NEW
YORK, June 25, 2024 /PRNewswire/ -- Liminal
announces the release of the 2024 Link Index for Customer
Authentication, its latest report examining the leading technology
vendors in the increasingly competitive customer authentication
solutions market. This benchmark report identifies the top 15
solution providers addressing current authentication challenges
such as the passwordless transition, poor account recovery, and
revenue optimization while meeting future demands for automated
risk decisioning, native fraud detection, and increased use of biometrics.
Liminal's research report offers a detailed market analysis and
assessment of product capabilities and market presence, evaluating
over 50 customer authentication solutions.
"Today's businesses are under immense pressure to fend off
sophisticated cyber threats while simultaneously delivering
seamless customer experiences and keeping costs in check," says
Liminal CEO Travis Jarae. "The Link
Index for Customer Authentication zeroes in on the top providers
who excel in these areas, offering scalable, flexible solutions
that improve security, customer satisfaction, and financial
performance. This report equips businesses with actionable insights
to make fast, informed decisions in a dynamic market."
The market has matured, with component solutions converging into
a crowded space for integrated authentication platforms, where
basic authentication features are now commoditized and embedded in
adjacent customer identity-oriented products. The report highlights
the diversity of the customer authentication market, showcasing
vendors ranging from global cloud service providers and
Communications Platform as a Service (CPaaS) giants to emerging
biometrics companies. These evaluated companies vary significantly
in size, product suites, and approaches to solving authentication
challenges. In this competitive landscape, the top 15 providers
have emerged with solutions that meet the market's needs for
enhanced security, operational efficiency, and user experience.
The Link Index for Customer Authentication breaks down each
vendor's core capabilities, market influence, and go-to-market
strategy. It emphasizes advanced features like AI-driven risk
decision-making, passwordless authentication, and comprehensive
identity and access management (IAM) capabilities. Vendors
combining identity proofing, fraud detection, and user management are notably
effective. The top 15 distinguished themselves by meeting a minimum
product execution threshold and minimum strategy threshold. For
detailed evaluation criteria, visit our website to access the full
report.
Leading customer authentication solutions offer significant
benefits, such as reducing account recovery costs, lowering call
center expenses, and decreasing customer churn, with businesses
saving millions of dollars annually. Companies across various
sectors, including financial services, healthcare, e-commerce, and
travel, see a significant return on investment by adopting these
advanced solutions. For a list of the top-ranked vendors, their
product details, and a breakdown of ROI by industry and company
size, explore your options for accessing the report.
Link Index Methodology
Using data and insights from
Liminal's Link platform, the Link Index evaluates and ranks leading
vendors based on specific use cases. Liminal's proprietary
framework assesses product capabilities according to market trends
and buyer needs, supported by the Liminal Landscape taxonomy and
ontology. This involves a thorough buyer survey to identify key
features and valued components, considering factors like customer
satisfaction, market penetration, and brand recognition. Members
can sign in to their Link account and view the report for
complete results. Not yet a member? Explore your options to access
the benchmark report.
About Liminal
Liminal is a market intelligence and
strategic advisory firm specializing in cybersecurity, financial
crimes compliance, identity and fraud, and trust and safety across industries
while catering to the private equity and venture capital community.
Founded in 2016, Liminal supports executive decision-making at all
product and business lifecycle stages, enabling many of the world's
most prominent founders, leaders, and investors to build, acquire,
and invest in the next generation of solutions and technologies. We
provide access to proprietary data and analysis, strategic
frameworks, and integrated insights on the industry's only
actionable market and competitive intelligence platform.
For more information, visit www.liminal.co.
Contact:
Stacy Schulman
Liminal Media Relations
media@liminal.co
1 (602) 616-9818
View original content to download
multimedia:https://www.prnewswire.com/news-releases/liminal-releases-2024-link-index-for-customer-authentication-revealing-the-top-15-technology-providers-leading-in-security-and-customer-experience-302182057.html
SOURCE Liminal Strategy, Inc.