LONDON, June 24, 2024 /PRNewswire/ --
AMOLED technology is on a steady rise in the smartphone display
market with shipments expected to surpass those of TFT LCDs = in
2024, according to Omdia's latest Smartphone Display Market
Tracker.
With the full lifting of COVID-19 control measures in Q2 2023,
smartphone display shipments have recovered rapidly driven by the
increased outdoor and travel activities. In 2023, annual smartphone
display shipments reached 1.45 billion units, marking a steady
increase of 5% year-on-year (YoY) from 2022. This growth trend is
expected to continue in 2024 with smartphone display shipments in
1H 2024 projected to be 715 million units, up 9% YoY, from 657
million units in 1H 2023.
While overall shipments are rising, a notable shift is occurring
within the market: AMOLED shipments are growing whereas TFT LCD
shipments are declining.
According to 1Q 2024 actual shipment data, from Omdia's
Smartphone Display Market Tracker, AMOLED shipments increased to
182 million units in 1Q 2024, an increase of 39% YoY, while TFT LCD
shipments decreased to 172 million units, a 10% YoY drop. This
marked the first time AMOLED shipments surpassed TFT LCD shipments
on a quarterly basis in 1Q 2024.
Hiroshi Hayase, Research
Manager in Omdia's Display research practice notes, "Chinese
display makers are expanding the supply of high-quality AMOLED
displays to Chinese smartphone brands at lower prices, rapidly
replacing TFT LCDs in mid-range smartphones."
Omdia's short-term forecast indicates that AMOLED will account
for 53% of smartphone display shipments in 2Q 2024
and expand to 56% in 3Q 2024, exceeding 50%.
"The launch of the iPhone 16 will significantly boost AMOLED
shipments in 4Q 2024, and AMOLED is expected to surpass TFT LCDs
throughout the entire year of 2024. AMOLED will lead the smartphone
display market in shipments from 2024 onwards," concludes
Hayase.
ABOUT OMDIA
Omdia, part of Informa Tech, is a technology research and
advisory group. Our deep knowledge of tech markets combined with
our actionable insights empower organizations to make smart growth
decisions.
Fasiha Khan:
Fasiha.khan@omdia.com
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SOURCE Omdia