DYPER™ Announces New Line of Cotton-Enhanced Products featuring The Smurfs, Exclusively Available at Walmart
July 01 2024 - 8:00AM
DYPER, Inc., a leading innovator in environmentally conscious baby
care diapers, pants, and wipes, is expanding its portfolio with the
launch of its new cotton-enhanced Limited Edition Smurftastic line,
exclusively available at select Walmart stores and Walmart.com
beginning Summer 2024.
Featuring character prints of the beloved Smurfs, DYPER
Smurftastic Diapers and Training Pants are made with a
cotton-enhanced cover and are remarkably soft and ultra
absorbent. Each size introduces families to a new Smurf
character - from Brainy Smurf and Papa Smurf to Smurfette and other
members of the little blue eco-warrior squad.
“DYPER’s Limited Edition Smurftastic line was created for
families in search of fun, skin-safe, cost-effective, and
high-performing babycare products,” said DYPER’s newly appointed
Chief Executive Officer, Giusy Buonfantino. “These new diapers and
training pants are cotton-enhanced, which makes them incredibly
soft on baby’s skin, in addition to being ultra absorbent."
Clinically tested by DermaTest® and awarded their highest 5-star
rating by dermatologists, DYPER’s Limited Edition Smurftastic
Diapers and Training Pants offer superior quality and
skin-friendliness while also being made without lotions, parabens,
fragrances, chlorine, latex, alcohol, TBT, parabens, and
phthalates. They are hypoallergenic and unscented, making them
incredibly gentle on baby’s delicate skin.
Just as the Smurfs teach, every contribution to the sustainment
of the planet matters - no matter how big or how small. With each
purchase of Limited Edition Smurftastic Diapers, Training Pants and
Swim Pants, DYPER will contribute to the recovery of plastic from
the ocean, verified by rePurpose Global.
“We see the DYPER Smurftastic line as a more affordable entry
point for parents who may also be considering more eco-conscious
products for their families,” added Buonfantino. “DYPER is
relentlessly focused on making our world a better, happier, and
safer place for children to grow up in. Partnering with the Smurfs
- whose deep commitment to protecting the oceans - echoes our own
desire to keep Earth clean and blue.”
DYPER also co-curated an environmental educational curriculum
with rePurpose Global to empower families to enjoy and preserve
nature through informative articles and engaging family-friendly
activities that foster an appreciation for the outdoors, hosted on
DYPER.com and through the DYPER mobile app.
DYPER Smurftastic Training Pants are available in Size 2T/3T -
Size 4T/5T, while Smurftastic Diapers are available in Size N -
Size 6. DYPER Smurftastic Wipes are available in a 6-pack (504
wipes). Each item retails for $17.97 and are exclusively available
at select Walmart stores nationwide. DYPER Smurftastic Swim Pants
are available in Size Small - Large and retail for $9.97 at
Walmart.com.
For media inquiries, please contact:
Alex
Vailasalexandra@dyper.com
Ida
Yenneyidayenney@gmail.com
About DYPER™ DYPER is the environmentally
conscious baby care brand that cares for your baby and their
planet. The company is proudly B Corp Certified in which the
highest standards of independently verified performance,
accountability, environmental stewardship, and transparency are
met. DYPER’s products, including diapers, training pants, wipes and
additional baby care items, are designed to prioritize plant-based
ingredients and are made without harmful chemicals. The brand is
available on the DYPER website and on Walmart.com, Amazon.com, and
Target.com. Learn more at DYPER.com.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/3771ebee-e041-4f3f-b379-d2a1125a2911
https://www.globenewswire.com/NewsRoom/AttachmentNg/eff231ec-3291-4fca-9173-e52c19cd38b4
https://www.globenewswire.com/NewsRoom/AttachmentNg/a8308f8f-893f-45a4-aae5-3202a28298e2