Laws' Colorado-made whiskey,
featuring new Ralphie's Reserve Straight Bourbon, is available for
purchase at Lawswhiskeyhouse.com and select retailers throughout
Colorado
DENVER, June 25,
2024 /PRNewswire/ -- Laws Whiskey House is now the
Official Whiskey of CU Athletics. This partnership represents a
significant milestone for both organizations, as Laws is the first
spirit brand to be designated an official sponsor of CU Athletics.
As an official sponsor, Laws Whiskey House will elevate game-day
atmosphere with its award-winning Colorado whiskies. The esteemed Colorado institutions are proud to celebrate
the new partnership with the release of Ralphie's Reserve Straight
Bourbon, a novel whiskey benefitting the Ralphie Live Mascot
Program, and a soon-to-be-announced whiskey benefiting the 5430
Alliance, the NIL collective that serves all 11 sports and
student-athletes at The University of
Colorado.
"We're excited to partner with CU Athletics and we can't wait
for fans and visitors to discover a taste of Colorado through our whiskeys," says Al Laws, Founder and CEO of Laws Whiskey House.
"This partnership gives us the opportunity to showcase the best
whiskey we make and reinforces our Colorado roots."
Laws is a natural fit for CU Athletics, which was intent on
partnering with a Colorado-based
whiskey distillery. Founded in Denver in 2011, Laws crafts its whiskey with
local Colorado family-farmed
grains and mountain fresh water from Eldorado Springs, just south of Boulder.
Denver's high elevation uniquely
ages Laws' whiskey, resulting in rich, robust, and bold flavors
that embody the spirit, culture, and terroir of Colorado.
"Laws Whiskey House is a great Colorado company and we're excited to welcome
them to the Colorado Athletics family as our first official spirit
partner," says Colorado Athletic Director Rick George. "In addition to supporting our
student-athletes, Ralphie's Reserve Straight Bourbon will help
benefit our Ralphie Live Mascot program, which provides invaluable
support to the most iconic mascot in all of
sports."
Laws Whiskey House and CU Athletics are kicking off the
partnership with the release of Ralphie's Reserve Straight
Bourbon benefitting the Ralphie Live Mascot Program. Ralphie's
Reserve is distilled from heirloom Colorado grain and water sourced from
Eldorado Springs. With aromas of
red apple and cinnamon, this bourbon develops expressions of brown
sugar oatmeal, almond, and cedar on the palate. The finish is clean
with hints of toffee for a bourbon-drinking experience that is
nothing short of excellent. A portion of the proceeds from each
bottle of Ralphie's Reserve is donated to the Ralphie Live Mascot
Program, which directly provides care for CU Athletics' live
buffalo mascots and focuses on community outreach and education to
further the public's understanding of the American Bison.
All CU Athletics sponsorship agreements are managed by athletic
media rights holder Buffalo Sports Properties, the local, dedicated
Learfield team powering college athletics.
For more information, please visit
https://lawswhiskeyhouse.com/officialsponsorofcuathletics/.
Contact:
BON Communications
6262973612
379615@email4pr.com
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SOURCE Laws Whiskey House