Company brings together innovative technology
with top media forensics
and cybersecurity experts
to safeguard against deception
SAN
MATEO, Calif., June 27,
2024 /PRNewswire/ -- GetReal Labs, the world's
leading authority on malicious manipulated content and deepfakes,
today announced its launch from stealth. The company has been
incubated over the past two years by Ballistic Ventures, the
premier venture capital firm for early-stage cybersecurity
innovations, and UC Berkeley Professor Hany
Farid, the preeminent and most trusted media forensics
expert in the field.
"The inception of GetReal stems from years of watching AI trends
and the democratization of its systems and tools. With a
significant amount of all online content soon to be AI-generated,
and first-hand accounts of how nefarious actors are exploiting
advancements, we're at the juncture where GetReal is critical,"
said Ted Schlein, Co-founder
and General Partner of Ballistic Ventures, who co-founded GetReal
Labs and serves as its interim CEO. "We incubated GetReal because
we understand the very real and growing threats to economies and
society. Our mission is to stop these threats with the market's
most advanced technology for authenticating content and detecting
deception – and the team we've assembled gives me great hope for
our future."
"The malicious use of AI comes with serious and immediate
consequences. It's not futuristic. We've already seen it happen,
from market turmoil caused by a viral image of a Pentagon
explosion, to the deepfake disruptions in Slovakia's latest election, and the
CFO-deepfake that led to a $25M wire
transfer," said Hany Farid,
Co-founder and Chief Scientist of GetReal Labs, who also serves as
Professor at UC Berkeley in the Electrical Engineering &
Computer Sciences and the School of Information. "Having spent over
25 years working with corporations and governments on digital
forensics and image analysis, I can say with certainty that there's
a real and urgent need to address malicious content now. That's why
GetReal is here, and I'm excited we can finally share what we've
built."
GetReal Labs' mission is to protect organizations worldwide from
the threats posed by the malicious use of manipulated content. From
AI-generated profiles on social media, to voice scams targeting
individuals in corporate accounting and IT teams, to a photoshopped
image of a CEO in handcuffs, GetReal offers a suite of forensic
solutions for multimedia content as well as real-time detection of
malicious voice and video. The company will shape the way
organizations protect themselves from deceptive content,
including:
- Financial institutions and corporations for
fraud prevention and trusted communications
- Media organizations for verification and integrity
- Government agencies for law enforcement and national
security
"We're entering the new era of generative AI, but what we see
now is really only scratching the surface of what's to come," said
renowned cybersecurity expert Kevin
Mandia, founder and former CEO of Mandiant and
Co-founder and General Partner at Ballistic Ventures. "The new
attack vector it has created cannot be ignored. GetReal's ability
to provide advanced detection of deception and clear explainability
of results is what will give organizations the leg-up in this new
fight. The team deeply understands this space, and their innovation
is exactly what's needed."
In addition to Schlein and Farid leading the company and its
vision, GetReal Labs also announced today the appointment of
Jim Brennan as Chief Product
and Technology Officer. Brennan has spent over two decades driving
product vision and engineering leadership at BetterCloud, IBM
Security, SecureWorks, Red Hat, Internet Security Systems and the
Department of Defense.
To date, GetReal Labs has raised investments from Ballistic
Ventures and Venrock. Ballistic Ventures Co-founder and
General Partner Roger
Thornton, who co-founded GetReal Labs, will join
GetReal's board.
For corporations, financial institutions, government agencies,
social media companies and other organizations looking to
authenticate content and combat deception, reach out to us.
About GetReal Labs
GetReal Labs is the world's leading
authority on malicious synthetic content and deepfake detection,
offering advanced solutions to authenticate content and combat
deception. The company's technology serves corporations, financial
institutions, media organizations, government agencies and social
media companies. GetReal Labs was incubated by Ballistic Ventures,
the venture capital firm dedicated exclusively to funding and
incubating entrepreneurs and innovations in cybersecurity, and
Hany Farid, the go-to source for
media forensics. Learn more at getreallabs.com and follow the
company on LinkedIn.
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SOURCE GetReal Labs