Fast-Growing Outdoor Recreation Brand
Announces Major Retail Partnerships and Breakthrough Recycling
Milestone
BOISE,
Idaho, June 25, 2024 /PRNewswire/ --
Funsicle®, the fast-growing outdoor recreation brand
known for its innovative above ground pools and inflatable swim
floats, announces its expansion into Europe. Following a successful launch in
North America last year, Funsicle
products are now available in major European retailers across the
UK, Germany, and France, including Tesco, ALDI, Sainsbury's
Argos, Asda, B&M, Globus Baumarkt, ROFU, John Lewis, and BAUHAUS.
Funsicle's global expansion follows a strong 2023 performance in
the United States and Canada. Funsicle, part of the
Polygroup® family, has secured placements in prominent
big-box retail chains, supermarkets, and online retailers such as
Walmart, Target, Big Lots, Home Depot, Sam's Club, Lowe's, Tractor
Supply, Canadian Tire, Dollar General, Aldi, Family Dollar, Kroger,
Fred Meyer, and Amazon. The brand's
diverse products, from inflatable floats and lawn play items to
above ground swimming pools, have earned over 18 industry awards
from esteemed family publications.
"We're thrilled to bring Funsicle to Europe and introduce our innovative products
to a new audience," said Ricky Tong,
CMO of Polygroup. "Our success in North
America has set a strong foundation and we're eager to build
on that momentum globally in pursuit of our mission to inspire the
world to play more outdoors."
Funsicle partnered with TerraCycle® last year to
launch the Funsicle Inflatables Free Recycling Program in
North America—a significant brand differentiator enabling consumers
to recycle deflated pools and floats for the first time. Since the
program's inception in April 2023,
over 2,847 lbs. of inflatables have been collected for
recycling.
Looking ahead, Tong added, "We're committed to expanding our
product line, reaching new markets, and continuing our
sustainability efforts, which included setting up solar-powered
manufacturing operations. This is just the beginning of our journey
towards a more sustainable future for outdoor recreation."
With a successful first year and promising global expansion,
Funsicle is poised for continued growth and innovation. Consumers
can anticipate more exciting products and initiatives from Funsicle
in the coming years. For more information, visit Funsicle.com.
About Funsicle
Funsicle® is an outdoor recreation brand within the
Polygroup® family of companies that designs above
ground pools and inflatable swim floats to capture the summertime
spirit of play and relaxation. Its award-winning product line is
sold both online and in major retailers worldwide. Funsicle:
Where Fun Floats®. Learn more: Funsicle.com.
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SOURCE Funsicle