Amagi's new Zero Slate delivers personalized linear
streaming, resulting in increased viewership on VIZIO FAST
channels
NEW YORK, June 24, 2024 /PRNewswire/ -- Amagi, the global
leader in cloud-based SaaS technology for broadcast and Connected
TV (CTV), today announced the first successful showcase of Amagi's
Zero Slate technology on VIZIO's owned and operated WatchFree+
channels, part of Amagi's broader Stream Personalization
initiative. This innovative new offering enhances the streaming
experience with its highly impactful, patent-pending technology
that can dynamically adjust the length of ad breaks on a per-viewer
basis, eliminating the need for slates or filler to round out
linear ad breaks.
This new "viewer-first" personalized approach to digital
streaming has already demonstrated a lift in viewership (Amagi
ANALYTICS showing more than 20% increase) on VIZIO's owned and
operated channels utilizing the Zero Slate capabilities. This
industry-first innovation from Amagi paves the path for a more
engaging and profitable future for entertainment and enhanced
viewer experiences.
Data from Amagi ANALYTICS indicates that slates, often used to
fill the unsold portion of ad pods, may increase viewer churn by as
much as 15% in today's Free Ad-supported Streaming TV (FAST)
ecosystem. Zero Slate's early success demonstrates that
personalizing pod length can boost viewer engagement, enabling more
high-quality viewing experiences over time. This capability also
represents an important first step for Amagi toward a broader suite
of Stream Personalization capabilities that offer even more
engaging linear viewing experiences.
"We are pleased to partner with Amagi on this showcase of their
Zero Slate technology. This collaboration reinforces VIZIO's
commitment to enhancing user experiences and delivering
personalized content as we expand Zero Slate across more channels,"
said Katherine Pond, Group Vice
President of Platform Content and Partnerships at VIZIO.
"We are grateful to have partnered with an industry leader like
VIZIO to test the impact of our new Zero Slate capability and are
excited about Stream Personalization's ability to further transform
the linear viewing experience," said Srinivasan KA, Co-founder and
Chief Revenue Officer, Amagi.
About VIZIO
Founded and headquartered in Orange County, California, our mission at
VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive
entertainment and compelling lifestyle enhancements that make our
products the center of the connected home. We are driving the
future of televisions through our integrated platform of
cutting-edge Smart TVs and powerful operating system. We also offer
a portfolio of innovative sound bars that deliver consumers an
elevated audio experience. Our platform gives content providers
more ways to distribute their content and advertisers more tools to
connect with the right audience.
For more information, visit VIZIO.com and follow VIZIO on
Facebook, Twitter, and Instagram.
Press@VIZIO.com
About Amagi
Amagi is a next-generation media
technology company that provides cloud broadcast and targeted
advertising solutions to broadcast TV and streaming TV platforms.
Amagi enables content owners to launch, distribute, and
monetize live linear channels on Free Ad-supported Streaming
TV and video services platforms. Amagi also offers 24x7
cloud-managed services bringing simplicity, advanced automation,
and transparency to the entire broadcast operations. Overall,
Amagi supports 800+ content brands, 800+ playout chains,
and over 5,000 channel deliveries on its platform in over 150
countries. Amagi has a presence in New York, Los
Angeles, London,
Paris, Melbourne, Seoul, Singapore, and broadcast operations in
New Delhi, and innovation centers
in Bengaluru, Zagreb, and
Łódź.
Link to Word Doc:
www.wallstcom.com/Amagi/240624-Amagi-VIZIO_ZSlate.docx
Agency Contact:
Joseph
Lesieutre
Wall Street Communications
Email: joseph@wallstcom.com
Amagi Contact:
Aashish Washikar
Director - Corporate Communications
Email: aashish.washikar@amagi.com
Phone: +91 9533390005
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