Canadian Pizza chain bets 30,000 pizzas on Edmonton ending the 30-year drought

EDMONTON, AB, June 22, 2024 /CNW/ - Following last night's epic game six victory, Boston Pizza is preparing to fire up its ovens, promising 30,000 free pizzas if Edmonton brings home the win Monday night. To mark the end of the country's 30-year drought, Boston Pizza will make it rain pizzas in Oil Country and across Canada on parade day.

"Canadians heard our calls to cheer for Canada and rallied behind us," says Peter Blackwell, SVP Marketing & Communications, Boston Pizza International. "While some refused to toss their allegiances aside, many chose to join the excitement and cheer on Canada's last standing team. That calls for a celebration…and lots of pizza."

A Canadian team hasn't won hockey's biggest prize since 1993, when Montreal took down L.A to win it all. Earlier this playoff season, Boston Pizza encouraged Canadians to come together to Team Up for the Win in the hopes of ending the 30-year drought. Die hard hockey buffs, newly minted Oil fans, and Edmonton locals should remain on the lookout for the biggest pizza delivery in history on parade day. Local fans are also encouraged to make their way down to Boston Pizza's Ice District location for a free pie - while supplies last.

Boston Pizza International Inc. ("BPI") is Canada's number one casual dining brand. The Boston Pizza brand has served communities from coast-to-coast for 60 years since opening its first restaurant in Edmonton, Alberta in 1964. Today Boston Pizza proudly remains a Canadian company with its hundreds of local franchise owners operating more dining rooms, sports bars and patios than any other single brand in the country, along with take-out and delivery. BPI has been recognized both as a Franchisees' Choice Designation winner and a Platinum Member of Canada's 50 Best Managed Companies for many years.

SOURCE Boston Pizza International Inc.