Industry leaders Way and AZDS partner to
launch a digital booking solution where guests discover and book
rooms and experiences in a single transaction.
DENVER and AUSTIN,
Texas, June 20, 2024 /PRNewswire/ -- Today, Way
and AZDS Interactive Group jointly announced the launch of a new
seamless digital reservation journey specifically created for
hotels and resorts to sell rooms and ancillary experiences in a
single booking flow.
Historically when booking online, guests have been required to
book their rooms in one transaction and subsequently reserve
experiences through disparate third-party systems, outside of the
room-booking process. In a world where consumers are increasingly
seeking to spend time and money on immersive experiences while
traveling, the ability for guests to build a full itinerary
directly through a property's website is a critical evolution for
hospitality brands looking to drive more revenue and increase guest
satisfaction.
This new integration eliminates the need for separate bookings
and upselling efforts and allows hotels to increase their average
order value while optimizing their website for conversions. Guests
can even reserve multiple hotels in one transaction, with bespoke
experiences associated with every stop on their journey.
This joint solution combines Way's all-in-one experiential
platform, which makes it easy for brands to launch and scale
experiences such as ticketed dinners, host-led activities, and
onsite amenities directly on their website, with the
industry-leading hotel & resort RevRaise booking technology by
AZDS adding this integration, RevRaise Experience, to the market
for the first time.
"We are very proud to be able to introduce experiences to our
RevRaise product, giving hotels the ability to sell rooms,
activities & experiences in the same transaction, which has
been a pipe dream of the hospitality industry for far too long,"
said Adam Deflorian, Founder &
CEO of AZDS. "Our design, development, and product teams have done
a tremendous job executing the vision to create a single cart
experience within our RevRaise hotel booking engine. In many other
industries you can buy multiple products all at the same time, and
it's our belief travelers around the world should be able to do
that with their vacations also."
"Way's vision is to elevate the way people interact with brands
through experiences. This combined effort with AZDS empowers guests
to customize their trip with a simple, all-in-one booking process
that leads to a truly experiential stay. By enabling hotels and
resorts to create the same level of luxury across both digital and
physical experiences, they deepen their connection with their
guests. This integration is the first of its kind; the only
solution bringing rooms and experiences together, providing guests
with effortless discovery and booking options precisely when they
need them," said Michael Stocker,
Co-Founder & CEO of Way.
The new combined solution embeds the integrated booking
experience directly into a hotel's website, reducing the loss of
traffic and conversions and enhancing the property's overall brand.
With less drop off and bifurcation in the online customer journey,
hotels and resorts can track more guest data than ever
and gain valuable insights into guest behavior throughout the
entire digital funnel.
In addition, properties can offset operational costs along with
the need for additional third-party platforms by implementing this
all-in-one solution.
For more information, visit the official websites of either AZDS
or Way:
www.AZDS.com
www.way.co
About AZDS
Founded in 2006, with offices in North
America and Europe, AZDS
Interactive Group is the world's leading full-service digital
agency for the luxury hospitality industry, offering innovative
marketing and technology solutions to top-tier luxury travel brands
that improve their branded guest experience and deliver measurable
conversion and revenue increases.
Their portfolio of renowned clients includes 750+ of the world's
leading luxury travel & hospitality brands across 5 continents,
including Montage International, Rosewood Hotel Group, AMAN,
Raffles Hotels, The Oetker Collection, Virgin Hotels, The Set
Collection, Noble House Hotels & Resorts and many more.
As part of their all-encompassing digital services, AZDS acts as
a true partner to provide the entire suite of digital marketing
& platforms, from sophisticated website design &
development to mobile apps, digital media, email marketing,
business intelligence, and more, as well as the company's signature
SaaS product, RevRaise, the preferred custom, conversion-increasing
booking engine for the world's most discerning luxury hotels &
resorts. Full details can be found online at www.AZDS.com
About Way
Way is the category-leading B2B technology for brands to unlock
the extraordinary power of experiences. In a world where 76% of
consumers would rather spend their money on experiences over
material goods, Way provides the technology for brands to meet this
rapidly changing consumer behavior.
Way emerged in 2020 as a solution for the hospitality industry
to build brand loyalty and drive new experiential revenue at scale.
Since then, leaders including Hyatt Hotels, Graduate Hotels,
AutoCamp, Auberge Resort Collection, and hundreds of others
leverage Way's all-in-one experiential platform to launch and scale
unforgettable experiences — from hot air balloon rides above
Mexico City to truffle hunting in
the French countryside. Learn more by visiting way.co.
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SOURCE Way