MOUNT
VERNON, N.Y., June 20,
2024 /PRNewswire/ -- The Westchester Soccer Club
(WSC) is proud to unveil the team's primary badge and brand reveal
video as part of a rollout that includes striking billboards along
the I-95 corridor and outside the team's new home at The Stadium at
Memorial Field in Mount Vernon.
This momentous occasion is the first step in a comprehensive,
high-impact promotional campaign that will continue across the
region throughout the summer, building excitement and community
engagement leading up to its inaugural season in USL League One,
kicking off in March 2025. The team
also announced that season ticket deposits for the 2025 season will
go on sale on June 20. The brand
reveal video can be viewed on the team's social media pages,
including Twitter/X @westchestersc and Instagram
@westchestersc.
The WSC brand reflects Westchester's position as a central hub
connecting the tri-state area's populous suburbs north and west of
Manhattan, its respect for
Westchester's history, and its
vision of becoming the cornerstone of Westchester's thriving soccer community.
Featuring a fresh, dynamic logo and a bold color scheme, the brand
captures the spirit and passion of soccer fans throughout
Westchester and Rockland Counties, Connecticut, and Northern New Jersey.
The brand identity is driven by the dynamic Infinity W, which
represents the region's interconnectedness and sophistication. The
vibrant color palette and versatile New
York sport-inspired typefaces come together to represent the
unity, passion, and relentless energy that defines New York.
The kinetic flow of the W is inspired by the towering "W"s of
the Mario Cuomo Bridge, which helps connect New Jersey, Rockland
County, Connecticut, and
Westchester, a collection of 48
interconnected towns and main streets from the Hudson River to the
Long Island Sound. This intentionally adaptable design is crafted
to evolve with our Club, reflecting our growth and dynamism over
time.
The color palette is a testament to the vibrancy and energy of
Westchester: Our "Hudson Blue" and complementary "Sound Blue"
draws inspiration from the waters that play such a pivotal role in
the daily lives of many of the region's residents. It not only
defines us geographically but is a constant reminder of
Westchester's role as a bridge
between the region's many communities separated by water. The Gold
in our badge represents Westchester's nickname, the Golden Apple,
which is a reference to the physical beauty of the rolling hills,
lush landscapes, and shoreline views of many of Westchester's towns.
"We are thrilled to unveil our new brand and share it with our
community," said Mitch Baruchowitz, majority owner of WSC. "This is
not just a logo; it's a symbol of our dedication to the history of
Westchester and building on its
reputation as a hub of elite soccer talent. We hope that the
soccer fans of the region rally around the sophisticated yet simple
design of our badge and help define how the brand evolves over
time."
The billboards initiating the brand release were strategically
placed along I-95 and around Memorial Field. WSC's promotional
efforts also include a series of high-visibility advertisements and
local partnerships designed to reach soccer enthusiasts and
potential fans across the region. These efforts culminated in a
highly anticipated community event on June
15, where nearly 900 fans had the opportunity to engage with
the team, enjoy family-friendly activities, and get their first
look at the official team merchandise.
Simon Baines, Sporting Director
of WSC and founder of the WSC's Academy (nee New York Premier FC), expressed his enthusiasm
for the club's future. "Our new brand is a testament to our mission
of integrating and elevating local soccer talent. It represents the
unity and passion of everyone involved with WSC, from our academy
players to our dedicated supporters."
WSC also announced the official launch of season ticket
membership deposits, offering fans the opportunity to secure their
seats for the upcoming season. Starting today, fans will be able to
place a $25 per seat deposit, putting
them in priority to select their seats this fall. With deposits
capped and high demand anticipated, fans are encouraged to act
quickly to secure their place.
Season ticket membership benefits are also expected to
include:
- Exclusive STM Gift: Season ticket members will receive a unique
gift to commemorate their membership.
- Special Events: Access to exclusive events tailored for season
ticket members.
- Priority Access: Members will have priority access to
additional matches and events.
- Affordable Tickets: Enjoy the most affordable tickets on a
per-game basis.
- Meet & Greets: Opportunities to meet the players and
coaching staff.
- Flexible Payment Plans: Various payment options to suit every
budget.
- Ticket Transfer, Exchange, and Resale Program: Easy management
of your tickets through our comprehensive program.
- Dedicated WSC Representative: Personalized service from a
dedicated WSC representative to assist with all your needs.
As an added bonus, fans who purchase season ticket memberships
before the inaugural match next March will be commemorated as part
of WSC's exclusive "Founders Club." Details of the "Founders Club"
will be named and branded later this year, offering a unique way
for our most dedicated supporters to be recognized.
Building on the reveal of its badge, WSC expects to announce its
kit sponsor and the jersey design within the next several
weeks.
About Westchester Soccer Club
Westchester Soccer Club, Westchester's first homegrown
professional sports team, will join USL League One in the 2025
season. The club is dedicated to celebrating the region's profound
love for soccer through exciting game experiences and
community-focused events. With a strong commitment to nurturing
local talent, WSC aims to build a world-class developmental
pipeline for both boys and girls in Westchester.
For more information and updates, follow WSC on social
media:
- Twitter/X: @westchestersc
- Instagram: @westchestersc
- Facebook: @westchestersc
Visit our website: https://www.westchestersc.com/
Media Contact:
Josh Vlasto
917-881-9662
josh@joshvlasto.com
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SOURCE Westchester Soccer Club