UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For
the month of December 2024
Commission File Number: 001-37385
Baozun Inc.
No. 1-9, Lane 510, West Jiangchang Road
Shanghai 200436
The People’s Republic of China
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.
Form 20-F
x Form 40-F ¨
SIGNATURES
Pursuant to the requirements
of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
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Baozun Inc. |
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By: |
/s/ Catherine Zhu |
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Name: |
Catherine Zhu |
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Title: |
Chief Financial Officer |
Date:
December 30, 2024
Exhibit Index
Safe Harbor Statement
This announcement contains forward-looking statements.
These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995.
These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,”
“aims,” “future,” “intends,” “plans,” “believes,” “estimates,”
“confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,”
“going forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but
not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking
statement, including but not limited to Baozun’s filings with the United States Securities and Exchange Commission and its announcements,
notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement
is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation
to update such information, except as required under applicable law.
Exhibit 99.1
Hong Kong Exchanges and Clearing Limited and
The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its
accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole
or any part of the contents of this announcement.
Under our weighted voting rights structure,
our share capital comprises Class A ordinary shares and Class B ordinary shares. Each Class A ordinary share entitles the
holder to exercise one vote, and each Class B ordinary share entitles the holder to exercise ten votes, respectively, on any resolution
tabled at our general meetings, except as may otherwise be required by law or by the Rules Governing the Listing of Securities on
the Stock Exchange of Hong Kong Limited or provided for in our memorandum and articles of association. Shareholders and prospective investors
should be aware of the potential risks of investing in a company with a weighted voting rights structure. Our American depositary shares,
each representing three of our Class A ordinary shares, are listed on the Nasdaq Global Select Market in the United States under
the symbol BZUN.
Baozun Inc.
寶尊電商有限公司*
(A company controlled through weighted voting
rights and incorporated in the Cayman Islands with limited liability)
(Stock Code: 9991)
RENEWAL OF CONTINUING CONNECTED TRANSACTION
INTRODUCTION
Reference is made to the announcement and circular
of the Company dated October 5, 2022 in relation to, among others, the (i) logistics services; and (ii) marketing and platform
services procured from Alibaba Group. As the CCTs are expected to expire on 31 December 2024 and the Group intends to continue the
transactions contemplated thereunder, the Company has set out details of the renewed CCTs in this announcement below.
LISTING RULES
IMPLICATIONS
As of the date of this announcement, Baotong Inc.
was owned as to 63.0% by the Company and 37.0% by Cainiao. Thus, Cainiao (a subsidiary of Alibaba Group Holding Limited) is a substantial
shareholder of Baotong Inc. and a connected person of the Company at the subsidiary level. By virtue of 14A.13 of the Listing Rules, Alibaba
Group are associates of Cainiao and therefore connected persons of the Company at the subsidiary level.
Accordingly, the renewed CCTs constitute connected
transactions of the Company under Chapter 14A of the Listing Rules. By virtue of Rule 14A.101 of the Listing Rules, since (i) Alibaba
Group are connected persons at the subsidiary level, (ii) the Board has approved the renewal of CCTs; and (iii) the independent
non-executive Directors have confirmed that the terms of the CCTs are fair and reasonable and is on normal commercial terms or better
and in the interests of the Company and its Shareholders as a whole, the renewal of CCTs is subject to the notification and announcement
requirements but is exempt from the circular, independent financial advice and independent shareholders’ approval requirements under
Chapter 14A of the Listing Rules. |
Reference is made to the announcement
and circular of the Company dated October 5, 2022 in relation to, among others, the (i) logistics services; and (ii) marketing
and platform services procured from Alibaba Group. As the CCTs are expected to expire on 31 December 2024 and the Group intends to
continue the transactions contemplated thereunder, the Company has set out details of the renewed CCTs in this announcement below.
The table below sets forth the entities
that constitute connected persons of the Company and have involved in the renewed CCTs and the nature of their connection with the Company:
Name |
Connected relationship |
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Alibaba Group |
As of the date of this announcement, Baotong Inc. was owned as to 63.0% by the Company and 37.0% by Cainiao. Thus, Cainiao (a subsidiary of Alibaba Group Holding Limited) is a substantial shareholder of Baotong Inc. and a connected person of the Company at the subsidiary level. By virtue of 14A.13 of the Listing Rules, Alibaba Group are associates of Cainiao and connected persons of the Company at the subsidiary level. |
| 3. | RENEWAL OF CCTS WITH ALIBABA GROUP |
| 3.1 | Logistics services procured from Alibaba Group |
Background and reasons for the
transaction
Logistics is a critical procedure for
e-commerce as the Group needs to leverage on efficient logistics services to help ensure a smooth and positive shopping experience for
consumers. The Group has been selling the products purchased from its brand partners and/or their authorized distributors to consumers
under its distribution model. Under the consignment model, the Group also provides warehousing and fulfillment services, whereby its brand
partners stock their goods in warehouses of the Group for own future sales and the Group is responsible for managing storage and delivering
goods to consumers. The Group requires efficient and reliable logistics services to enable its products to be safely and promptly delivered
to its customers. The Group adopts a flexible outsourcing logistics model with several third-party logistic partners, with leading nationwide
and quality logistics service providers, including Alibaba Group. By capitalizing on the logistics data platform and global fulfilment
network of Alibaba Group, efficient and reliable domestic and international one stop-shop logistics services can be provided to the Group
and its customers for fulfilling their different logistic needs.
The logistics services include, among
others, warehouse operation, storage and domestics and international delivery services provided by Alibaba Group from time to time. The
logistics service fees shall be calculated and settled in accordance with the underlying agreements and the standard terms and conditions
(as applicable) as amended and published on the respective logistics platforms operated by Alibaba Group or as separately negotiated with
Alibaba Group from time to time. As of the date of this announcement, the logistics service fees included without limitation the following
major components:
| (a) | order processing fees, which are calculated with reference to the number of delivery orders made and are
currently payable against each delivery order; |
| (b) | storage fees, which are calculated based on the size of the goods being stored in Alibaba Group’s
warehouses and are payable monthly; |
| (c) | domestics and international delivery services fees, which are calculated based on the delivery route,
size or weight (whichever results in the higher rate) of the goods being delivered by Alibaba Group, and are payable against each delivery
order; |
| (d) | value-added service fees, depending on the type of value-added services procured, which are calculated
based on the quantity of goods requiring the respective value-added services and are currently payable against each delivery order; and |
| (e) | disbursement and other incidental costs arising from the logistics services, such as tax paid on behalf
of the Group by Alibaba Group, which shall be calculated based on the actual amount of disbursement incurred and are currently collected
by Alibaba Group against each delivery order. |
The service fees (other than the storage
fees, which are settled monthly, and the order processing fees, which are settled after each parcel is despatched from the warehouse)
are currently settled immediately against the completion of each delivery order.
Pricing policy
The logistics service fees are determined
after arm’s length negotiations with reference to market rates obtainable from comparable service provider, and are charged based
on a variety of factors including storage space taken and the weights and the delivery distance of the packages. The Group will typically
obtain three (3) comparable quotations from independent third party service providers on an annual basis to ensure that the terms
with Alibaba Group shall be on normal commercial terms or better as compared to those quoted by independent third party service providers
for services of similar nature and scale. In addition to Alibaba Group, the Group also cooperates with other logistics services suppliers
for such services. The services provided by Alibaba Group were subject to the same approval procedures as the services provided by other
independent third parties.
Historical amount and proposed
annual caps
The historical amounts of the logistics
services fees paid to Alibaba Group for the two years ended December 31, 2023 and the nine months ended September 30, 2024 and
the annual caps for the three years ending December 31, 2024 are set out below:
| |
Historical amounts for
year ended 31 December | | |
Historical amounts for nine months ended 30 September | | |
Annual caps for the year
ending December 31 |
| |
2022 | | |
2023 | | |
2024 | | |
2022 | | |
2023 | | |
2024 |
| |
| | |
| | |
| | |
| | |
| | |
|
| |
(RMB in thousand) |
Logistics services fees
paid to Alibaba Group | |
| 47,569 | | |
| 38,373 | | |
| 20,389 | | |
| 83,996 | | |
| 99,208 | | |
| 117,883 |
The decrease in the historical amounts
of logistics services fees paid to Alibaba Group for the two years ended December 31, 2023 and nine months ended 30 September 2024
was resulted from the rapid development of logistics infrastructure directly operated by the Group.
The proposed annual caps for the logistics
services for the three years ending December 31, 2027 are set out below:
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Annual caps for the year
ending December 31 | |
| |
2025 | | |
2026 | | |
2027 | |
| |
| | |
| | |
| |
| |
(RMB in thousand) | |
Logistics services fees paid to Alibaba Group | |
| 39,686 | | |
| 41,670 | | |
| 43,754 | |
The Group expects the procurement of
logistics services from Alibaba Group will remain stable for the three years ending December 31, 2027. When estimating the annual
caps, the Directors have taken into consideration the following factors, including: (i) the historical transaction amount for the
year ended 31 December 2023 and the nine months ended September 30, 2024 being approximately RMB38 million and RMB20 million
respectively; (ii) the Group’s normalized business need in the post-COVID-19 recovery; (iii) the deepening engagement
with the brand partners; and (iv) the expected strategic cooperation with Alibaba Group.
| 3.2 | Marketing and platform services procured from Alibaba Group |
Background and reasons for the
transaction
Alibaba Group is a leading market player
in terms of digital media and entertainment industry in China and also operates the largest e-commerce platform in China. For official
marketplace stores on Tmall operated by the Group, Tmall provides a wide range of services including, among others, platform support,
pay-for-performance marketing and display marketing services. The Group from time to time cooperates with Alibaba Group to utilize its
marketing services, platform service, and IT service to promote products of the Group or the e-commerce business of the brand partners
of the Group in the past years. The agreements entered with Alibaba Group provide different arrangements and prescribed respective amount
and payment terms based on the specific type of service rendered.
Based on the type of services rendered,
the marketing and platform service fees shall be calculated and settled in accordance with the underlying agreements with reference to
the prevailing market price of the type of services based on arm’s length negotiation.
The Company believes that the marketing
and platform services provided by Alibaba Group are effective marketing tools which will enable the Group to reach out to more customers
and boost the sales of the Group and its brand partners’ products, as well as facilitating the inventory management of the Company.
The Company further believes that by marketing and selling products on various platforms operated by Alibaba Group and by leveraging the
ecosystem developed by Alibaba Group, the Group can acquire, retain and further deepen its engagement with consumers in an efficient and
effective manner, enhance brand awareness and deliver seamless consumer experience with logistics and fulfillment capabilities of Alibaba
Group and/or the Group. Having considered the positive impact of Alibaba Group’s marketing and platform services on the Group’s
sales, the Group expects to continue the cooperation with Alibaba Group.
Marketing services
As of the date of this announcement,
the marketing service fees included without limitation the following major components:
| (a) | CPM (cost per impression) model advertising services. Advertisements are displayed on the various platforms
operated by Alibaba Group and Alibaba Group charges advertising fees each time the advertisement is displayed. The unit prices of certain
CPM model advertisements are fixed while the unit prices of other advertisements are determined through an auction system. Where the auction
system applies, the Group offers bid prices for the relevant advertisement spaces, taking into account the commercial circumstances and
comparable prices offered by other independent third party advertisers on other advertising platforms. Alibaba Group’s systems will
automatically accept the highest bids for each advertising space where the auction process is used; |
| (b) | CPC (cost per click) model advertising services. Advertisements are displayed on the various platforms
operated by Alibaba Group and Alibaba Group charges advertising fees each time a user clicks on the displayed advertisement. The unit
prices of certain CPC model advertisements are fixed while the unit prices of other advertisements are determined through an auction system,
under which the Group offers bid prices for the relevant advertisement spaces, taking into account the commercial circumstances and comparable
prices offered by other independent third party advertisers on other advertising platforms. Alibaba Group’s systems will automatically
accept the highest bids for each advertising space where the auction process is used; and |
| (c) | project-based advertising services. Alibaba Group provides project-based advertising campaign services,
whereby it offers advertisements on its advertising platforms for a certain advertising period. Alibaba Group charges advertising fees
based on the actual transaction amounts, length of adWords used and the amount of time displayed (as the case may be). The specific location,
timing and frequency of the advertisements displayed on various platforms during the period will be determined by Alibaba Group. |
Platform services
As of the date of this announcement,
the platform service fees included without limitation the following major components:
| (a) | a standard rebatable basic e-store service fees designated by Alibaba Group which are calculated as a
fixed percentage of the value sold by the e-stores of the Group; |
| (b) | technical service fees, which are charged on the top of the basic e-store service fees and calculated
as a percentage of the value of sales of products or services sold by the Group of the applicable categories on different platforms of
Alibaba Group as published from time to time; and |
| (c) | payment handling fees, which include any costs incurred in the credit card payment handling and the instalment
payment handling (if required and as applicable), of the products sold by the Group on different platforms of Alibaba Group which are
determined based on the standard rate of the relevant marketing platform selected. |
Terms of the agreements entered
with Alibaba Group on marketing and platform services
Each of the terms of the agreements
entered with Alibaba Group on marketing and platform services does not exceed three years from 1 January 2025.
Pricing policy
The Group separately negotiates with
Alibaba Group for the terms and rates of the marketing and platform services with reference to the prevailing market price of the type
of marketing and platform services based on arm’s length negotiation. In addition to Alibaba Group, the Group also cooperates with
other marketing and platform services suppliers for such services. The services provided by Alibaba Group were subject to the same approval
procedures as the services provided by other independent third parties.
Marketing services
The marketing service fees to be incurred
by the Company will be determined with reference to the prevailing market rates, which will be reviewed and compared by the Company against
the market data collected by the marketing team of the Company from time to time and at least quarterly, and the market rates for similar
marketing services offered by independent third parties. In addition, the Group may choose to place advertisements through a real time
bidding system, which equally applies to other independent third-parties.
Platform services
The platform service fees to be incurred
by the Company will be determined with reference to the prevailing market rates and the market rates for similar platform services offered
by independent third parties.
Historical amount and proposed
annual caps
The historical amounts of marketing
expenses incurred related to the provision of marketing and platform services by Alibaba Group for the two years ended December 31,
2023 and the nine months ended 30 September 2024 and the annual caps for the three years ending December 31, 2024 are set out
below:
| |
Historical amounts for
year ended 31 December | | |
Historical amounts for nine months ended 30 September | | |
Annual caps for the year ending December 31 |
| |
2022 | | |
2023 | | |
2024 | | |
2022 | | |
2023 | | |
2024 |
| |
| | |
| | |
| | |
| | |
| | |
|
| |
(RMB in thousand) |
Marketing and platform service fees | |
| 746,858 | | |
| 278,938 | | |
| 504,219 | | |
| 872,716 | | |
| 1,030,764 | | |
| 1,224,799 |
The proposed annual caps for the marketing
and platform service fees for the three years ending December 31, 2027 are set out below:
| |
Annual caps for the year ending
December 31 |
| |
2025 | | |
2026 | | |
2027 |
| |
| | |
| | |
|
| |
(RMB in thousand) |
Marketing and platform service fees | |
| 925,934 | | |
| 976,253 | | |
| 1,025,215 |
The Group expects the purchase of various
marketing and platform services from Alibaba Group will remain stable for the three years ending December 31, 2027. When estimating
the annual caps, the Directors have taken into consideration the following factors, including: (i) the historical transaction amount
for the nine months ended September 30, 2024 being approximately RMB504 million; (ii) the continuous investment in marketing
and promotion activities and sales network expansion to expand its brand e-commerce business partner base; (iii) online marketing
has become increasingly important and the amount for online marketing activities would take a higher percentage in the Group’s overall
marketing expenses; and (iv) the anticipated increase in the price of the marketing services rendered.
The Group has taken into account the
existing agreements with its brand partners as well as their potential increase in the use of the Group’s services due to circumstances
such as the increased sales volume or the enhanced brand awareness. Considering that online marketing has become increasingly important
and that brand partners observe positive results through the use of the Group’s services, it is expected that brand partners will
continue to utilize the Group’s services as part of their aim to drive product awareness. Furthermore, it is expected that the Group
will continue to attract new brand partners. With reference to the aforementioned projections and based on (i) the historical merchandise
volume on Tmall as compared to the Group’s overall gross merchandise volume; and (ii) the historical average rate of advertising
expenditures paid to the Alibaba Group, the Group has derived at the proposed annual caps for the three years ending December 31,
2027.
The Company has adopted adequate internal
control measures to comply with the Listing Rules requirements with respect to the supervision and monitoring of the annual caps
of the renewed CCTs. The accounting department will conduct regular checks on a quarterly basis to review and assess whether the transactions
contemplated under the renewed CCTs are being conducted in accordance with the terms (in particular the annual caps and the pricing mechanism)
of the relevant transactions.
The Company will continue to closely
monitor the renewed CCTs and, in the event that any adjustment to an annual cap becomes foreseeable, will take prompt action to make necessary
disclosure and re-comply with the Listing Rules requirements. The relevant counterparties to agreements on the renewed CCTs have
also agreed to allow the Company and its external auditors to access the information necessary to report on the renewed CCTs.
The independent Directors will conduct
an annual review of the renewed CCTs to ensure that the transactions are conducted in accordance with the terms of the agreements, on
normal commercial terms and in accordance with the relevant pricing policies, as in compliance with Rule 14A.55 of the Listing Rules.
In addition, the auditors of the Company will perform the assurance procedures on an annual basis pursuant to Rule 14A.56 of the
Listing Rules. The audit committee of the Board will review the Company’s financial controls, risk management and internal control
systems.
With respect to the renewed CCTs, the
staff of the procurement department of the Company will compare the price paid to other similar type of independent third-party suppliers
which provide similar services to the Group with reference to external information about the local market and make corresponding adjustments
where there is any change in market price in a timely matter; and the price to be paid to the connected persons whenever the price of
the relevant services to be procured exceeds the thresholds set by the Group. The price will then be approved by the person-in-charge
of the procurement department of the relevant services to ensure that the relevant price is no more favourable than to be paid to the
independent third parties. The person-in-charge will then be responsible to negotiate the price based on normal commercial terms after
arm’s length negotiation during the relevant period.
| 5. | INFORMATION OF THE PARTIES |
The Company
The Company is a company with limited
liability incorporated in the Cayman Islands. The Company is a leader and pioneer in the brand e-commerce service industry and a digital
commerce enabler in China. The Group empowers a broad and diverse range of brands to grow and succeed by leveraging our end-to-end e-commerce
service capabilities, omni-channel expertise, and technology-driven solutions.
The Company’s e-commerce capabilities
encompass every aspect of the e-commerce value chain, including online store operations, customer services, digital marketing, IT
solutions, warehousing and fulfillment.
Alibaba Group
Alibaba Group Holding Limited (NYSE:
BABA and HKEX: 9988) is a company with limited liability incorporated in the Cayman Islands. Alibaba Group Holding Limited is a holding
company and conducts its businesses primarily through its subsidiaries which aim to provide the technology infrastructure and marketing
reach to help merchants, brands, retailers and other businesses to leverage the power of new technology to engage with its users and customers
and operate in a more efficient way.
| 6. | LISTING RULES IMPLICATIONS |
As of the date of this announcement,
Baotong Inc. was owned as to 63.0% by the Company and 37.0% by Cainiao. Thus, Cainiao (a subsidiary of Alibaba Group Holding Limited)
is a substantial shareholder of Baotong Inc. and a connected person of the Company at the subsidiary level. By virtue of 14A.13 of the
Listing Rules, Alibaba Group are associates of Cainiao and connected persons of the Company at the subsidiary level.
Accordingly, the renewed CCTs constitute
connected transactions of the Company under Chapter 14A of the Listing Rules. By virtue of Rule 14A.101 of the Listing Rules, since
(i) Alibaba Group are connected persons at the subsidiary level, (ii) the Board has approved the renewal of CCTs; and (iii) the
independent non-executive Directors have confirmed that the terms of the CCTs are fair and reasonable and is on normal commercial terms
or better and in the interests of the Company and its Shareholders as a whole, the renewal of CCTs is subject to the notification and
announcement requirements but is exempt from the circular, independent financial advice and independent shareholders’ approval requirements
under Chapter 14A of the Listing Rules.
The Directors (including the independent
Directors) are of the view that (a) each of the renewed CCTs with Alibaba Group has been and will be entered into during the ordinary
and usual course of business of the Group, on normal commercial terms or better and the terms are fair and reasonable and in the interests
of the Company and its Shareholders as a whole; and (b) the proposed annual caps under each of the renewed CCTs with Alibaba Group
are fair and reasonable and in the interests of the Company and its Shareholders as a whole.
To the best knowledge, information and
belief of the Company, as at the date of this announcement, none of the Directors has any material interest in any of the renewed CCTs
with Alibaba Group and therefore no Director was required to abstain from voting on the resolution(s) of the Board approving of the
renewal of CCTs with Alibaba Group (including the respective annual caps relating thereto).
In this announcement, unless the context
otherwise requires, the following terms shall have the following meanings:
“ADS(s)” |
American depositary shares of the Company (each representing three Class A ordinary shares) |
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|
“Alibaba Group” |
Alibaba Group Holding Limited and its subsidiaries |
|
|
“associate(s)” |
has the meaning ascribed to it under the Listing Rules |
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|
“Board” |
the board of Directors |
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“Cainiao” |
Cainiao Smart Logistics Investment Limited, a company with limited liability incorporated under the Laws of the British Virgin Islands |
|
|
“CCTs” |
logistics services; and marketing and platform services procured from Alibaba Group |
|
|
“China” or “PRC” |
the People’s Republic of China, but for the purpose of this announcement and for geographical reference only and except where the context requires otherwise, references in this announcement to “China” and the “PRC” exclude Taiwan, Hong Kong and the Macau Special Administrative Region |
|
|
“Class A ordinary shares” |
Class A ordinary shares in the share capital of the Company with a par value of US$0.0001 each, conferring a holder of a Class A ordinary share to one vote per share on any resolution tabled at the Company’s general meeting |
“Class B ordinary shares” |
Class B ordinary shares in the share capital of the Company with a par value of US$0.0001 each, conferring weighted voting rights in the Company such that a holder of a Class B ordinary share is entitled to ten votes per share on any resolution tabled at the Company’s general meeting |
|
|
“Company” |
Baozun Inc., a company incorporated in the Cayman Islands as an exempted company with limited liability, the shares of which are listed on the Main Board of the Stock Exchange and the ADS of which are listed on the NASDAQ |
|
|
“connected person(s)” |
has the meaning ascribed to it under the Listing Rules |
|
|
“Director(s)” |
director(s) of the Company |
|
|
“Group” |
the Company, consolidated subsidiaries and its affiliated consolidated entities, including its variable interest entity and its subsidiaries, from time to time |
|
|
“Hong Kong” |
the Hong Kong Special Administrative Region of the PRC |
|
|
“independent third
party(ies)” |
person(s) or company(ies) and their respective ultimate beneficial owner(s), who/which, to the best of the Directors’ knowledge, information and belief, having made all reasonable enquiries, is/are not connected with the Company |
|
|
“Listing Rules” |
the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited, as amended or supplemented from time to time |
|
|
“RMB” |
Renminbi, the lawful currency of the PRC |
|
|
“Share(s)” |
the Class A ordinary shares and Class B ordinary shares in the share capital of the Company, as the context so requires |
|
|
“Shareholder(s)” |
holder(s) of Shares and, where the context requires, ADS (each representing three Class A ordinary shares) |
|
|
“Stock Exchange” |
The Stock Exchange of Hong Kong Limited |
“subsidiaries” |
has the meaning ascribed to it under the Listing Rules |
|
|
“substantial shareholder(s)” |
has the meaning ascribed to it under the Listing Rules |
|
By order of the
Board |
|
Baozun Inc. |
|
Vincent Wenbin Qiu |
|
Chairman |
Hong Kong, December 30, 2024
As at the date of this announcement, our board
of directors comprises Mr. Vincent Wenbin Qiu as the chairman, Mr. Junhua Wu, Mr. Satoshi Okada, Dr. Jun Wang and
Ms. Bin Yu as directors, and Mr. Yiu Pong Chan, Mr. Steve Hsien-Chieng Hsia and Mr. Benjamin Changqing Ye as independent
directors.
* for identification purposes only
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