15% of Brits have planned their summer
holidays around the Euros and Olympics
85% of Brits plan to spend as much or more on
travel in the next 12 months as they did in the past 12 months,
indicating a strong outlook for the travel and holiday
sector
MANCHESTER, England, July 1, 2024
/PRNewswire/ -- The announcement of the snap UK general
election in May prompted nearly a third of Brits to
alter their holiday plans, according to new consumer research from
Travel Counsellors, the UK's largest and fast-growing
technology platform for travel entrepreneurs that connects over
2,000 independent business owners.
Despite the influence of the General Election on some people's
holiday plans, the consumer research also indicated that the travel
sector is set to remain in rude health over the next 12 months,
with 85% of people saying that they will spend as much or more on
travel in the next year as they did in the last year. Moreover, the
data indicated that travel remains Brits' top spending priority
over the next year, ahead of other discretionary categories such as
fashion, eating out, and home and garden renovations.
The survey of 2,000 nationally representative respondents found
that:
- 16% of Brits said they have altered their holiday
plans to be in the UK at the time of the general election so
that they could vote in person
- A further 14% of Brits said that they had altered their
holiday plans to be around in the build-up and at the time of the
general election as it's an important moment for the UK
- Additionally, 15% of Brits said that they had
planned their summer holidays around the Euros and Olympics,
including choosing destinations where they can watch the matches
and competitions in person. This is backed up by Travel
Counsellors' own booking data, with a more than doubling in
customer bookings for departures to Germany in June.
Steve Byrne, CEO of Travel
Counsellors, comments on the findings: "Demand for summer
holidays and travel remains exceptionally strong, with our research
indicating it remains the top spending priority for consumers,
albeit this year a significant number of people are making plans
around key events such as the Euros, the Olympics and the general
election.
"At Travel Counsellors, we have seen very strong booking trends
and consumer demand during the first half of the year, which
underscores the enduring and growing importance of holidays in
providing a much-needed escape and opportunity for relaxation."
About Travel Counsellors
Travel Counsellors is the UK's largest and fast-growing
technology platform for travel entrepreneurs that connects over
2,000 independent business owners, ultimately enabling them to
deliver exceptional levels of customer service. In the year to 31
October 2023, Total Transaction Value ("TTV") on the platform
was more than £900m, up more than 20% against the prior year.
Travel Counsellors is multi-award-winning and has a five star,
'Excellent' rating on Trustpilot. It was founded in 1994. For
further information about Travel Counsellors, please visit:
https://www.travelcounsellors.co.uk/our-story/
Notes to Editors
The research was conducted by
Censuswide, among a sample of 2,001 UK adults (Aged 16+). The data
was collected between 20/06/24 and
21/06/24. Censuswide abides by and employs members of the
Market Research Society and follows the MRS code of conduct which
is based on the ESOMAR principles.
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