BURLINGAME, Calif.,
June 20, 2024 /PRNewswire/ -- The
global custom t-shirt printing market is estimated to be
valued at US$ 5,421.1 Mn in 2024 and
is expected to exhibit a CAGR of 12.1% over the forecast period
2024-2031, as highlighted in a new report published by Coherent
Market Insights. The emergence of various online printing stores
that offer high-quality and cost-effective custom t-shirt printing
services has greatly expanded the scope of this market. Online
printing stores provide customers with the convenience of
designing, personalizing and ordering customized t-shirts sitting
at home or office.
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Market Dynamics:
The custom t-shirt printing market is driven by increasing
popularity of customized fashion among millennial population across
the globe. Custom printed t-shirts allow customers to design their
own t-shirts with unique graphics, logos, and slogans according to
their preferences. This has increased the demand for custom
printing over the recent past. Moreover, availability of wide range
of fabrics, styles, designs, and printing technologies has further
fueled the market growth. Availability of online custom printing
platforms has made the process simple and convenient for customers
to design, preview and order custom t-shirts within few steps.
Custom T-shirt Printing Market Report Coverage
Report
Coverage
|
Details
|
Market Revenue in
2024
|
$5,421.1 million
|
Estimated Value by
2031
|
$12,059.5 million
|
Growth
Rate
|
Poised to grow at a
CAGR of 12.1%
|
Historical
Data
|
2019–2023
|
Forecast
Period
|
2024–2031
|
Forecast
Units
|
Value (USD
Million/Billion)
|
Report
Coverage
|
Revenue Forecast,
Competitive Landscape, Growth Factors, and Trends
|
Segments
Covered
|
By Printing Technique,
By Design, By Sales Channel, By End-use
|
Geographies
Covered
|
North America, Europe,
Asia Pacific, and Rest of World
|
Growth
Drivers
|
- Custom Printed T-Shirt Culture
- The Rise of On-Demand Printing
|
Restraints &
Challenges
|
- Competition in the custom T-shirt printing
market
- Price sensitivity hampering sales
|
Market Trends:
Direct to garment printing technology is gaining traction in the
custom t-shirt printing market. DTG printing technology involves
printing of high resolution images and texts directly onto light
colored garments using heat transfer. It allows printing of full
color designs with high quality outputs. DTG printing eliminates
the need for involving screens or plates used in traditional screen
printing and reduces turnaround time significantly. Growing
popularity of digital printing over traditional screen printing
methods is expected to surge the demand for DTG printers over the
forecast period. Furthermore, growing e-commerce platform for
clothing is expected to boost the online sales of custom t-shirts
globally. Customers can easily browse, customize designs, place
order and get delivery online conveniently. This online and digital
disruption is expected to open new opportunities for manufacturers
as well as custom t-shirt printing startups over the next
decade.
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Market Opportunities:
Customization is one of the major opportunities in the custom
t-shirt printing market. Consumers increasingly want unique,
personalized t-shirts that express their individual style and
interests. Custom printing allows consumers to design t-shirts
according to their specifications with options for text, graphics,
colors etc. This gives them a feeling of uniqueness and eliminates
the need to compromise on design. Brands and retailers can
capitalize on this trend by offering extensive customization
options on their platforms to attract more customers. Consumers are
willing to pay a premium for highly customized products.
The direct-to-consumer (DTC) model is another promising
opportunity in this market. Several startups are successfully
adopting a DTC approach where they connect directly with end
customers and cut out intermediaries. This allows them to offer
high quality, on-demand printing and quick turnaround times. DTC
brands gain valuable customer insights, have greater design control
and can charge appropriate prices. Major brands are also launching
their own DTC websites and platforms. The trend of consumers
shopping directly from brands is growing rapidly creating a vast
opportunity for both established and startup custom t-shirt
printers.
Key Market Takeaways
The global custom t-shirt printing market is anticipated to
witness a CAGR of 12.1% during the forecast period 2024-2031, owing
to the rising demand for personalized fashion and growing
digitization.
On the basis of printing technique, the screen printing segment
is expected to hold a dominant position, accounting for over 35% of
the market share due to its high quality output and
versatility.
On the basis of design, the graphic design segment dominates
with a share of over 50% due to rising innovations and preference
for eye-catchy print designs among millennial consumers.
On the basis of sales channel, the online segment is expected to
hold a dominant position over the forecast period and register a
CAGR of 15%, owing to the high demand for instant customization
solutions through digital platforms.
By region, North America is
expected to hold a dominant position over the forecast period and
account for over 30% of global revenues, due to the rising trend of
personalized fashion in the region.
Key players operating in the custom t-shirt printing market
include Café Press Inc, Spreadshirt, POLOS Inc, CustomInk and
Printful, among others. Strategic partnerships and mergers and
acquisitions are expected to help these players tap growth
opportunities.
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Recent Developments:
In March 2023, the United
States-based Mimaki USA
announced the launch of its first direct-to-film (DTF) printer, TxF
150-75. Along with the printer, the company has also launched a
heat transfer pigment ink PHT50 for the DTF printer. The new
printer targets the textile and garment printing industry. The
printer offers a maximum printing width of 80cm for producing
transfer sheets.
In March 2023, a leading company in custom printing and
graphics in Brisbane announced to
offer of personalized birthday t-shirt printing services for its
consumers. The newly announced service allows consumers to
personalize or customize t-shirts with an image, text, or graphics.
Along with t-shirts, customers can also order custom-printed
hoodies and tote bags from the company's official website.
Detailed Segmentation-
By Printing Technique:
- Digital Printing
- Plot Printing
- Screen Printing
- Others
By Design:
- Graphic Designed Shirt
- Artwork
By Sales Channel:
By End-use:
By Region:
North America:
Latin America:
- Brazil
- Argentina
- Mexico
- Rest of Latin America
Europe:
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
Asia Pacific:
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
Middle East:
- GCC Countries
- Israel
- Rest of Middle East
Africa:
- South Africa
- North Africa
- Central Africa
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About Author:
Ravina Pandya, Content Writer,
has a strong foothold in the market research industry. She
specializes in writing well-researched articles from different
industries, including food and beverages,information and
technology, healthcare, chemical and materials, etc.
(https://www.linkedin.com/in/ravina-pandya-1a3984191)
About Us:
Coherent Market Insights is a global market intelligence and
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for our actionable insights and authentic reports in various
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beverages, automotive, chemicals and materials, and virtually all
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create value for clients through our highly reliable and accurate
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