CHICAGO, June 24,
2024 /PRNewswire/ -- The global vitamin K2
market, estimated to be USD 140
million in 2024, showcases a remarkable growth projection,
anticipated to escalate to USD 265
million by 2029, indicating a robust compound annual growth
rate (CAGR) of 13.7% from 2024 to 2029 according to a new report by
MarketsandMarkets™.
The demand for Vitamin K2 has also been spurred by its unique
benefits, particularly its potential to improve calcium absorption
and distribution in the body. Unlike Vitamin K1, which primarily
contributes to blood clotting, Vitamin K2 has shown efficacy in
directing calcium to the bones and away from the arteries. This has
a significant impact on cardiovascular health, reducing the risk of
arterial calcification, which is a concern as people age.
Additionally, the association of Vitamin K2 with improved bone
mineral density has driven interest among both aging populations
and athletes looking to minimize bone loss due to high-impact
sports.
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Market growth for Vitamin K2 has been further facilitated by
increasing consumer awareness and preference for health and
wellness products. As populations age, there is a growing awareness
and concern about maintaining bone health and preventing conditions
like osteoporosis. This has led to a surge in demand for
supplements that support bone health, including Vitamin K2, which
plays a key role in calcium metabolism and bone strength.. These
factors, combined with the proliferation of online and retail
platforms, have made it easier for consumers to access Vitamin K2
supplements and products.
The natural source segment is estimated to hold a larger
share throughout the forecast period.
In the vitamin K2 market, the natural source segment is poised
to dominate, driven by increasing consumer preference for organic
and clean-label products. This segment is expected to capture a
larger market share due to the growing awareness of the health
benefits associated with natural sources of vitamin K2, such as
natto. The demand surge is further fueled by the rising incidence
of osteoporosis and cardiovascular diseases, which natural vitamin
K2 is known to help mitigate. Companies are leveraging this trend
by investing in advanced extraction techniques to ensure high
purity and bioavailability of naturally sourced vitamin K2, thereby
enhancing product appeal and marketability.
Among various forms of vitamin K2, capsules and tablets are
experiencing the most rapid growth.
Consumers find capsules and tablets easy to incorporate into
their daily routines, ensuring consistent intake of vitamin K2,
which is crucial for supporting cardiovascular and bone health. The
portability and precise dosing offered by these forms further
enhance their appeal, particularly for individuals with busy
lifestyles. Additionally, the rise in health awareness and the
growing interest in preventive healthcare have significantly
contributed to the surge in demand for vitamin K2 supplements.
As more research highlights the benefits of vitamin K2 in
preventing osteoporosis, arterial calcification, and other health
issues, consumers are increasingly turning to supplements to
maintain their well-being. Capsules and tablets are preferred due
to their longer shelf life compared to other forms. The
pharmaceutical industry's advancements have also played a crucial
role in the growth of this segment. Innovations in encapsulation
technology have improved the bioavailability of vitamin K2 in
capsules and tablets, ensuring that the body can effectively absorb
and utilize the nutrient.
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Europe is poised to be the
second dominant position within the vitamin K2 market throughout
the forecast period.
Europe is poised to take a
dominant position in the Vitamin K2 market throughout the forecast
period, driven by several key factors. One of the primary drivers
is the increasing consumer awareness of the health benefits
associated with Vitamin K2, particularly in promoting bone and
cardiovascular health. As consumers become more informed about the
potential advantages of this nutrient, there has been a surge in
the adoption of Vitamin K2 supplements. Additionally, the rising
preference for natural and plant-based nutritional products is
fueling the demand for Vitamin K2, which aligns well with the
broader trend toward holistic wellness.
Another factor contributing to Europe's market growth is the robust presence
of established pharmaceutical and dietary supplement industries.
These companies actively engage in research and development to
offer innovative Vitamin K2-based products, further enhancing
market growth. Moreover, stringent regulatory frameworks in the
European Union ensure the safety and quality of dietary
supplements, boosting consumer confidence and supporting the
market's expansion. Collectively, these factors position
Europe as a significant player in
the Vitamin K2 market during the forecast period.
The key players in the market are Gnosis By Lesaffre
(Nattopharma) (France), Kappa
Bioscience AS (Balchem Corp.) (US), J-Oil Mills, Inc. (Japan), Novozymes A/S (Denmark), BASF SE (Germany), Sungen Bioscience Co., Ltd (China),
Vesta Nutra (US), Richen (China), Menadiona (Spain), and GENOFOCUS (South Korea).
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