Orby AI (Orby), a technology trailblazer in generative AI solutions
for the enterprise, today announced the closing of its series A
round of financing, raising $30 million from world-class investors.
The Series A round was co-led by New
Enterprise Associates (NEA), Wing VC and WndrCo with additional
participation from Pear VC. The new investments will be used to
accelerate the development and commercialization of the industry’s
first generative AI process automation platform powered by a
sophisticated large action model (LAM). The Series A financing
follows a seed funding round co-led by NEA and Pear VC.
“At WndrCo, we strongly believe that
AI agents will fundamentally transform the future of work,” said
Jeffrey Katzenberg, Founding Partner of WndrCo. “Orby’s platform
automates the mundane so that organizations can focus on their most
strategic and impactful work. We’re thrilled to partner with the
Orby team to bring these capabilities to large enterprises.”
Redefining What’s
Possible
Most of today's businesses have
essential activities, such as data entry, document processing and
validation of complex forms, invoices, expenses and contracts, that
can be fully automated.
However, many organizations don’t have
a clear technical understanding of what is feasible. This forces
them to waste time and money discovering what workflows are best to
automate first. Unfortunately, traditional automation solutions
lack the necessary AI sophistication and remain too costly and
technically challenging to automate more complex repetitive work
beyond simple rules-based automation.
“We see a massive market opportunity
in the application of generative AI technology to address complex
enterprise workflows that can negatively impact productivity,” said
Bruce Beck, Enterprise Systems CIO at JLL Technologies. “Orby’s
unique AI approach stands poised to revolutionize the very fabric
of enterprise, untangling the knots of complex workflows and
ushering in a future of unparalleled efficiency.”
“Yesterday’s process automation
solutions were never designed to address the dynamic and complex
nature of work being performed within the enterprise,” said Bella
Liu, Co-Founder and CEO of Orby AI. “At Orby, we are blowing the
lid off what AI can do for enterprises with a completely new
platform that observes and learns any task performed, analyzes it
contextually, and creates automated workflows that can be
immediately enacted,” Liu concluded.
Orby AI has developed the first
self-service, end-to-end generative AI platform to meet these
modern automation goals. By removing complexity and creating a
unique workflow discovery, Orby’s generative AI platform seamlessly
builds automations for virtually any business workflow.
“Orby's approach and large action
model technology overcomes key challenges of traditional process
automation, simplifying workflow definition for business users,”
said Dan Twing, President and Principal Analyst for Intelligent
Automation at Enterprise Management Associates. “With neuro
symbolic programming, their platform captures standard process
flows and ensures robust exception handling to provide a resilient
automation solution that now makes AI-driven automation accessible
and highly efficient for the enterprise.”
No More Rules
Unlike legacy automation solutions,
Orby’s patented technology combines a multimodal large action model
(LAM) foundation with an AI agent that leverages state-of-the-art
neurosymbolic programming — utilizing symbolic reasoning and neural
network-based analysis — to quickly and accurately generate
actionable workflow automations that continually learn, adapt and
improve. Workers are now empowered to automate what they want, when
they want without relying on technical help.
With this unique combination of
technologies, Orby’s platform stands alone as the only to
continuously observe, learn, automate, and adapt to repetitive
workflows for a wide range of enterprise processes that legacy
rules-based systems simply cannot support.
Orby radically reduces the time to
automation from months to minutes while enabling automation for
tasks that require decision-making and domain knowledge that are
simply not possible today with traditional approaches.
Enter Generative Process
Automation
Generative Process Automation (GPA)
represents a new class of business process automation, and the next
technological advancement redefining workflow automation within the
enterprise.
Also referred to as “agentic process
automation (or APA)” this unique approach effectively combines
the high-level cognitive abilities of AI with the benefits of
automation, enabling systems to perform tasks that involve
intricate planning, reasoning, and adaptation.
In this context an AI agent receives a
set of instructions and then autonomously generates a workflow that
incorporates other specialized agents to carry out various
sub-tasks, such as data analysis or customer interaction. This not
only offloads repetitive cognitive labor from humans but also
enhances the capability of processes to handle complex, variable
scenarios autonomously.
Unlike conventional approaches, GPA is
based on next-generation large action models (LAMs) and AI agents
to automatically learn, reason and act on repetitive enterprise
workflow processes in real time. This allows for the automatic
discovery, understanding and learning of general patterns and
relationships across unstructured datasets to generate complete
automation at scale for myriad enterprise workflows.
About ORBY AIHeadquartered in
Mountain View, California, Orby AI is fundamentally transforming
the way enterprise teams perform, delivering the only enterprise
automation platform that leverages purpose-built generative AI to
deliver unprecedented automations of any complexity — at scale —
without the costly and cumbersome processes required by legacy
systems. Founded by AI experts and engineers formerly at Google and
UiPath, Orby AI has raised $35 million in financing from premier
investment firms including New Enterprise Associates (NEA), Pear
Venture Capital, WndrCo and Wing VC.
Media Contacts
David Callischdavid@orby.ai+1 (408)-504-5487
A photo accompanying this announcement is available at
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