Employees are drawn to the high-quality
content, trust and clarity of information found with
consumer digital platforms such as Amazon, Google and
Netflix
SAN
CARLOS, Calif., June 25,
2024 /PRNewswire/ -- A new survey conducted by XP
Health and Ipsos suggests that offering digital solutions with a
hybrid (i.e., in-person or virtual) approach can improve
satisfaction with vision care.
XP Health, a company dedicated to modernizing vision care
with a digital-first vision platform, partnered with Ipsos, one of
the world's leading market research companies, for
a survey to understand employees' and employers' drivers and
barriers to digital platform usage, the impact of consumer digital
platforms on the expectations employees have of their
employer-sponsored benefits, and opinions, preferences and
usage of healthcare benefits. They surveyed 710 respondents in the
U.S., including 510 employees and 200 employers, between April 11 and May 1, 2024.
"The rapidly evolving digital and workplace landscapes,
like other verticals, are perpetually influenced by our
consumer experiences with ubiquitous brands like Netflix, Google,
and other brands. Vision is one of the last spaces in health to
benefit from digital influence, requiring the vision
care industry to rethink its strategies and develop innovative
digital solutions that cater to the unmet needs of employees and
their employer," said Antonio
Moraes, CEO and co-founder of XP Health.
Among surveyed employees and employers, 75 percent of
employees and 91 percent of employers believe digital platforms
would facilitate easier access to benefits. Furthermore, 68 percent
of these employees and 89 percent of these employers affirm that
digital health platforms would make accessing benefits more
convenient.
Even though employees consider vision care benefits important,
there is a noticeable disconnect in their satisfaction level: only
41 percent of surveyed employees associate vision care with ease of
access or convenience, 40 percent believe they have access to
high-quality benefits providers, and 37 percent perceive vision
care benefits as clear and easy to understand.
Seventy-three percent of employees surveyed stated they were
comfortable accessing their vision benefits via a digital platform,
with 22 percent preferring to access their vision benefits via a
hybrid or virtual platform first. From the employee perspective,
hybrid care is associated with access to a healthcare facility
covered by their insurance (42 percent), the transparency of cost
(40 percent), having providers they trust (38 percent), and a
high-quality service (37 percent).
"With 60 percent of employees surveyed stating that they would
be more likely to use their healthcare benefits if a digital health
option was available, employers could potentially increase benefits
usage and overall satisfaction by incorporating a digital health
platform that aligns with employees' needs," added
Moraes. "Currently, employees prefer in-office visits for
doctor's appointments, but as digital gains ground across
healthcare and as technology improves, we expect virtual to gain
acceptance. For vision care, a digital-first approach with hybrid
care is the future."
The survey suggests that employers may address unmet needs in
employee benefit access and increase utilization by offering a
digital solution that aligns with a traditional consumer
experience. In fact, 59 percent of employees surveyed stated that
their experience with healthcare benefits could be improved by
offering a similar experience to major digital platforms such as
Netflix, Amazon, Google and YouTube. Further, regardless of the
type of digital platform, the survey showed that the most crucial
factors employees consider when using a digital platform are
high-quality content (87 percent), easily comprehensible
content (86 percent), affordable/low cost (86 percent), and trust
in the platform (86 percent).
"This survey found that there is both employer willingness to
offer and employee willingness to use digital health platforms, and
increasingly they are hybrid options," said Ashley Lumpkin, Head of Health Insurance
Advisory, Ipsos. "However, to be successful, these platforms must
align with attributes that employees deem important. Those
associated with traditional consumer platforms – high-quality
content, trust, and clarity – are the very ones missing in current
healthcare offerings."
To read the full white paper click
here.
Methodology:
The findings are based on a survey
conducted online in the United
States by IPSOS on behalf of XP Health This 20-minute
online survey for employees and 10-min online survey for employers
was fielded between April 11, 2024,
and May 1, 2024 and included 710
respondents, 510 employees and 200 employers. This survey screened
respondents for employees who identified as non-managerial
employees with employer-sponsored healthcare benefits and employers
who identified, as a manager, director or executive, works in human
resources or administration and are directly responsible for
employees' healthcare benefits. No post-hoc weights were applied to
this study, and the findings reflect the opinion of these
respondents only.
About Ipsos
Ipsos is one of the largest market
research and polling companies globally, operating in 90
markets and employing nearly 20,000 people. Our passionately
curious research professionals, analysts and scientists have built
unique multi-specialist capabilities that provide true
understanding and powerful insights into the actions, opinions and
motivations of citizens, consumers, patients, customers or
employees. Our 75 business solutions are based on primary data from
our surveys, social media monitoring, and qualitative or
observational techniques. "Game Changers" – our tagline –
summarizes our ambition to help our 5,000 clients navigate with
confidence our rapidly changing world. Founded
in France in 1975, Ipsos has been listed on the Euronext
Paris since July 1, 1999. The company is part of the SBF 120,
Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred
Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA,
Bloomberg IPS:FP www.ipsos.com
About XP Health
XP Health democratizes access to high-quality, delightful
experiences in vision care that double coverage and reduce costs.
It is a digital-first vision platform focused on eye exams and
eyewear that uses customer-centric design and technology to create
a better member experience and improve access. XP Health was
founded to combat the often confusing, expensive, and frustrating
experiences common with vision care and vision insurance. XP Health
was named to Fast Company's 2021 list of "The World's Most
Innovative Companies," and over the past year has expanded from 30
to 2,600+ customers, including DocuSign, Navistar, Chegg, Sequoia
Consulting, and strategic partner Guardian Life Insurance. To learn
more visit xphealth.co.
Media Contact
Ivy Cohen
Ivy Cohen Corporate Communications
(212) 399-0026
ivy@ivycohen.com
View original
content:https://www.prnewswire.com/news-releases/digital-solutions-offering-a-hybrid-approach-are-valued-for-healthcare-according-to-new-survey-from-xp-health-and-ipsos-302180899.html
SOURCE XP Health