International Data Group (IDG) Appoints Michelle Boockoff-Bajdek as Chief Marketing Officer
June 25 2024 - 12:34PM
Business Wire
Key appointment to accelerate growth
strategy and enhance go-to-market capabilities
International Data Group (IDG), the leading market intelligence
and data company, announced today the appointment of seasoned
marketing executive Michelle Boockoff-Bajdek as Chief Marketing
Officer (CMO). Boockoff-Bajdek will join the IDG Executive
Leadership Team, reporting directly to Genevieve Juillard, Chief
Executive Officer of IDG.
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Michelle Boockoff-Bajdek, Chief Marketing
Officer, IDG. (Photo: Business Wire)
Boockoff-Bajdek joins IDG from Skillsoft, where she built and
led a global marketing team responsible for driving brand
awareness, customer preference, and company growth. Her extensive
industry experience will help to position IDG at the forefront of
enabling IT buyers and vendors to make critical technology
decisions. As CMO, Boockoff-Bajdek will oversee the company's
global marketing strategy with a focus on delivering exceptional
customer experiences and driving growth by leveraging the power of
the IDC and Foundry brands.
"We're thrilled to welcome Michelle to this newly created role.
Her leadership as a brand evangelist, customer advocate, and
go-to-market expert will be fundamental to IDG's growth," said
Genevieve Juillard. "Her experience leading global marketing
functions for iconic technology brands gives her a deep
understanding of our customers’ needs."
Prior to Skillsoft, Boockoff-Bajdek served as the CMO of IBM
Watson and led global business marketing for The Weather Company,
an IBM Business, helping companies make better decisions in the
face of weather challenges.
"I am excited to be joining IDG at such a pivotal time. Having
long admired the company and been a customer myself, I truly
understand the significant impact IDG has had on technology
decision making. I believe there is no company better positioned to
guide organizations through the rapidly evolving tech landscape,
particularly in the era of generative AI," said
Boockoff-Bajdek.
Boockoff-Bajdek is a Marketing Academy Fellowship alumna, a
founding member of CMO Huddles, and holds a master's degree from
Simmons University.
About International Data Group
International Data Group, Inc. (IDG) is the world’s leading and
most trusted market intelligence and data company, with operations
in more than 50 countries. Every day, technology decisions are made
using the essential intelligence delivered by our two business
units, International Data Corporation (IDC) and Foundry. Through
the global influence of IDC’s analyst-backed research and
proprietary data, the ubiquitous reach of our Foundry editorial
brands, and the most sought-after events for the technology market,
IDG has been at the forefront of technology evolution for 60 years.
To learn more about IDG, please visit idginc.com.
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Rachael Ferranti 720-638-8522 Rachael.ferranti@foundryco.com
Julia Halewicz 646-761-1320 julia_halewicz@idg.com