The global contextual advertising company enters the
Australian market with acquisition of JustEggs, expanding its
footprint in the APAC region
SYDNEY, July 2, 2024
/PRNewswire/ -- Seedtag, the global leader in contextual
advertising, announced today that the company has acquired
JustEggs, an Australian-owned creative intelligence business
that drives measurable digital solutions for brands and
advertisers. The acquisition is a strategic move to support
business growth across the APAC region by introducing Seedtag's
proprietary contextual AI technology, Liz, to the Australian
market.
Founded in 2013, JustEggs specialises in leveraging its
innovative digital solutions to create engaging campaigns that
offer true value for brands and advertisers. Starting in July,
JustEggs will integrate Seedtag's privacy-first targeting
technologies into its offering to further enhance its advertising
solutions, providing more targeted and effective campaigns for its
clients through the power of contextual AI. To ensure a smooth
integration of both technologies, Seedtag and JustEggs will work
closely together while delivering a seamless experience to their
partners. JustEggs' CEO and Founder, Nik
Kontoulas, will remain with the company, assuming the role
of Managing Director ANZ.
The number of internet users in Australia is expected to exceed 23.3 million
by 2025, achieving an impressive internet penetration rate of over
89% - according to Statista. For Seedtag, entering the Australian
market was a natural step toward fulfilling its mission of becoming
the contextual partner for brands, agencies, and publishers.
Australia will now benefit from
privacy-first advertising that reaches consumers through their
real-time interests at scale. This launch follows Seedtag's
successful market entries in India
and Peru in 2023 and Canada in 2024.
For over a decade, Seedtag has been developing its in-house
contextual AI technology, Liz, to meet the ever evolving needs of
the adtech industry. In 2024, Seedtag was awarded "Best Contextual
Targeting Offering" at Digiday Media Awards. The acquisition of
JustEggs increases Seedtag's presence to a total of 17 markets.
"The acquisition of JustEggs is a clear example of Seedtag's
willingness to continue its international expansion into the APAC
region," said Albert Nieto, Co-CEO
& Co-Founder of Seedtag. "We are very excited to partner with
one of the best teams in our industry to bring contextual
intelligence to new heights."
"Teaming up with Seedtag thrusts us into a fresh era of digital
advertising innovation for the ANZ market," said Nik
Kontoulas, founder of JustEggs. "With their proprietary tech
and global reach, we're geared up for success in a cookieless world
and beyond. It's an exciting journey ahead."
"Australia is a very
sophisticated, data and technology-led market, and we have much to
contribute to this local digital advertising industry," said Dal
Gill, VP of New Markets at Seedtag. "Following our successful entry
into India, this is the second
market we have opened in the APAC region. I'm confident that our
unique contextual advertising solutions will greatly benefit
Australian brands and publishers in achieving their advertising
goals while meeting the demand for privacy-first, scalable
targeting."
About Seedtag
Seedtag is the leading contextual advertising company that
creates highly impactful and engaging digital ads within relevant
premium content, powering targeting and returns for top publishers
and the finest brands. The company's contextual AI, Liz, allows
brands to engage with consumers within their universe of interest
on a cookie-free basis.
Seedtag was founded in Madrid
in 2014 by two ex-googlers who wanted to get the most out of
editorial images. Today, it is a global company with more than 600
employees and a significant international presence, with offices in
Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, Peru, Canada,
US, India and Australia.
About JustEggs
Founded in 2013 JustEggs specialize in the convergence of
creative, media and data, helping 100+ brands drive customer
acquisition and retention.
The mission always remains to evolve the digital ad market with
effective and measurable digital ad solutions that drive relevancy
for consumers and real world results for retail marketers.
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