SHANGHAI, July 1, 2024
/CNW/ -- Trip.com Group, a leading global online travel agency, has
announced a strategic partnership with Prioticket, a premier
connectivity platform for the management, sale, and distribution of
tours, activities, and experiences. This collaboration represents a
milestone in Trip.com Group's efforts to enhance its offerings and
provide seamless connectivity for travellers worldwide.
Prioticket is the leading connectivity platform specialising in
the management, sale, and distribution of tours, activities, and
experiences. It offers a comprehensive suite of tools that
facilitate the integration of third-party systems, centralised
management of global distribution, and feature-rich point-of-sale
solutions.
Expanding Connectivity and Enhancing Experiences
Through an innovative API integration, Trip.com Group will
connect with suppliers, aggregators, and platform partners
associated with Prioticket. This partnership will also enable
Trip.com Group to access over 50 additional reservation systems,
broadening its international network and integration, especially
for attractions in Europe, the
Middle East and the US.
Under this new partnership, Trip.com users can look forward to
experiencing Rockefeller Center in New
York, Tivoli Gardens and Ikono Experiences in Europe. Unique tours await too – such as
hop-on hop-off bus tours from City Sightseeing Worldwide, Harry
Potter Studio Tours from Evan Evans Tours, and top attractions in
Dubai and
Abu Dhabi, such as Museum of the
Future, At the Top Burj Khalifa and Louvre Abu Dhabi via
priohub.
This comes amidst growing interest in tours and activities in
these markets, with an estimated year-on-year booking growth of an
estimated 40% in the first quarter of 2024 for markets such as UAE
and Europe.
Empowering Growth and Optimisation
With this integration, key attractions, tours, and activities
providers will also benefit from the ability to update prices and
inventory via API automatically, ensuring accurate and up-to-date
information for travellers.
"This partnership with Prioticket aligns perfectly with our
commitment to providing comprehensive travel solutions and
exceptional experiences for our customers," said Chase Liu, General Manager of Attractions &
Tours of Trip.com Group. "By integrating with Prioticket's robust
platform, we are expanding our reach and enhancing the efficiency
of our operations, which ultimately benefits our partners and
travellers alike."
Prioticket's CEO, Gert-Jan
Ruiter, also expressed enthusiasm for the partnership,
stating: "This partnership with Trip.com Group represents a
significant advancement in our mission to be the leading
connectivity platform in the travel industry."
"By integrating our robust platform with Trip.com Group's
extensive network, we are ready to deliver our partners
unparalleled access and convenience to a wider audience. This
collaboration perfectly fits our goal, and being the first to
achieve such an integration showcases our commitment to innovation
and excellence. We are excited about the opportunities this
collaboration brings and look forward to a successful partnership,"
he said.
As Trip.com Group continues to expand its services, this
partnership represents a significant step forward. This series of
partnerships in the activities and tours sector further solidifies
its position as a leading travel provider on the world stage.
About Trip.com Group
Trip.com Group is a leading global travel service provider
comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across
its platforms, Trip.com Group helps travellers around the
world make informed and cost-effective bookings for travel products
and services and enables partners to connect their offerings with
users through the aggregation of comprehensive travel-related
content and resources, and an advanced transaction platform
consisting of apps, websites and 24/7 customer service centres.
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in
2021, Trip.com Group has become one of the best-known
travel groups in the world, with the mission "to pursue the perfect
trip for a better world". Find out more
about Trip.com Group here: group.trip.com.
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SOURCE Trip.com Group