NEW YORK, Oct. 13, 2016 /PRNewswire/ -- For the third
consecutive year, Colgate® Optic White® is teaming up with the
Country Music Association (CMA) to share in the excitement of "The
50th Annual CMA Awards" taking place on Wednesday, November 2. To help celebrate this
special milestone in CMA Awards history, Colgate Optic White has
partnered with Country Music sensation Jana
Kramer to share exclusive beauty tips, including how to
adapt red carpet CMA Awards styles for everyday moments. Starting
today, fans can enjoy behind-the-scenes access to Country Music's
Biggest Night™ by following @CountryMusic on Twitter and
@OpticWhite and @KramerGirl on Twitter and Instagram.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7894451-colgate-optic-white-jana-kramer-cma-awards
"It's fun to look at the past 50 years and see how red carpet
trends have evolved," said Kramer. "But throughout the decades, one
glamorous constant has always been a beautiful white smile. This
year, I'm excited to celebrate this milestone in CMA Awards history
with Colgate Optic White, my go-to for a whiter, brighter, bolder
smile."
Colgate Optic White will provide fans with behind-the-scenes
access to Kramer leading up to the 2016 CMA Awards, including a
Facebook Live chat, a Snapchat scavenger hunt, and other surprises
including opportunities for fans to enter for a chance to win
prizes and tickets to meet Jana on her tour.
"The CMA Awards are the pinnacle achievement in Country Music
and the perfect opportunity for fans to see many of their favorite
Country artists show-off their red carpet-worthy smiles," said
Bill Van de Graaf, Vice President
and General Manager, North America Oral Care Marketing at
Colgate-Palmolive. "Artist and performer Jana Kramer exemplifies the power of a bold
smile and we are thrilled to be partnering with her for this
milestone anniversary of 'The 50th Annual CMA
Awards'."
To engage with fans near and far, @OpticWhite will live-tweet
throughout the CMA Awards, sharing historical tidbits relating to
the anniversary and discussing the glamorous looks and smiles
taking center stage. To get live updates from "The 50th
Annual CMA Awards" and details on Jana's Facebook Live session
hosted on CMA's Facebook page, follow @OpticWhite on Twitter and
Instagram and @CountryMusic on Twitter with
#DesignerSmile.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company,
tightly focused on Oral Care, Personal Care, Home Care and Pet
Nutrition. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized
brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring,
Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline
and Suavitel, as well as Hill's Science Diet, Hill's Prescription
Diet and Hill's Ideal Balance. For more information about Colgate's
global business, visit the Company's web site at
http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral
health education program, please visit
http://www.colgatebsbf.com.
About Jana
Kramer
Singer-songwriter Jana
Kramer's latest album thirty one debuted #3 on the
country albums chart with nearly 18,000 copies sold in the first
week and reached #10 on the Billboard Top 200 all-genre chart.
Named one of 2015's Next Women of Country by CMT, Kramer co-wrote
over half of the tracks on the album, which was produced by
Scott Hendricks and released October
of last year. In addition to her current single "Circles," Kramer's
gold-certified Top 3 single "I Got The Boy" also appears on the
album and was named one of the Best Songs of 2015 by Rolling
Stone. Her self-titled debut album was released to much
critical praise, earning her the title of ACM's 2012 New Female
Vocalist of the Year, as well, the title of most played debut
artist at Country Radio for 2012. As one of the fastest rising
debut artists of 2012, Kramer has impressively sold over 2 million
tracks from her debut album. For more, follow Kramer on Twitter,
Facebook, Instagram or visit janakramer.com.
About CMA Awards
The first "CMA Awards Banquet and
Show" was held in 1967. The following year, the CMA Awards was
broadcast on television for the first time – making it the longest
running, annual music awards program on network TV. The CMA Awards
have aired on ABC since 2006. ABC will be the network home of the
CMA Awards and CMA's other two television properties, "CMA Music
Festival: Country's Night to Rock" and "CMA Country Christmas,"
through 2021. For more information on "The 50th Annual
CMA Awards," visit CMAawards50.com.
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SOURCE Colgate-Palmolive