partners. These relationships bring with them significant 
revenue opportunities for the Group as well as helping to raise 
awareness of Milestone and the Passion Project globally." 
 
   For further information: 
 
 
 
 
Milestone Group PLC 
Deborah White, Chief Executive   Tel: 020 7929 7826 
 
Cairn Financial Advisers LLP 
Nominated Adviser 
Liam Murray / Avi Robinson       Tel: 020 7148 7900 
 
Hybridan LLP, Broker 
Claire Louise Noyce              Tel: 020 3713 4581 
 
 
 
   This announcement is distributed by NASDAQ OMX Corporate Solutions on 
behalf of NASDAQ OMX Corporate Solutions clients. 
 
   The issuer of this announcement warrants that they are solely 
responsible for the content, accuracy and originality of the information 
contained therein. 
 
   Source: Milestone Group PLC via Globenewswire 
 
   HUG#1921739 
 
 
  http://www.milestonegroup.co.uk/
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